Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). And by day 30, only 3.3% of Android users and 3.2%

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

KEO Marketing

AUGUST 22, 2017

August 23, 2017 – KEO Marketing, Inc announced today that it won two 2017 International Stevie Awards from the American Business Awards℠. The full-service B2B marketing agency won Gold and Silver awards for creating an all new website for international load bank solutions company ComRent. About KEO Marketing Inc.

Work Management 48

Work Management Marketing Websites Design Advertising Agencies 48

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Kapost

DECEMBER 29, 2016

As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is mobile a big contender for grabbing market share in the B2B space? It’s the backbone that supports any B2B marketing trends you implement. Account-Based Marketing.

Top of Funnel 87

Top of Funnel Trends B2B Marketing Planning 87

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 220

Paid Search Agency Mobile Advertising Mobile Marketing Business 220

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

KEO Marketing

MAY 15, 2017

May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠. On June 20, 2017, KEO Marketing will receive their Stevie® Awards at the ABA Awards Gala at the Marriott Marquis Hotel in New York City. About KEO Marketing Inc. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Design Marketing Websites 48

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KEO Marketing

OCTOBER 10, 2016

Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Email marketing is still the top-converting method of reaching out to clients and potential clients.

Email Marketing 48

Email Marketing Paid Search Agency Advertising Agencies Mobile Marketing 48

KEO Marketing

MARCH 21, 2017

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Website Design Myth 1: You can get a cheap website by using a website template. That can only be done with a custom design by custom web design services.

Design 69

Design Marketing Websites Top of Funnel Lead Scoring 69

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hinge Marketing

JANUARY 3, 2017

While many AEC firms will continue marketing the way they have for decades, others will recognize the changes in the offing. These firms will begin adapting their marketing now — before it’s too late. So as we enter into the new year, I’d like to look at five marketing trends that will impact AEC firms in 2017 and beyond.

Trends 57

Trends Planning Advertising Agencies Microsite 57

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

KEO Marketing

OCTOBER 31, 2017

The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Establish Cross-Channel Marketing. Although still in its infancy stage, cross-channel marketing will experience high demand in the coming years. When done properly, cross-channel marketing directly impacts conversion rates.

SEO 48

SEO Trends Multi-Channel SERP 48

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Why Email Marketing Campaigns? Make sales.

Email Marketing 300

Email Marketing Campaigns Planning Segmentation 300

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile? B2B organizations must make sure their mobile sites are conveying the same amount information and performance as the desktop site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Hubspot

APRIL 20, 2017

Today, Facebook is no longer an option for marketers. Simply put, if you're not using Facebook for advertising, video marketing, and content sharing, you're behind the curve. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways. What is F8?

Marketing AI 76

Marketing AI Conference Facebook Broadcasting 76

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KEO Marketing

FEBRUARY 27, 2017

Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. Website design that works for search engines is a sophisticated endeavor today. Mobile-responsive design.

Design 48

Design SEO Mobile Marketing Keywords 48

Zoominfo

OCTOBER 22, 2019

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Keep reading.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Marketing AI 100

DAGMAR Marketing

JULY 22, 2021

Search engines are now taking user signals into account to rank sites in SERPs and now that we know 87 percent of users have a smartphone and keep it by their side, Google is placing a larger emphasis on mobile-first indexing–which has left many marketers with no choice but to adapt. percent smaller than the Starbucks iOS mobile app.

Trends 98

Trends Mobile Marketing FAQ SERP 98

Outbrain

JULY 31, 2019

In an interesting coincidence, 81% of people who search the internet on their mobile phones are looking for immediate information in order to take action. Clearly, mobile has the power to transform the scope and success of your business. For this, it’s necessary to utilize mobile-friendly themes and plugins.

Mobile Marketing 32

Mobile Marketing SMS Tips Planning 32

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 45

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 45

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce marketing dwarfs B2C ecommerce. B2B ecommerce marketers know what a powerhouse B2B ecommerce is, of course. That’s slightly less than the year over year growth for 2017, which was 15.6%. Where does your B2B ecommerce marketing stand?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. So how do we create a great content marketing strategy in regulated industries?

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

KEO Marketing

MARCH 7, 2017

This is important for businesses because the smartphone and other mobile devices such as tablets have significantly transformed the process of buying. Consumers are now able to search for products, services and information on their mobile devices always as well as connect with the businesses that offer them.

Design 48

Design Marketing Websites Mobile Marketing SERP 48

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead. Adopt a test and learn mindset. Everything.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Content Standard

NOVEMBER 30, 2015

Mobile is indisputably the next big marketing platform. As eMarketer predicts , US mobile programmatic ad spending will reach $9.33 Moreover, mobile usage has surpassed desktop in the US: Sixty percent of activity on digital platforms occurs on smartphones and tablets, according to comScore.

Mobile Marketing 40

Mobile Marketing Paid Search Agency Advertising Agencies Mobile Advertising 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Customer

SEPTEMBER 23, 2021

How fully integrated is the mobile component of your loyalty initiative? In many cases, the mobile feature has been bolted on to a legacy format, yet members see it as the program’s gateway. Following is a deep dive into building a mobile-first loyalty experience, and how to correctly integrate it with other screens.

Loyalty 98

Loyalty Mobile Marketing Advertising Agencies Eye-Tracking 98

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Brandpoint

SEPTEMBER 17, 2020

This post was originally published in September 2017 and has been updated for relevancy. . However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. Mistake #1: No lead generation marketing strategy. Mistake #2: Poor web design affecting conversion. Fill out a contact form?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

KEO Marketing

OCTOBER 23, 2017

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Content Standard

JANUARY 3, 2017

So it’s not surprising that so many marketers fall into the same thinking. From random YouTube videos to online graduate degrees, staying educated in marketing (while also still working) presents too many options with too little guidance about where best to turn.

Work Management 49

Work Management Paid Search Agency Cross-Selling Distribution 49

QuanticMind

MARCH 21, 2017

SMX West 2017, Day 1. QuanticMind is on hand at Search Marketing Expo to attend sessions on the latest developments in paid search and suggested PPC tactics from industry experts. for mobile will continue to see updates. Up to 53% of mobile shoppers have called a business from a mobile shopping ad.

Advertising Agencies 40

Advertising Agencies Google Advertisements Advertising 40