Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. Social media ads.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

WordAgents

JUNE 3, 2025

People are choosing to type coffee near me or best accountant in [your town] instead of looking through pages of search results. If youve ever searched for something local and picked a result from that little map section at the top of Google, youve already seen it in action. Visibility here drives action. Visibility here drives action.

SEO 195

SEO Ideal Customer Profiles Word of Mouth Marketing Budget 195

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 299

Paid Search Agency Cost Per Click Ads Lead Ranking 299

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. Targeted content campaigns paired with the right channels proved essential to this result.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. Running a business on social media should generate more excitement than this, shouldn’t it? Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. Dig deeper: Marketing onLinkedIn: What you need to know 3.

Paid Search Agency 117

Paid Search Agency Linkedin Ads Ideal Customer Profiles 117

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Allocation 71

Allocation Paid Content Paid Social Agency Social Media 71

SmartBug Media

JUNE 20, 2025

Navigating the relationship between paid media and AI can be complex, but luckily, there are ways to avoid getting lost in a sea of uncertainty. From the power of first-party data to the evolving role of media managers, this episode reveals how to shift from manual guesswork to data-backed greatness in the age of AI.

Media 76

Media Multi-Touch Attribution Budget Programs Work Management 76

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. This is the pivotal point where the sales team can focus on converting them into paying customers, often through a targeted sales pitch.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

SocialPilot

JULY 24, 2024

You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights. These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

Act-On

AUGUST 2, 2024

How teams collect, manage, and use data is one of the hottest topics in marketing right now — because data management is the foundation for basically everything that matters in 2024. And good customer data makes it possible to provide personalized experiences at scale. What is a single source of truth for marketing?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Automation Services Work Management Paid Search Agency 130

Marketing Insider Group

DECEMBER 5, 2024

Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. What is CRM SEO Integration?

Marketing Management 144

Marketing Management CRM SEO Lead Scoring 144

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Linkedin 161

Linkedin Marketing AI Examples B2B Thought Leadership 161

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? So yeah, SEO still has a vital role in contemporary content strategies!

Ideal Customer Profiles 343

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 343

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. You can identify which channels deliver high-quality, converting visitors by segmenting conversion by traffic source (organic search, paid ads, social media, referral). Vanity metric No. Vanity metric No.

Paid Content 78

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 78

Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. But moving from inspiration to action is easier said than done.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

SEMrush

MAY 30, 2025

Create free account Semrush Blog Marketing AI 9 Best AI Copywriting Tools (Free & Paid) Author: Rachel Handley 7 min read May 30, 2025 Contributors: Cecilia Meis and Tushar Pol Table of contents AI copywriting tools use artificial intelligence (AI) to generate written content for marketing purposes.

Copywriting 98

Copywriting Marketing AI Budget Programs Tools 98

Marketing Insider Group

NOVEMBER 30, 2020

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome. In fact, it’s freaking hard. Quick Takeaways.

Allocation 340

Allocation Content Marketing Top of Funnel Ad Frequency 340

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content.

Branding 126

Branding Brand Identity Effectiveness Content 126

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Distribution 362

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 362

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Broadcast media. Sales-generated leads. Outbound calling.

Paid Content 337

Paid Content Paid Search Agency Advertising Agencies Planning 337

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” In this age of content overload, creating and posting great stuff is no longer enough. That is where the practice of social media analytics comes in. What is Social Media Analytics? Yeah, us, too.

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 246

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? Image: CMI.

Template 362

Template Marketing & Strategy Marketing Strategy Content Marketing 362

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research 16 Best Competitor Monitoring Tools & How to Use Them Author: Boris Mustapic 17 min read Jun 19, 2025 Table of contents Analyzing your competitors is crucial for understanding how to beat them. Try 55+ products for free. month); Guru ($249.95/month);

Paid Content 98

Paid Content Budget Programs Paid Search Agency Tools 98

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. But in reality-your business likely has several marketing initiatives running in tandem- each with distinct goals and audiences. If you want to maximize your marketing impact, you should consider—combining ABM with lead generation.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Marketing Insider Group

NOVEMBER 11, 2020

Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Retention Marketing.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Sprout Social

JULY 23, 2024

I see all the content I want to see.” ” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. As the name suggests, these items aren’t available in mainstream stores.

Branding 132

Branding Brand Identity Top of Funnel Best Practices 132

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Webbiquity

JANUARY 26, 2021

The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. Regularly revisit and refine this profile based on sales feedback and data insights.

Lead Ranking 96

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 96

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Launch Marketing

JULY 10, 2024

Post and share relevant content consistently with your followers. Share content that highlights how to alleviate prospect pain points and challenges. Share content that showcases your expertise. Mix in company content that displays your team’s latest event or celebration at the office.

Linkedin 95

Linkedin B2B Marketing Generation Paid Search Agency 95