Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. eMarketer ). In a 2018 study based in the U.K. In a 2018 study based in the U.K. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. In 2019, 42.9

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). eMarketer ). Pew Research ). eMarketer ). Pew Research ). Pew Research ). A full 70 percent of marketers use social media listening tactics to research their target audience. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Digilant

NOVEMBER 6, 2018

We have put together an infographic and report that gives predictions and highlights trends around consumer behavior for the 2018 holiday shopping season. More than 80% of shoppers research products and services online before making a purchase. All these changes at such an essential part of the year can become overwhelming.

Mobile Advertising 40

Mobile Advertising Emarketing eCommerce Amazon 40

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. percent in 2018. Source: App Annie.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Hubspot

MAY 1, 2020

Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?". Grand View Research ). In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( eMarketer ). billion by 2027. Go-Global ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Porch Group Media

NOVEMBER 12, 2020

Consumers today shop, research and conduct their daily lives across an ever-increasing number of digital outlets and online channels. These trends have been further accelerated by the pandemic and marketers across industries are quickly trying to adapt and evolve to today’s online standards. According to Emarketer, 90.4%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

KoMarketing Associates

SEPTEMBER 16, 2014

Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. The short-form video specifically, a trend that has been brewing with Millennials and Gen Z for nearly a decade, is having a moment. in the second quarter of 2019.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Parse.ly

JANUARY 22, 2019

Data and market research are important for understanding audience behavior, but so is getting feedback directly from real people. It pains me that this advice still needs to be shared but even in 2018. eMarketer: Don’t make your content frustrating on mobile. See what trends eMarketer’s predicts for digital media.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. Researchers expect that amount of time U.S.

Social Media 61

Social Media Media Emarketing Facebook 61

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. during 2018, reaching $7.85

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

APRIL 22, 2021

Social is also a vital channel when it comes to interacting with brands and researching new products and services. As of October 2018, it had a little over 2 billion active users. According to recent research by Emarketer, 90.4% As with all marketing channels, social media is continually evolving. Who Uses Social Media?

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Albert

AUGUST 24, 2018

Head of Search & Display Data Research. Buzzfeed is another notable example of this trend. by Noa Segall. How Agencies, Publishers, and Brands Are All Working to Break Down Programmatic Silos. Distrust over transparency is likely responsible for the recent shift from agency trading desks to media agencies for programmatic buys.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 66

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. You didn’t commit enough time to initial market research. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Digilant

NOVEMBER 30, 2018

At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. eMarketer stated that “ more than 82 percent of U.S. eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came from a mobile device. Purchases from mobile devices are bringing in billions, too. convert leads.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Biznology

JUNE 19, 2014

Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Mobile ad spend will continue to track this upward trend in mobile traffic. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 What am I doing?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching. .”

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. You didn’t commit enough time to initial market research. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat. Digital Ad Spending Worldwide.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Content Standard

JULY 16, 2018

A 2018 report from eMarketer puts Facebook as the number one social media platform in the US, reaching 60.6 While it’s losing ground among younger age groups to trendier, youth-focused platforms like Snapchat, Facebook also owns Instagram, currently the fastest-growing social media platform, which eMarketer puts at 104.7

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Inbox Insight

DECEMBER 10, 2018

We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Exo B2B

MARCH 29, 2018

But also while looking back at the content of my recent post on B2B trends in conferences, especially B2B Marketing Ignite 2018 and Content Marketing World 2018. The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Single Grain

DECEMBER 31, 2019

To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends. 5 E-commerce Trends You Can't Ignore in 2020. This article will cover the top 5 e-commerce trends to keep an eye on next year: The explosion of social commerce.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Stevens & Tate

MAY 30, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Trends 40

Trends Emarketing Paid Search Agency Mobile Advertising 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Porch Group Media

AUGUST 22, 2022

In fact, according to the research, 90% of Americans agree their outdoor living space is more valuable than ever before and 78% made or are making outside upgrades. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. Safety and Smart Home Technology.

Advertising Channels 52

Advertising Channels Marketing Budget Emarketing Multi-Channel 52

Business Brainz

AUGUST 17, 2021

People in the B2B space are familiar with the rising trend of content creation. Research! . Research can help B2B marketers in building engaging content. Recent eMarketer shows digital B2B ad spend is up 22.6% This is one of the findings from 2020 B2B Benchmarks Budgets, and Trends. . from 2019. .

Top of Funnel 52

Top of Funnel Content Marketing Paid Search Agency Verticals 52

Vidyard

MARCH 23, 2021

B2B sellers will become experts at creating and engaging with video. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Get the Report Online Video Statistics Millennials watch online videos for 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Expert Market Research ) 7.33

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Porch Group Media

JANUARY 19, 2021

Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Over one-third of study participants (37 percent) report that email marketing effectiveness is increasing, down from 44 percent in 2018. Email Marketing Challenges.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69