Webbiquity

APRIL 21, 2020

ICT Tracker is an augmented reality (AR) mobile app for digitizing project progress data collection from construction projects. Year founded: 2018. Getting people to see ICT Tracker in action has been one of our most successful calls to action in our advertising and direct marketing. Here’s their story. The Product.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Budget Programs 177

Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. For example, a jaw-dropping 2018 study showed that 29.5% Here’s how we’ll use ‘em in 2022. So get a step ahead. That’s a lot to read!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 Paid advertising is somewhat of a dinosaur. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. Marketing budgets had been steadily rising, up from $12.3 billion in 2019.

Marketing Budget 287

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 287

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Use it for: Creating video content such as vlogs specifically for mobile, for viewing comfortably on a vertical screen. Some of the dominant trends you can expect to see in 2019 are: Live Video. Voice Interaction.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 101

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 101

ClearVoice

NOVEMBER 2, 2018

Date: November 13-16, 2018. 17, 2018: $299-$2,195. 22, 2018: $549-$2495. 22, 2018 – Jan. Sponsor: Converge Consulting. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

SocialPilot

FEBRUARY 9, 2024

Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. He posts on SMM and SEO frequently.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. CF Search Marketing is a Digital Marketing company that specializes in SEO, SEM, SMM, reputation management, social advertising and webcare.

Advertising Agencies 68

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 68

Valasys

SEPTEMBER 21, 2020

Advertising is made up of both video marketers and non-video marketers. Therefore, you may want to take up video-making, the next time you advertise for a product and or service, to get past your competitors. According to Hubspot (2018), 54% of consumers are more apt to watch video content from a favorite brand or business.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

MAY 29, 2018

There are so many advantages to 2018 Google Search; however, one of them that can be frustrating is that if your site isn’t as responsive as Google Search itself, Google might de-prioritize your listing based solely on that fact and not whether your site offers the best content. Site Speed Optimization. Content Management Systems.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Mobile commerce grew substantially in 2019. 2020 Promises to Be Exciting for Marketers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Hubspot

NOVEMBER 26, 2018

It has brick-and-mortar locations that offer its branded, on-site "Genius" consultants that help customers pick products and troubleshoot technical issues. That's changed in 2018, though. Walmart, meanwhile, is eyeing 2018 ecommerce sales growth of 39.4% -- more than 2X as much as Apple's. Be Mobile-Friendly.

eCommerce 72

eCommerce Emarketing Lead Ranking Amazon 72

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

“Digital channels are much more important to driving physical channels than the e-commerce transactions themselves…[it’s] starting to affect the way companies think about the role of digital in driving their whole brand.” – Steve Dennis, President, SageBerry Consulting. Social media advertising. In-App Advertising.

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

readwrite

JULY 25, 2018

How do you get noticed when your audience is more mobile, digital, and finicky than ever? Not only are brands moving their media operations in-house, but many companies are embracing IT consulting firms in lieu of paying ad agencies. It seems that old-fashioned advertising just doesn’t cut it anymore. Their common theme?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Bannerflow

SEPTEMBER 20, 2018

billion for 2018’s event. The joy of advertising in China is in the opportunities it presents for each and every type of product. Many have found success by advertising and selling through existing ecommerce networks in China. . The very first being the importance of translating your advertising to East-Asian audiences.

Planning 58

Planning Mobile Advertising Work Management eCommerce 58

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Shane Barker - CEO of Shane Barker Consulting. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Mobile is table stakes. If your 2019 plan is to finally figure out mobile, you're already too late.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Martech Advisor

SEPTEMBER 13, 2019

Most brands know that Q4 accounts for 30-40% of annual spend (Source: IAB’s 2018 Internet Advertising Revenue Report) and with Q4 right around the corner, planning is starting now. Forbes, 2018). Also Read: 2019 Predictions: Brands That Will Lead Mobile Advertising. Can You Trust Your Data?

Purchase Intent 41

Purchase Intent Advertising Agencies Purchase Intent 41

Aberdeen

SEPTEMBER 26, 2019

LinkedIn and Twitter continue to grow in importance for B2B businesses for both advertising and recruitment. These relatively new communication channels were highlighted in 2018 and will only continue to increase in importance within the coming year. Influencer Marketing.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. Are we kind of, nearly, almost there? with virtual and augmented reality.

Brand Identity 95

Brand Identity Branding Advertising Mediums Paid Search Agency 95

Martech Advisor

OCTOBER 3, 2019

While the bidstream brings opportunity, marketers must also be aware of its technical hurdles and ethical limitations, shares, Erik Matlick, co-founder and CEO, Bombora and Ameet Shah, VP, Global Tech and Data Strategy, Prohaska Consulting. Also Read: Will CTV Advertising Take Over Mobile in 2019? What’s in the bidstream?

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

KEO Marketing

FEBRUARY 21, 2017

The complete 2017/2018 board member roster of BMA Phoenix includes: Sheila Kloefkorn, President, KEO Marketing Inc. Jenna Beck, VP Sponsorship, Independent Consultant. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. Renee Yeager, President-Elect & Co-VP of Programming, Yeager Marketing.

Advertising Agencies 48

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1 48

SmartBug Media

APRIL 17, 2020

You can start lead scoring out of the box, but it’s worth using Marketo consulting hours to get started. Formerly ToutApp, Sales Connect became a Marketo offering in 2018. If your initial wins in Marketo are all about email, it can be easy to forget Marketo’s out-of-the-box integrations for social advertising.

Marketo 66

Marketo SMB Lead Ranking Lead Scoring 66

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Mobile Optimization. 42% of companies have a mobile-optimized website.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. I’ve wanted to double down on them in the past few years, but as a small consulting shop we haven’t been able to make the math work out yet. Mobile is for media. More video, more images, more voice, more mobile.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

Convert

JANUARY 19, 2022

But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x. Companies will often replace a page without first understanding what was working on the original,” shares Luke Carthy , an eCommerce growth consultant. Optimize Your Check-out Process for Mobile. Gauge Where You Are.

Product 52

Product Optimization Tips Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2019

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. Ride the Rise of Mobile. Ensure that your content is responsive on any mobile device. Embrace Automation and Martech.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. One of the biggest reasons brands are dedicating more advertising spend to Amazon is because it has become the central hub for online shopping.

Amazon 52

Amazon Advertisements Advertising Cross-Selling 52

ClearVoice

MAY 28, 2020

It builds a better, stronger relationship with them as a consumer,” said Brian Honigman , a marketing consultant and NYU Adjunct Professor. As reported in an article on MarketingDive in 2018, at a brand summit panel, Bonobos CEO Micky Onvural shared some of the outcry on Twitter to news of the sale.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

KEO Marketing

OCTOBER 23, 2017

The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. An increasing number of companies are using paid, native advertising to promote their content. Mobile – Every business markets to customers who have at least one untethered device. KEO Marketing Inc.,

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

ClearVoice

MARCH 8, 2022

She joined the Salesforce corporation in 2018 from Twentieth Century Fox, where she was EVP of Technology & Creative Strategy. Making her appearance on many lists focused on women in advertising, Kay has also regularly contributed to trade press publications including Adage and Campaign UK.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Outbrain

MAY 3, 2019

Programmatic buying, simply stated, is the automated process of buying and selling advertising achieved through a variety of platforms and exchanges that enable brands and agencies (“demand”) to purchase ad inventory from publishers and content providers (“supply”) in real time. And while programmatic, as a whole, is expected to achieve 20.7%

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

accelerate agency

OCTOBER 14, 2021

Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. Click here to book a consultation today! User reviews highlight the ease of use of their mobile app testing features.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52