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Online advertising trends to watch: 2019

Bannerflow

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). And it has proved an incredibly successful medium over the years.

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Programmatic advertising trends 2019

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Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. First, with the rise of companies such as Sky AdSmart in 2018. Plus, in 2019, eMarketer predicts that U.S.

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article thumbnail

Online advertising trends to watch: 2019

Bannerflow

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). And it has proved an incredibly successful medium over the years.

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The growth of Amazon Advertising and how it’s linked to Prime Day 2019

ClickZ

According to Jeff Bezos, Amazon Founder and CEO: “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. According to eMarketer, Amazon will claim 8.8%

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ). billion in 2019. eMarketer ). eMarketer ). IAB 2018 Video Ad Spend Study ).

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Top Marketing Trends 2019 Part 4: Digital Media Campaigns

Bluetext

For part four of our Top Marketing Trends 2019 series, we now turn to digital media campaigns and trends that we expect to see in 2019 based on what we are seeing today. How digital media is delivered and received by consumers will continue to evolve in 2019. Already, we have seen click-through rates from banner ads plummet.

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A New Approach to Media Buying

Bluetext

How digital media is delivered and received by consumers will continue to evolve in 2019. To give a little bit of context, according to eMarketer , more than $46 billion will be spent on programmatic advertising in the United States by the end of 2018, an increase exceeding 33 percent – or about $10 billion more than last year.

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