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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Meanwhile, advertisers are off the mark.

PPC 101
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B2B Marketing 2022 Trends

The Lead Agency

The amount of revenue generated from video-related interactions has jumped by 69% since April 2020. In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads.

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Top 5 Retail Lead Management Tools for 2020

Martech Advisor

In this article, we look at five top lead management tools to help retail businesses prepare for 2020. You can connect with your leads or customers via SMS, messenger apps, social media, email, or live chat. Let’s look at five retail lead management tools that will help you grow your retail sales as we progress toward 2020.

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76 Tech/Marketing Companies that Are Giving Away Free Stuff During the Coronavirus (COVID-19) Pandemic

Single Grain

On March 27, 2020, the President signed into law the CARES Act, which contains $376 billion in relief for American workers and small businesses. Loom, a video recording and messaging platform, is offering a few things through July 1, 2020: Removing the recording limit on their free plan – what was 25 is now unlimited. Loom (software).

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. ActiveCampaign. ActiveCampaign has customers in 170 countries worldwide. Dotdigital.

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Top 10 Customer Data Platform (CDP) Software Companies for 2020

Martech Advisor

In this article, we explain what a CDP is, who needs it and why followed by a comprehensive list of top 10 CDPs for 2020 and beyond! Top 10 Customer Data Platforms (CDPs) for 2020 and Beyond. Table of Contents. What Is a Customer Data Platform (CDP)? Who Needs a CDP and Why? How to Choose the Right Customer Data Platform Vendor.