Rev

FEBRUARY 25, 2019

Feb 25-27, 2019 | Scottsdale, AZ | [link]. Gathering top marketers to talk content strategy, sales and demand generation, this is an annual event every performance marketer should attend. 2019 is no exception. 2019 is no exception. Past speakers at the B2B Marketing Forum have included:*.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Valasys

MAY 31, 2019

Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018. Furthermore, the company is scalable, reliable & open & hence serves as a trusted platform for thousands of Chief Marketing Officers (CMOs).

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Vidyard

OCTOBER 27, 2019

Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video for ABM 9. Video Analytics and Video Marketing ROI. What is Video Marketing? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

DealSignal

AUGUST 26, 2020

That added insight will help marketing and sales teams work together more effectively to drive the most value from their inbound leads.” It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Source: buffer.com/state-of-social-2019, State Of Social Report, 2019).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Valasys

DECEMBER 5, 2019

The Key B2B Digital Marketing Trends for 2020. This has been amongst the prevalent B2B digital marketing trends in 2019. According to Forrester the B2B marketing trends for 2020 will not rely on obsolescent product-centric planning but will instead focus on sales engagement & seller engagement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Aberdeen

AUGUST 26, 2019

Mistake #1: Assuming Every Lead Is Ready to Convert. You have a lead nurturing process for a reason. Bringing new leads into the top of the funnel doesn’t mean that they’re ready to have a sales call or convert. However, in the name of speed, many teams go for the hard sell right when a lead is added to their CRM.

Intent Signal 40

Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important. marketing endeavors.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

NOVEMBER 21, 2019

Learn more: Benefits of Content Personalization for B2B Marketers. Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. Amongst the B2B marketing ideas 2019, that mushroomed, videos were amongst the most hyped ones to play around with. Wrapping It Up.

Planning 58

Planning Studies B2B Marketing Trends 58

KoMarketing Associates

NOVEMBER 12, 2019

Focus on lead quality. Demand Generation’s 2019 Survey Report found that 30% of marketers say the primary metric they are being measured on is MQLs or SALs (Marketing Qualified Leads or Sales Accepted Leads), both of which quantify lead quality. But best practices are a smart starting place.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. DealSignal Intent-based Lead Enrichment enables B2B marketing and sales teams to: Quickly and accurately segment, score, route, and prioritize inbound leads.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

The ABM Agency

JANUARY 28, 2021

When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness. As long as the strategies focus on building demand by engaging with new markets, promoting your latest products, and re-engaging existing customers, it’s demand generation. .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Televerde

NOVEMBER 17, 2020

Marketing technology is an essential part of business today—no matter the brand. As a global industry, martech surpassed $121 billion in value in 2019. Generate a specific amount of leads each month? Build an account-based marketing strategy? Get ambitious but make sure your goals are specific.

Lead Scoring 59

Lead Scoring Lead Ranking Enterprise Management Budget Programs 59

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Pardot is a great option for small to midsize B2B companies — especially those who already use Salesforce as their CRM.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Valasys

NOVEMBER 11, 2019

Learn more: How to Organize Content Strategies for Facebook in 2019. The following strategies would tactfully guide you on How to Generate B2B Leads Using Facebook in 2020: 1. Employ Lead Generation Campaigns : This is one of the dedicated campaign types by Facebook to generate more leads.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Valasys

JULY 1, 2021

Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. b) Assistance With Lead Nurturing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Valasys

SEPTEMBER 19, 2019

To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. Comments: When it comes to marketing, especially within the B2B dominion, comments are imperative to engagement.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Strategic-IC

NOVEMBER 27, 2019

ABM in action: How Acxiom built a sales pipeline in 120 days - Your questions answered. Presented at B2B Marketing's ABM: Align and Accelerate event in November 2019, the Acxiom and Strategic IC seminar: “ABM in Action: How Acxiom Built a Sales Pipeline in 120 Days” ended with a lively Q&A session. Related: 2.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

DECEMBER 16, 2019

Coming up with the best B2B SaaS Facebook ads is a constant challenge for SaaS marketers. billion monthly active users as of the third quarter of 2019 & has emerged as the biggest social network worldwide. Employing video marketing looks promising. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Building B2B marketing campaigns is all about having proper strategies in place which can be effectively split-tested, quantified & optimized from time to time. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

AUGUST 30, 2019

Gen Z prefers visual experiences over text-based and also prefer to indulge with insightful charts & graphs conveying data-driven stories in an impactful manner. Various stalwarts from diverse areas of expertise will share their insights into a wide array of topics of relevance to the modern age marketers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

JANUARY 15, 2020

An issue of MIT Technology Review in January 2019 had reported some cryptocurrencies having lost nearly all of their sky-high value over the past 18 months. Our services have been designed to empower B2B marketers to hustle towards their core bottom-line objectives.

Digital Asset Management 52

Digital Asset Management Peer-to-peer B2B Marketing Management 52

Valasys

SEPTEMBER 11, 2020

billion in 2019. In the year 2018, 45% of the companies in the U.S.A were hit by a ransomware attack, paid the ransom; however, only 26% of those companies managed to get their files unlocked. According to Purplesec.us, the estimated cost of Ransomware attacks is expected to rise to $20 billion in 2020 from $11.5

Phishing 52

Phishing Spyware Marketing Management Lead Ranking 52

Valasys

JANUARY 21, 2020

The results from email marketing endeavors can be qualitatively & quantitatively analyzed with the help of email marketing KPIs, can be subjected to multivariate analysis & then can be optimized. citizens used social media in 2019. When it comes to B2B marketing, LinkedIn is heaven for B2B marketers.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Martech Advisor

OCTOBER 23, 2019

A go-to choice for small marketing teams, the tool has all the basic functionalities of an ideal marketing automation platform, with some advanced features. ActiveCampaigns serves more than 50,000 customers as of 2019 with its robust automation services. It promises faster time-to-value along with best-in-class customer service.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Marketing Insider Group

FEBRUARY 5, 2024

Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. WARC) 94% of B2B marketers implement ABM strategies. WebFX) 80% of marketers plan to augment their ABM budgets. Ascend2) 34.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

JUNE 19, 2020

According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% Valasys Media is a well-renowned name in helping B2B marketers optimize their business bottom-lines and conversion goals.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Outgrow

NOVEMBER 20, 2019

6 Demand Generation Tools You Need in 2019. This blog aims to provide a comprehensive list of the best demand generation tools for marketers. Employees advocating your brand and products; sponsoring a big-ticket event in the IT hub; partnering with a related business; or influencer marketing. Got enough leads?

Demand Generation 76

Demand Generation Marketing Automation Services Budget Programs Demand 76

Valasys

DECEMBER 19, 2019

According to a report by the Content Marketing Institute (CMI), 91% of the B2B brands use content marketing as compared to 86% of the B2C brands. The B2B content marketing trends of 2019 reflect that content has been the core when it comes to attracting, engaging & converting the prospects of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

SEPTEMBER 26, 2019

87% of the marketers use videos as a marketing tool (Source: Wzyowl, 2019) & 85% of all internet users in the United States watch online video content (Source: Statista, 2018). Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 10, 2019

Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs. Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. It’s a hot topic for Google in 2019. Local SEO helps businesses promote their products and services to local prospects & customers.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

OCTOBER 8, 2019

Using the right email marketing tools, marketers can achieve the following remarkable results: Automate their marketing workflows Track the status of their delivered emails Send bulk emails on a particular time desired & Build deeper relationships with the visitors by serving them with real-time & personalized insights.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51