Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Take a look at our 2017 key findings & best practices to compare data between 2017 and 2018. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. That’s double its 2018 value.”. AVOD audiences. This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Growing viewership. million people.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Advertisements Advertising 109

QuanticMind

JANUARY 3, 2019

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Hubspot

MAY 1, 2020

When it comes to live video , there are many creative opportunities that could allow brands to reach and interact with their audiences. In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( 67% of consumers were streaming live video worldwide by the end of 2018. (

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). A total of 80 percent of content marketers use email content to nurture their audiences. eMarketer ). A full 70 percent of marketers use social media listening tactics to research their target audience. ( eMarketer ). Content marketing statistics for SEO. Jumpshot ). Google ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Zoominfo

MARCH 12, 2018

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Another benefit of programmatic advertising is its ability to hyper-target audiences at scale. Segment campaigns: As discussed above, one of the primary benefits of programmatic is its ability to hyper-target audiences. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising Agencies 124

Advertising Agencies Paid Content Cost Per Thousand Advertisements 124

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Social media hasn’t maxed out its potential audience, and people will keep on converting along with the growth of smartphone ownership and Internet access.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Zoominfo

OCTOBER 22, 2019

programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Here’s our take: More targeted reach Another benefit of programmatic advertising is its ability to target audiences at scale. Segment campaigns: As discussed above, one of the primary benefits of programmatic is its ability to hyper-target audiences.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

OCTOBER 1, 2020

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. If you need to tap into that growth, or understand where natural growth might be slowing for your online audience, you need to understand the drivers of these trends. Next year, growth will be 3%. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Martech Advisor

FEBRUARY 3, 2020

Within the mobile gaming landscape, many sub-categories and unique opportunities to reach nuanced audiences exist. According to eMarketer’s first-ever report on the topic , U.S. According to eMarketer’s first-ever report on the topic , U.S. Casual: Designed for a mass audience, featuring frequent, shorter sessions.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Porch Group Media

AUGUST 10, 2021

To stay in front of consumers and cut through the clutter, marketers need to continually evolve their strategies to stay relevant among changing audiences and changing times. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 This this is a high-level overview and varies by industry. .

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people. Final Thoughts.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Porch Group Media

NOVEMBER 12, 2020

Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to your current base. According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). Each platform caters to different audiences.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech Advisor

MARCH 6, 2020

The app, which lets users create and share six-second video clips, helped define the “influencer” culture and claimed an audience of nearly 200 million at its peak. of total mobile internet time in the third quarter of 2018 to 13.5% aged 13-16 are on TikTok, according to eMarketer. But Vine was short-lived.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

ClickZ

JULY 19, 2019

In fact, advertisers were encouraged to increase their spend to make the most of the big audience that could turn into potential customers for them. According to eMarketer, Amazon will claim 8.8% Prime Day allowed advertisers to benefit from a busy shopping event that brought them closer to a new audience.

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

Porch Group Media

MAY 21, 2019

eMarketer). Fifty-four percent of consumers want to see more video content from marketers, and audiences say they are more likely to retain marketing messages delivered via video. Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

NOVEMBER 12, 2019

For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 eMarketer ). And this number only continues to grow.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bannerflow

MARCH 8, 2019

Advertisers will reach audiences via online/connected TV. First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. However, this is starting to change.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Bannerflow

DECEMBER 18, 2018

For the first time in 2018, programmatic DOOH overtook mainstream OOH. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S. At the beginning of 2018 all anybody was talking about was the rise of Facebook and Google and their stranglehold over digital advertising. The duopoly.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. And they’re clearly reaching the right audiences. percent and 35.1

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Porch Group Media

SEPTEMBER 24, 2019

According to a 2018 Nielsen CMO report , 82% of CMOs were expected to hike their budgets in the next year for an overall increase of 49%. To reach customers and prospects across all phases of the customer journey, marketers must focus on using all channels in tandem, or at least a mix of channels most suited to the brand’s audience.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

KoMarketing Associates

DECEMBER 7, 2017

In a previous post, I’ve discussed how B2B marketing is different from B2C , with some of the main differences being audience, voice, longer sales cycle (for B2B) and regulatory challenges. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Contently

MARCH 28, 2018

Transport Audiences. Instead of using AR to superimpose new products into your life, VR travel tours make audiences feel like they’re somewhere entirely different for a while. But until then, unless they have a team of 3D videographers, virtual reality may be too tall of an order for 2018. Turn Ads 360 Degrees.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. That’s about $10 billion more than was spent in 2017, and 82.5% Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

JULY 8, 2019

As of October 2018, it had a little over 2 billion active users. Instagram continues to attract a younger audience with 72% of teens saying that they use the platform. Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 88% of social advertisers use Twitter.

Social Media 58

Social Media Social Marketing Trends Media 58

readwrite

SEPTEMBER 25, 2019

Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer. You must find a platform that compliments your target audience. But firstly, who is your target audience? Advertising is a job that’s heavily focused on providing audiences with visuals and messages.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Martech Advisor

DECEMBER 26, 2019

In Q3, advertisers continued to invest more in in-app advertising, with competition for these lucrative mobile audiences driving eCPMs higher in nearly every global market. Specifically, ad requests in Egypt grew 130 percent in Q3 2019 compared to Q3 2018. Advertisers Tap into Diverse Audiences Through Gaming Apps.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Bluetext

JANUARY 23, 2019

Privacy will be an even bigger issue for audiences; more publicity around Facebook and Google about how individuals are targeted, how their information is shared (and sold), and how they believe they are being manipulated will continue to take a toll on their online behavior.

Buy 36

Buy Banner Ads Media Emarketing 36

Bannerflow

APRIL 12, 2019

At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. in 2018 , succeeded only narrowly by TV. Be aware, if you set out to deceive or read your audience wrong, it can be incredibly damaging to your brand. Are ad blockers the end of display advertising?

Display 61

Display Advertisements Advertising Effectiveness 61

Bannerflow

DECEMBER 18, 2018

For the first time in 2018, programmatic DOOH overtook mainstream OOH. Advertisers will reach audiences via online/connected TV. By 2019, eMarketer predicts that U.S. At the beginning of 2018 all anybody was talking about was the rise of Facebook and Google and their stranglehold over digital advertising. The duopoly.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Saturation of audience. Plateauing audiences. For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. Competition within the market.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Digilant

JULY 22, 2021

They come in various sizes and formats, including static with an image or dynamic with videos, multiple images, or other flashy elements, and served across websites, apps, and social media to an engaged or targetable audience. The average Display CTR has grown by 40% from 2012 to 2018, while mobile has increased by nearly 91%.

Display 52

Display Advertisements Advertising Cost Per Click 52

Parse.ly

AUGUST 27, 2019

Wally Koval, founder of @AccidentallyWesAnderson, will share how AWA tapped into 500k followers on Instagram and built a content marketing model knowing what their audience found engaging and making sure their followers always had the most relevant content. . Search is a great way to figure out what answers your audience seeks.

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Martech Advisor

SEPTEMBER 26, 2019

The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. Publishing websites such as Forbes, Entrepreneur, Huffington Post, or Fast Company are useful to reach a broader audience. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019.

Display 74

Display Advertising Agencies Advertisements Advertising 74