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How ZoomInfo WebSights Improves Retargeting Strategies

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Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

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10 Most-Read Sales Articles of 2018

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The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

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10 Most Popular Marketing Articles of 2018

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Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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Top Lead Generation Statistics for 2018

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As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Or, contact ZoomInfo to see how our B2B contact database can transform your lead generation strategy. The post Top Lead Generation Statistics for 2018 appeared first on ZoomInfo Blog.

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Are Businesses Releasing More or Less Products in 2020? Depends on Size.

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Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Source: ZoomInfo. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Source: ZoomInfo. Source: ZoomInfo. Source: ZoomInfo.

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October 2018 B2B Blog Post Round-Up

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If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. For more information about ZoomInfo, contact our sales team today. billion users.

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The Long Road to Data Privacy Compliance

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Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. GDPR was adopted in 2016 and went into effect in May 2018. ZoomInfo analyzed its database of 14 million companies to look for projects related to privacy.

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