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Nine important marketing takeaways from 2020

ClickZ

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. Our experts recommend a renewed focus on investing in email and SMS as a key channel for 2021. #2: 4: Agility was a huge challenge in 2020.

Planning 137
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7 Marketing Experts Share What They’re Focusing on in 2020

Hubspot

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. As marketers finalize their budgets and prepare their strategies for 2020, we're taking a look at the predictions of several leaders in the marketing space.

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

ClickZ

2021 has been as challenging as 2020 for many brands, given the enduring nature of the COVID-19 pandemic and continued uncertainty influencing consumer behavior. A robust email marketing strategy is still a key foundation for any marketing program, combined with SMS and mobile push. Current events play a vital role.

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Ecommerce trends: Shift to online shopping may be permanent

ClickZ

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020.

eCommerce 141
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The E-commerce Marketing Guide You’ve Been Waiting For

Outbrain

Driven by changing consumer behaviors during the pandemic, online shopping jumped in growth between 2019 and 2020. They are on email, CTV, chat apps, and SMS. A well-crafted email or SMS at the right time might just be the key to their hearts. Are you worried about the environment? Take a look! Awesome, right?!

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Content Marketing Rewind: Everything That Happened in 2021

ClearVoice

million between 2020 and 2021, according to Insider Intelligence. Using technologies like Narrative Science’s Lexio, you can proactively give every user on your team a personalized daily data brief via SMS instead of prompting them to find answers in an archaic dashboard. Communicating in a virtual work environment.

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Blog: A Year in Review and the Year Ahead: How Conversational AI Will Help Revenue Generating Teams

Conversica

I had an opportunity to talk to a few clients about 2020 after the New Year. One of our customers shared with me that they were able to avoid shutting down their business in 2020 because they adopted Conversica’s Intelligent Virtual Assistants (IVAs) to discover revenue opportunities which helped them weather the COVID-19 storm.