sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These changes directly impact advertisers. From which jokes are funny, to the desired length of content, the wants and needs of social users is ever-evolving.

Social Media 80

Social Media Trends Media Cross-Selling 80

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Metadata

JANUARY 18, 2023

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Strategy in a Down Economy.” Was Sun Tzu, the famed Chinese military general and author of The Art of War , talking about paid media strategies when he said, “In the midst of chaos, there is also opportunity?” No, but he could have been.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Metadata

FEBRUARY 6, 2023

Advertising legend David Ogilvy said, “On average, five times as many people read the headline as read the body copy. Ads have changed since then, and he certainly didn’t have the digital revolution in mind. But his message still applies: ads need to capture attention, and people decide quickly if they want to read them or not.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. This includes handling customer support inquiries, creating personalized offers and analyzing customer data.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 Additionally, overall U.S.

Paid Content 128

Paid Content Features B2B Marketing B2B 128

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This has made for a challenging 2023. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 93

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 93

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

TrustRadius Marketing

MAY 9, 2023

Oversaturated technology markets make it difficult to know which product solves which problem and which will be the best fit. So, to help buyers make confident decisions, we’re revealing the winners of the 2023 Top Rated Awards. It’s chosen by customers, not by an ivory-tower analyst. Here’s why. We don’t play favorites.

Marketing Management 98

Marketing Management Customer Satisfaction Ideal Customer Profiles High Quality Lead 98

Optinmonster

DECEMBER 8, 2023

A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. Here at OptinMonster, we’ve spent over a decade helping our customers succeed with our powerful lead generation software. These integrations come with custom features to help you boost sales FAST.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Valasys

JANUARY 31, 2024

Why stop at organic search when you can also expand your efforts to sponsored search? Pay-per-click advertising has been shown to increase organic click-through rates. PPC stands for “pay-per-click,” an internet advertising model in which companies are charged a fee whenever one of their adverts is clicked.

PPC 40

PPC Advertising Agencies Paid Search Agency Advertisements 40

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. You can automate parts of the search process to save time and resources. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. The social listening tools are part of a custom-built plan for enterprise users.

Tools 104

Tools Brand Identity Branding Enterprise Management 104

Martech

APRIL 4, 2024

” In 2023 it had at least $1 billion in revenues. In the first months of 2023, Microsoft was losing between $20 and $80 a month per user, the WSJ reported. Eventually, these bills will have to be paid. It also identifies the most pertinent thumbnail in video search results. In 2022, OpenAI had $544.5 “$416.45

Marketing AI 60

Marketing AI Paid Content Marketing Management Forecasting 60

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

DealSignal

MAY 8, 2023

It’s the same with marketing play. Table of Contents [Open] [Close] It’s go time. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Your bonus, your 2023 budget, or even your job may depend on it. So what should you do?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1. But what’s the ROI of the awareness you’re building and the consideration?”

ROI 99

ROI Top of Funnel Work Management Advertising Agencies 99

Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. CRM stands for customer relationship management software. These tools are designed to keep track of lead generation and client communications throughout the customer journey. Do you need help picking a WordPress CRM plugin?

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. It’s a fantastic platform for B2B marketing activities and the numbers bear that out. This is a good guiding light for your LinkedIn content strategy.

Linkedin 94

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 94

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Brand Identity 95

Brand Identity Branding Advertising Agencies Paid Search Agency 95

SalesIntel

FEBRUARY 27, 2023

For businesses, email finder tools can help to quickly identify potential customers or leads, while also aiding in the process of personalizing each message sent out. The top 17 email finder services available in 2023 are excellent choices partly because of their user-friendly interface. What do email finder tools do?

Tools 52

Tools Work Management Social Networks API 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. Let’s look at some strategic shifts you can make to push through 2023 and set yourself up for success moving forward. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. I wore many hats there, but the core of my role was developing and executing their paid ad strategy. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52