SmartBug Media

APRIL 12, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Welcome to our blog series, where we highlight some of the latest updates from HubSpot!

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Hubspot Enterprise Management Product Paid Search Agency 59

B2BMarketing.net

MARCH 15, 2024

With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI. In other words, we want 2024 to be the year that we stop talking about AI, and start using it. They have an entire workflow of AI tools which continuously saves them time and money.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

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Planning Marketing AI Enterprise Management Work Management 134

illumin

DECEMBER 1, 2023

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

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Advertising Agencies Advertisements Advertising Trends 104

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? The sky is the limit.

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Work Management Paid Content B2B Marketing Trends 62

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Read more here. Read more here. Patrick’s Day and college basketball. Read more here.

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Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

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Product Marketing Management SMS Customer Satisfaction 59

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Let’s have a look at the trends shaping the future of B2B web design in 2024.

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Design Trends Marketing Websites B2B 94

Marketri

JANUARY 10, 2024

As a marketing agency, we have access to a wide range of marketing leaders – both internal and external. To start out 2024, we decided to tap into the collective wisdom of a diverse group marketing leaders. What do you think will be the “next big thing” in marketing in 2024? The field of marketing is ever evolving.

Paid Search Agency 62

Paid Search Agency Advertising Agencies CMO Ethics 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

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Marketing AI Social Media Social Marketing B2B Marketing 67

SmartBug Media

JANUARY 25, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. It’s about giving them the tools to work smarter, not harder. They've rolled out some pretty cool features for Instagram.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Crissie mentions data management platforms (DMPs) as essential tools in addressing diverse client needs.

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Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

SmartBug Media

JANUARY 25, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Forms display optimization is like a GPS for web forms.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Sprout Social

JANUARY 24, 2024

They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. For example, a marketing agency could search for hashtags like #digitalmarketing or #contentmarketing.

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Linkedin Trends Eye-Tracking Marketing Agencies 1 115

sagefrog

JANUARY 31, 2024

AI is no longer the shiny, new, and untested tool to shy away from; more people view AI as a transformative force with the potential to reshape the very fabric of the B2B healthcare space. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

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Marketing AI Work Management Marketing Management Trends 57

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. As we approach 2024, anticipating the trends that will shape our industry is key. 2024 will witness a significant shift towards micro-influencers and nano-influencers.

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PR Forecasting Campaigns Analysis 62

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

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Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all. In short, you’ve done nothing at all.

Ideal Customer Profiles 112

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 112

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry.

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PR Trends Public Relations Ethics 48

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Engaging prospects through email marketing is essential.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketri

APRIL 4, 2024

Before his or her arrival, the company had a marketing agency that refreshed the website and updated the logo. This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do? Two tools and a tactician won’t work.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Bionic

NOVEMBER 15, 2023

However, tools like Bionic placement date autocomplete, dynamic end dates, and batch edit can make your life a little easier. Bionic for Agencies gives you tools to accelerate your workflow. Media Plan Date Autocomplete Tool Entering dates one at a time can be a drag. Media planning is never easy. Here’s how they work.

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Media Plans Automation Tools Media 52

sagefrog

NOVEMBER 8, 2023

You need to know precisely how to best position your products and services in the upcoming year—and now is the time to evaluate your current methods and look ahead to 2024 to stay ahead of the curve. This versatile and dynamic marketing tool is a great way to create better engagement and educate audiences.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

SocialPilot

MARCH 12, 2024

So, let’s learn all about scheduling Instagram reels using popular tools. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. SocialPilot Tool : Scheduling reels on Instagram with SocialPilot will give you several advantages over native features and meta business suite.

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Tools Tips Ideal Customer Profiles Paid Search Agency 87

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

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Communities B2B Thought Leadership Tools Thought Leadership 63

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. SocialPilot has all the social media tools you’ll ever need to charge a premium price. Phew, that’s a lot.

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Enterprise Management Work Management Marketing Management Social Media 52

ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. You can leverage AI algorithms that provide tools, content, and investment options tailored to your audience’s financial objectives.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Square 2 Marketing

JANUARY 9, 2024

It means generating leads takes very specific skills, expertise and tools. Is your current agency? What does that headline mean? It means generating leads for any business is not getting easier, it’s getting harder. It means what you did last year probably isn’t what you should be doing this year. I didn’t think so.

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Lead Generation Demand Generation Agencies Generation Leads 100

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. But what exactly is a MarTech stack, and how can it benefit your business?

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Top Rank Marketing

JANUARY 5, 2024

[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

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Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

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B2B Marketing Studies B2B Marketing Analytics Tools 99

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. The Davey Awards recognizes exceptional work from top agencies worldwide, receiving nearly 4,000 entries each year, and Sagefrog was honored in the “Integrated Campaign – Diversity, Equity & Inclusion” category.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Walker Sands

MARCH 13, 2024

What’s interesting about my specific experience is that while the vast majority of the agency integration has gone very smoothly, there has been a LOT to learn or gain experience with. There are many steps in this process, but I’m excited about what 2024 has to offer in generating new opportunities related to this.

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