ClearVoice

JANUARY 2, 2019

One year ago, we were all gearing up for the explosion of what experts told us would be the big marketing trends in 2018. A word to the wise: Looking back on 2018 predictions can be especially valuable as you plan for what you can really expect in 2019. 2018 is sure to be a big year for stories — TheDrum.com.

Planning 65

Planning Emarketing Amazon Transparency 65

ClickZ

JULY 19, 2019

According to eMarketer, Amazon will claim 8.8% of US digital spend in 2019, which is a great increase from 6.8% Kenshoo advertisers who joined Prime Day last year spent 2x the budget on the first day of Prime Day in 2019. The post The growth of Amazon Advertising and how it’s linked to Prime Day 2019 appeared first on ClickZ.

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). For the first time in 2018, programmatic DOOH overtook mainstream OOH.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Hubspot

JANUARY 27, 2020

In 2019, 42.9 eMarketer ). In a 2018 study based in the U.K. In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. The AR/VR market is currently estimated at $1.6 billion ( IDC ). Vibrant Media ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Choozle

JANUARY 17, 2019

In their December 2018 U.S. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Digital advertising in 2018: Key takeaways. Take a look at our 2017 key findings & best practices to compare data between 2017 and 2018. transact programmatically.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Hubspot

MAY 1, 2020

In 2019, internet users watch 1.1 In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). In May 2019, YouTube Live videos were watched for 284 hours.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. As LiveIntent found, D2C campaigns drove 25% more clicks and 35% more conversions in 2019 than in 2018. But why should D2C brands prioritize diversification as we head into the new decade?

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Parse.ly

JANUARY 22, 2019

The digital media industry is not exactly heading into 2019 with unbridled optimism. Without a doubt, consumer engagement needs to top publisher strategies for 2019. Here are five big ideas to focus on in 2019: 1. It pains me that this advice still needs to be shared but even in 2018. Where to look for inspiration?

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Porch Group Media

OCTOBER 24, 2019

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). billion in 2019. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Zoominfo

MARCH 12, 2018

By 2019, it is projected that around 80 percent of U.S. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. billion in 2017. This number is expected to rise to 85.2%

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Twitch doubled the average amount of concurrent live streams on the platform from 2018-2020. eMarketer ). eMarketer ). Content marketing statistics for SEO. 93 percent of online experiences begin with a search. Jumpshot ). Moz ). ( serpIQ ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Bluetext

NOVEMBER 27, 2018

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019. Already, we have seen click-through rates from banner ads plummet.

Trends 20

Trends Banner Ads Campaigns Emarketing 20

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. in 2019 to reach $6.1 billion, up from $2.91

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

Porch Group Media

AUGUST 10, 2021

According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 According to a 2019 report by Acoustic, mobile open rates may be as high as 52.9% According to eMarketer, 70 percent of people expect a personalized experience. This this is a high-level overview and varies by industry. . Email by Age Group.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). GlobalWebIndex, 2018). More than half the world is using social and dealerships must meet their customers on the channels they are using. of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech Advisor

MARCH 6, 2020

According to Deloitte Digital, the proportion of US consumers who watch short-form video (5 minutes or less) grew to 74% in 2018, with 84% of GenZ and 81% of Millennials watching this content. of total mobile internet time in the third quarter of 2018 to 13.5% in the second quarter of 2019. Content Creation.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Zoominfo

OCTOBER 22, 2019

By 2019, it is projected that around 80 percent of U.S. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. Prioritize Mobile: Approximately 80% of programmatic ad spend was put towards mobile formats in 2017 according to an eMarketer report. billion in 2017. This number is expected to rise to 85.2%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

Porch Group Media

MAY 21, 2019

eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. billion in 2019. eMarketer). IAB 2018 Video Ad Spend Study).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Googles CPC dropped by 13 percent in Q4 of 2018/2019.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Porch Group Media

NOVEMBER 12, 2019

Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% during 2018, reaching $7.85 eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Native ads receive 53 percent more views than traditional display ads.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 36

Buy Banner Ads Media Emarketing 36

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Martech Advisor

DECEMBER 26, 2019

In-app advertising research for Q3 2019 shows major growth worldwide. Despite the deep penetration of smartphones within this market, eMarketer reports that only 23 percent of total ad spend in Japan is currently going to mobile, signaling that there’s still tremendous growth potential in this market.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

ClearVoice

JANUARY 9, 2019

Content Radar will be with you every step of the way in 2019 to provide you with the news, updates, tips, and other information you need to keep your resolution. In fact, according to an eMarketer survey , only about 10 percent of people have ever used visual search. In fact, the eMarketer report finds that 61.7

Emarketing 40

Emarketing Amazon Customer Surveys Search Marketing 40

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . billion by the end of 2019, according to eMarketer. . Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! In our 2018 study, innovations to improve the user’s “search journey” led to some interesting trends in Google Cards, related search pages, and quick search box. . What do Harvard, eMarketer, and Delta Airlines all have in common?

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Martech Advisor

SEPTEMBER 26, 2019

According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. The State of Video Marketing in 2019 survey found out that 68% of customers would prefer to watch a short video over reading an article or watching a presentation to learn about a product or service. billion in 2018.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Inbox Insight

DECEMBER 10, 2018

We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) by 2019. billion ($2.69 billion ($4.58

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

Choozle

JUNE 19, 2019

Ranked by the sum of bids and impressions in the Choozle platform between 12/01/2018–05/19/2019. According to eMarketer , mobile advertising is growing exponentially faster than total media. Top Creative Sizes. Leaderboard. Medium Rectangle. creative sizes vary. Half Page Ad. Mobile Leaderboard. Wide Skyscraper. 16:9 Video.

Display 50

Display Creativity Ads Banners 50

Bluetext

JANUARY 23, 2019

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

Buy 20

Buy Banner Ads Media Emarketing 20

Sprout Social

MARCH 26, 2019

Last updated: March 26, 2019. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Nearly everyone is there. This would account for 19.6% of the share). Read More ….

Facebook 105

Facebook Ads Cost Per Click Guidelines 105

Sharpspring

NOVEMBER 15, 2019

In 2018, online sales reached new levels , and with more Internet users coming online in 2019, this year’s figures will likely be even higher. As eMarketer states: “The retailers who succeed during this shortened season will be the ones who make it easy for stressed and time-crunched shoppers to find the best offers.”.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

Digilant

SEPTEMBER 28, 2018

A Rocky Start to 2018. Unfortunately, as the update began to roll out in January and February of 2018, users were furious. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. So, the question is, after the app’s rocky year, how will Snapchat face 2019?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Outbrain

MAY 3, 2019

To say that programmatic advertising is already big is an understatement, as it represented about $49 billion of digital ad spend in 2018. growth in 2019, the fastest growing ad format is none other than Native, which is set to grow by 25% in 2019, followed by Video (22.6%), and Mobile (22.2%) (all of which are available through Outbrain!).

Advertising Agencies 26

Advertising Agencies Paid Search Agency Emarketing Mobile Advertising 26

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81