The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Unfortunately, too many sales reps and enablement groups haven’t gotten the memo, and remain entrenched in their old ways.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Contently

JANUARY 3, 2017

Will video rule 2017? As marketers try to stay ahead of their competitors, here are 23 predictions to watch out for during 2017. In 2017, it’s time to get it in gear or deal with the reckoning. Marketing attribution technology will take a giant leap forward in 2017. Adam Blake, senior marketing operations manager.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Sales enablement teams often act as centers of excellence, tasked with developing and deploying best practices and processes benefiting various departments.

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

ANNUITAS

NOVEMBER 29, 2023

It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits. This is down from 19% of CMOs in 2017.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Roketto

MARCH 8, 2018

There has never been more pressure on SaaS executives to implement software sales techniques that work. Today, funding comes with the expectation of closing sales. SaaS executives must make sure that journey begins and ends with a funnel designed from the ground up to close deals effectively, systematically, and consistently.

Enterprise Management 89

Enterprise Management Top of Funnel Work Management Marketing Management 89

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. Measuring your content marketing activities can help refine your program to improve its impact on your business including content’s ability to drive leads and sales. There are so many tools available to help improve the sales process.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is marketing more targeted, driving clicks, likes, shares and purchase power towards a particular funnel not just “a sales funnel.”? Visit your site or sales page. All of the above?

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. The delta between design and brand is emotion.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Marketing Insider Group

SEPTEMBER 10, 2020

The graph below shows the number of sent and received emails per day worldwide from 2017 to 2023, in billions. If your business is to remain competitive now and into the future, it must learn how to use email to its advantage to secure more leads and sales. Make sales. The numbers are clear – email is going nowhere fast.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Tying It Together.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

ATAK Interactive

JULY 27, 2017

The process of website development can be overwhelming. At ATAK, we help clients get down to the core of their identity, and use this to guide the website design and development process. Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2017. Tying It Together.

Marketing Websites 84

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 84

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. On October 21, 2017, KEO Marketing will receive their International Stevie® Awards at the ABA Awards Gala at the W Hotel, Place de la Rosa del Vents, 1, Barcelona, Spain. PHOENIX, Ariz.,

Work Management 48

Work Management Design Marketing Websites Advertising Agencies 48

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? Natural Language Processing and Speech Recognition.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Brightedge

MAY 16, 2021

Unleash Possible: A Marketing Playbook that Drives Sales by Samantha Stone. Stone delivers the goods with a 15-chapter playbook that includes the frameworks, question lists, and templates that make you want to put the book down and try the tactics recommended. Download the content funnel mapping checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Directive Agency

JUNE 2, 2017

Now there are dozens of time management guidelines out there to help you manage your priorities. Instead, what we can offer is some innovative tactics we’ve employed to make better use of B2B marketing conferences. Some of these tactics will be things you can do yourself at the actual conference. Clicks are people.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. Michael Brenner. Andy Crestodina.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process. The role of empathy in the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Directive: Landing Page Design Best Practices: Increasing Conversions Strategically.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Heinz Marketing

FEBRUARY 14, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. However, merely applying this framework to a funnel doesn’t make it any more helpful. Focus this on your top-funnel, and ungate it all.

Top of Funnel 98

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 98

Content Standard

JUNE 19, 2018

If you’re working in content marketing and have never heard of nor seen the sales or purchase funnel , stop what you’re doing right now and go talk to your sales team. It’s also closely aligned with your content marketing funnel, your content strategy, your target audience, and your audience development.

Top of Funnel 67

Top of Funnel Marketing Funnels Lead Ranking Content Marketing 67

The Mx Group

MARCH 7, 2018

According to #FlipMyFunnel’s 2017 State of ABM Survey , 81% of respondents adopted ABM in 2017, up from only 49% from the previous year. So I thought I’d share some perspective on account-based marketing tactics and technology to help you align your focus. The way sales and marketing teams work together needs to change too.

Account Based Marketing 63

Account Based Marketing Budget Programs Marketing Automation Services Tactics 63

Lead Liaison

JUNE 25, 2018

Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3

Enterprise Management 48

Enterprise Management Work Management Lead Liaison Marketing Management 48

KEO Marketing

MARCH 21, 2017

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Website Design Myth 1: You can get a cheap website by using a website template. That can only be done with a custom design by custom web design services.

Design 69

Design Marketing Websites Top of Funnel Lead Scoring 69

Salesforce Marketing Cloud

JANUARY 24, 2022

Before taking time off to raise my kids, I had years of experience building and managing an inside sales team and always had an interest and focus on sales operations. One of my first moves back into the workforce was a full-time contracting job as a sales operations analyst, which was relatively safe territory for me.

Work Management 97

Work Management Peer-to-peer Marketing Management Communities 97

Computer Market Research

FEBRUARY 6, 2018

Top Fifteen Co-Op Management Platform Checklist. Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. Computer Market Research.

Work Management 60

Work Management Marketing Management Advertising Agencies Privacy Policies 60

Bound360

APRIL 14, 2017

This week, a few of us from Get Smart Content joined nearly a thousand B2B sales & marketing professionals at TOPO Summit 2017 in San Francisco at the gorgeous Embarcadero. Designing a high value play (trial) and 2. Was there ever any doubt that Craig would bring sexy funnel back? Messaging is key to creating value.

Tips 40

Tips Top of Funnel Conference Account Based Marketing 40

Apollo

OCTOBER 23, 2018

The sales development profession has advanced considerably since its inception. Whether you’re just getting started in it, or if you’ve been leading outbound sales teams for a while now, there’s more to learn than there ever was! Here are a few of the things that I’ve learned along the way: 1. Then, drill down into a specific vertical.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Computer Market Research

MAY 7, 2018

According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. At this point, a channel manager should consider adapting to newer, more relevant, and proven effective marketing strategies. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness.

Advertising Agencies 60

Advertising Agencies Advertising Channels Advertisements Advertising 60

Computer Market Research

MAY 7, 2018

According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op Advertising Funds. At this point, a channel manager should consider adapting to newer, more relevant, and proven effective marketing strategies. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Work Management 60

Computer Market Research

FEBRUARY 26, 2018

According to a study by BIA/Kelsey and MediaMax Network, in 2017 national brands invested $63 billion in local Co-op marketing Funds. At this point, a channel manager should consider adapting to newer, more relevant, and proven effective marketing strategies. Tactic-by-Tactic Imbalance of Co-op Spending and 2016 Effectiveness.

Advertising Agencies 60

Advertising Agencies Work Management Marketing Management Allocation 60

Unbounce

JUNE 1, 2021

Experiences like this can make you think that retargeting ads—those ads that resurface products and services you looked at but didn’t take action on—are too pushy and sales-y to be worth including in your marketing strategy. Sales teams not only count on us to create demand but to sustain it. Nobody wants to be that type of marketer.).

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Martech

APRIL 26, 2022

Tools, processes, and people — like any digital endeavor, you need all three to run ABM campaigns. Analysts and strategists: Translate ongoing campaign data into actionable tactics that ensure you’re targeting accounts most likely to convert. In 2017, you could engage in buying scenarios by targeting one or two buyers.

Account Based Marketing 87

Account Based Marketing ABM Paid Content Cost 87

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. How to Bridge the Gap Between Sales & Marketing Teams. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. ProBlogger.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105