Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Hubspot

MARCH 18, 2020

If you're interested in a pursuing a podcast advertising strategy but aren't sure if the right opportunities exist for your company, check out this list of more than 30 podcast advertising stats. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts.

Stats 92

Stats Advertisements Advertising Cost Per Thousand 92

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. 64% of senior employees make the final decision on B2B purchases – but 81% of non-senior employees influence their choices.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

FEBRUARY 3, 2020

This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. 52 Gen Z Stats to Know in 2020. General Stats. The truth is -- kind of.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Webbiquity

JANUARY 19, 2016

billion by 2018. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 84% of CEOs and VPs say they use social media to help make purchasing decisions. 10 Stats About Social Media Demographics. billion by 2018. Mary Meeker’s Internet Trends ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Combine that stat with the fact that small businesses with blogs see more lead growth. online consumers made a purchase. Now you’re onto something. 61% of U.S.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. Checkout Feature for Easy Shopping.

Social Media 99

Social Media Social Marketing Media Trends 99

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As of October 2018, it had a little over 2 billion active users. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. during 2018, reaching $7.85 Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58

Navigate the Channel

FEBRUARY 13, 2018

2018 is here and your competition is gearing up for a new generation of business. Business continues to find its way into the mobile space–this is a trend that you can count on in 2018. Rich content will be king in 2018. The best of them also keep their own demographic and psychographic stats. Thought Leadership.

Planning 50

Planning Marketing Plans Advertising Agencies Thought Leadership 50

Content Marketing Institute

NOVEMBER 18, 2017

The quick hits – Notable news and trends. (10:40 18:44): 2018 predictions from the C-suite. But Robert feels the article left out one of the most interesting aspects of this trend – namely, building your own audience. (45:40): 10:40 ): Content marketing industry to be worth $412 billion by 2021. Source: The Drum ). (18:44):

Budget Management 80

Budget Management Stats Spending Content Marketing 80

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

SnapApp

APRIL 18, 2016

Stats About Marketing Technology Stack Growth & Success. 2. ​ Marketing software spending is projected reach $32B+ by 2018. 27% of CMOs were concerned with staying ahead and taking advantage of digital technology trends, such as the marketing technology stack. What These Stats Mean for Marketers. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Moz

FEBRUARY 4, 2020

You can find Discover stats under the performance section. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out. Rather than merely viewing images, very soon people will use itto accomplish goals, purchase products, and learn new information.

SEO 93

SEO Marketing AI Trends SERP 93

ClearVoice

JULY 9, 2021

You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach. Here the most compelling #stats to guide your career. Believe it or not, the rate trended down as the follower count went up. 88% were inspired to purchase something they saw from an influencer.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Sprout Social

MAY 21, 2019

Let’s check the Pinterest stats to find out. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. Pinterest users actively research purchases.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. In an attempt to prepare for Halloween and the onset of the festive season, we’re looking at research findings about what the top consumer purchases are and what’s unique about Halloween shoppers.

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST. Instagram history statistics. stormi webster ??

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% Simply removing those barriers to purchase can improve their customer experience. trillion by 2023. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Consumer use of social to discover or learn about new products or services increased 43%—a trend that’s expected to continue in the next three years. — Courtney Lacy (@clacy__) December 4, 2018.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. Pipeline Trend by Month. Purchase Journey Metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

NOVEMBER 6, 2019

If you’re looking for specific stats, here’s a menu so you can jump straight to them! As of 2018, the digital buyers’ penetration rate worldwide is 47.3%. of retail purchases worldwide. In 2023, eCommerce retail purchases are expected to rise from 14.1% Let’s get started, shall we?

Statistics 72

Statistics eCommerce Mobile Marketing User-Generated Content 72

The Mx Group

SEPTEMBER 11, 2018

74% of today’s B2B buyers will conduct research online prior to making an offline purchase, so either you’re creating what they’re looking for, or you run the risk that your competitor might be doing so instead. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Atomic Reach

JUNE 3, 2019

So, your task is finding out as much about the trends of e-commerce as well as your audience. Take a look at these stats below. Fifty-seven percent of online shoppers purchase from overseas retailers. billion people worldwide who purchase goods online. We are here to help with that. trillion in 2020. Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Content hubs: Capital Ideas.

Content Marketing 101

Content Marketing Microsite Planning Paid Search Agency 101

Digilant

JANUARY 22, 2019

Advertising and Shopping Behavior Stats for Digital Media Buyers. . In 2018, over 188 million people tuned in to watch the Eagles and Patriots play. Highlights from Digilant’s 2019 Super Bowl Infographic: 5 million people watched the 2018 Super Bowl, making it the most watched television event of the year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

DAGMAR Marketing

NOVEMBER 29, 2019

Social content influences 78% of purchase decisions. Let’s say it again: Nearly 80 percent of consumers report being influenced by social content when making purchasing decisions. Additional reading: 5 Stats That Show the Power of Localized Social Marketing —statistics from SOCi’s Q4 2018 State of the Market report.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Porch Group Media

MAY 28, 2019

Here are some additional stats on Facebook every marketer should know: 68% of Americans use Facebook In comparison, 35 percent of Americans use Instagram, 29 percent use Pinterest and 24 percent using Twitter. Ad Clicks and Purchases 26% of Facebook users who clicked on ads reported making purchases in one survey. Hootsuite).

Acquisitions 49

Acquisitions Facebook Ideal Customer Profiles Advertisements 49

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

AUGUST 28, 2014

The following 13 stats explain why. 4) By the end of 2018, worldwide mobile email users are expected to total over 2.2 You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile. Case #1: Mobile Email Usage Is Increasing.

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28

KoMarketing Associates

MARCH 24, 2015

By 2018, Millennials will have the most spending power of any generation. Noticing a trend? What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sprout Social

JULY 7, 2020

According to our 2018 #BrandsGetReal data, audiences view social media as a key way of regularly staying in touch with others, including those with different views or beliefs, and staying informed. Further, 36% percent said they would purchase more from that brand and 29% would publicly praise or promote it.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Mailmunch

APRIL 27, 2021

tubularinsights found that , sixty-four percent of consumers make a purchase after watching branded social videos. Video Advertising Trends . Experienced marketers know they must stay on top of new developments and trends to understand what their audiences want and need. Why do Video Ads Work? . Video Ads Are Not Short Anymore

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. Although you should take this result with a grain of salt, the data above, combined with mounting research that shows how live video is growing, signifies that this format might be more than just a trend. And brands are taking notice.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101