Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. 41% of respondents in our 2021 State of Email report said email is “very critical” to their companies’ overall success. Privacy-proofing.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post.

Privacy Protection 85

Privacy Protection Email Marketing Trends Privacy 85

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens).

Privacy Protection 129

Privacy Protection Email Marketing Planning Privacy 129

Benchmark Email

JANUARY 24, 2023

When Apple launched the Mail Privacy Protection (MPP) in September 2021, marketers were unsure of the new mail client’s impact on email marketing. As you can read in the latest Litmus’ email engagement trends report, the effect is already conspicuous one year after MPP’s launch.

Trends 40

Trends Privacy Protection Advertising Benchmark Privacy 40

Litmus

AUGUST 6, 2021

It’s time for our recap of last month’s top trends and shifts in email client market share. But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

OCTOBER 6, 2021

From making forms easier to fill with AMP for Email, to the changes taking place with Apple’s new Mail Privacy Protection update with iOS 15, there’s a ton of innovation and change happening in email right now. It’s a thrill to see new email techniques and trends emerge in the space of a few months. Get your ticket.

Best Practices 102

Best Practices Privacy Protection Privacy Email Marketing 102

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. As for December 2021 to January 2022?

Privacy Protection 92

Privacy Protection Email Marketing Privacy Stats 92

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Want more data and trends? Learn why in this blog post. Mobile: 5.3%.

Privacy Protection 92

Privacy Protection Email Marketing Planning Privacy 92

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics. How will this impact retail marketers? Learn more.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). 4% in October 2021 ). . Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 78

Privacy Protection Email Marketing Planning Privacy 78

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Its peak was in August 2021, where it had 90.5%

Privacy Protection 78

Privacy Protection Email Marketing Privacy Mobile Marketing 78

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens.

Privacy Protection 76

Privacy Protection Google Privacy Trends 76

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. Apple Mail Privacy Protection. According to Apple , with the release of iOS 15, Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. Now that number has grown to 25% a year later.”.

Privacy 80

Privacy Privacy Protection Opt-out Opt-in 80

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? 2022 is just around the corner.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Litmus

MAY 26, 2022

When we surveyed marketers for our 2021 State of Email report , 55% were making personalization a priority in their email program; 35% were focused on enriching their customer profiles in order to do that. In that spirit, I’d like to share how we’ve applied a customer-centric focus throughout our organization—fueled by our marketing program.

Email Marketing 94

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 94

Litmus

APRIL 19, 2022

But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. Instead, consider metrics like unsubscribe rates and monitor opt-out trends. But for context, Litmus’ March email client market share data shows that MPP now accounts for 53.1%

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. At Litmus Live 2021, Jay Oram spoke about using an external CSS to change an image in an email by having the image be a background image , then updating the external CSS document.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Look at them over a long period of time; watch for trends and activity that stands out as abnormal. . Open rates were never super accurate to begin with, if we’re being honest. Get access to all sessions.

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. So, it seems natural that they would lean into privacy on open tracking too, as a proof point for people that use their devices that “Hey, we’re continuing this trend of believing that your privacy is important.”.

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Subscribe to Litmus emails to get your regular dose of email inspiration, tips & tricks, and the latest trends & insights—right in your inbox. Last updated July 8, 2021. See more of the email picture. Get on the list ?.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

SmartBug Media

MARCH 18, 2019

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. In addition, Wistia’s advanced analytics has features such as trend graphs to track an entire video library and performance over time. Device detection.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Porch Group Media

NOVEMBER 10, 2022

According to recent data, worldwide, the number of emails sent and received per day in 2021 was 319.6 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Gmail is the most popular email provider, with 1.8 email accounts.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. How has email, specifically, been impacted by Apple Mail Privacy Protection? But they do face challenges.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. 2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. 2022 is expected to be as path-breaking for email as were 2020 and 2021, if not more. Greater Focus on Privacy. Read on to find out! Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators. Seeing your email can be enough to spur them to click and convert.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115

Martech

JANUARY 18, 2022

” Take 2021, the year we thought everything would start getting back to normal. Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. Are they trending up or down? Who knows what’s next?

Planning 139

Planning Advertising Agencies Paid Search Agency Terms and Conditions 139

Litmus

JULY 6, 2021

Marketing is at the epicenter of an acceleration of trends more far reaching than we’ve ever seen—advancing 10+ years in just a few months. Now, Apple has decided that privacy is the next mountain to summit by first hindering cross-channel digital tracking, and in fall of 2021, limiting email open tracking for Apple Mail users.

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Litmus

SEPTEMBER 21, 2021

We were delighted by beautifully crafted animated GIFs, simple and clean designs, clever subject lines, considerate copywriting, and popping design trends—making September an incredibly inspiring month. I love to track design trends in email and this one is absolutely packed with them. Dylan Smith, UX Engineer. We want to know!

Privacy Protection 78

Privacy Protection Email Marketing Copywriting Design 78

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Second-party data helps you understand consumer trends, analyze the competitive landscape, or conduct research.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85