Zoominfo

JUNE 27, 2018

55% of marketers believe they get better customers from influencer marketing ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 55% of marketers believe they get better customers from influencer marketing ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

SnapApp

OCTOBER 27, 2016

SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. 2016 CEB Sales and Marketing Summit Recap. But CEB offered up a challenge to attendees: it’s time to rethink this process and challenge customers to break the status quo and prescribe solutions to navigate through the buyer process jungle.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Webbiquity

MAY 4, 2021

Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. When looking for guidance on large or infrequent purchases, some people (not many, statistically) will click on ads. More will turn to Google. The Discussion. Quit hopin’ around.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Metadata

AUGUST 12, 2020

We are listening to our customers and passionate about offering an autonomous demand generation platform that consistently and reliably delivers marketing KPIs with minimum time and effort. On average, Metadata customers achieved positive ROI within just seven months compared to 17 months from competing platforms. The annual Inc.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

EveryoneSocial

NOVEMBER 20, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. Easiest Way to Reach Customers and Buyers. The Sheer Numbers of Social Media Users.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Webbiquity

SEPTEMBER 12, 2019

At its simplest, a tech bar or walk-up service center, modeled on the lines of the “ Apple genius bar ” set up inside Apple stores (the format since 2016 is different), became a “one stop” shop where people on campus could take their devices for repair and maintenance. Yes, it is that simple.

Marketing Management 164

Marketing Management Peer-to-peer Training Education 164

ClearVoice

MARCH 6, 2023

In 2016, that figure was 27%. Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What is the gig economy? The gig economy is a modern twist on the age-old practice of hiring laborers and artisans for short-term work. Its roots date back centuries, but the term is pretty recent.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Biznology

MAY 25, 2017

Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. There are a few important similarities between knowledge management and social media. A place to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. B2C marketers have traditionally been good at customer demographics and segmentation strategies.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. With that, there are also a TON of statistics out there. Statusbrew ). LinkedIn ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

KoMarketing Associates

FEBRUARY 7, 2017

The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. But I would assume that the principle of people being highly influenced by what their peers — colleagues, clients, business partners, etc. From this survey, no, we did not.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

PathFactory

FEBRUARY 1, 2023

PathFactory won these awards based directly on feedback from their customers. 10 for support.” “These three TrustRadius awards are reflective of PathFactory’s mission, and we appreciate that our customers recognize the hard work we put into creating an offering that delivers value,” said Dev Ganesan, President and CEO of PathFactory.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SnapApp

FEBRUARY 22, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. . As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. After all, one can’t truly be successful without the other! .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. After all, one can’t truly be successful without the other!

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Customer-centricity is a competitive advantage!

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

KEO Marketing

SEPTEMBER 30, 2016

KEO Marketing Earns Stevie ® Based on Number of Peer and Public Votes in the “Employer of the Year” Category. September 30, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded a Stevie ® Award by the American Business Awards organization in the 2016 “Great Employer” Program.

Peer-to-peer 48

Peer-to-peer Advertising Agencies Paid Search Agency Planning 48

Content4Demand

JUNE 15, 2021

With angst over stay-at-home shifts quickly turning into fears of collapsing commerce, she and her peers at SAP Concur Solutions knew that the unprecedented times called for an entirely new type of response. SAP Concur has been a Content4Demand client since 2016. Image courtesy of SAP Concur. Image courtesy of SAP Concur.

Peer-to-peer 59

Peer-to-peer Planning Work Management Digital Transformation 59

Vidyard

SEPTEMBER 6, 2016

It’s where 500 marketers will get together for some of the most entertaining, inspiring, and innovative sessions and workshops – and there will be lots of opportunities to drink, mingle, and chat with peers and the conference’s experts. of the whole year. Okay, you probably need to know more to get really excited for Viewtopia.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Biznology

JANUARY 5, 2017

Whether it’s messaging, channels, calls-to-action or a whole host of other components in the customer journey, testing rocks. At the end of 2016, a “test and learn” mindset is nothing new, trendy, or sexy. At the end of 2016, a “test and learn” mindset is nothing new, trendy, or sexy. Why’s that?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Webbiquity

AUGUST 21, 2018

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. In 2016, we sent out our first Lean Business Survey to learn more about how Lean was being applied in knowledge work. What Do High Performers Have in Common?

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Hinge Marketing

APRIL 8, 2016

6 Essential IT Marketing Strategies for 2016. So what do IT firms need to know for 2016 as they strive to answer to the parallel priorities of new business, good people, and innovation? The IT marketplace is hypercompetitive—rendering effective IT marketing absolutely essential. Those insights persist today.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

Hinge Marketing

APRIL 8, 2016

6 Essential IT Marketing Strategies for 2016. So what do IT firms need to know for 2016 as they strive to answer to the parallel priorities of new business, good people, and innovation? The IT marketplace is hypercompetitive—rendering effective IT marketing absolutely essential. Those insights persist today.

Service 48

Service Planning Peer-to-peer Thought Leadership 48

PathFactory

MAY 11, 2022

PathFactory earned these Top Rated awards based directly on feedback from their customers. This award is a great reminder that the work we do empowers our customers to think strategically about the role content plays in their buyer journeys, and allows them to take intelligent actions based on insights we surface through visitor engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

SnapApp

MARCH 17, 2016

Advocamp is one of the only events in the industry that really focuses directly on customer and advocate marketing. . Further presentations showcasing detailed peer examples of exceptional advocate programs delivered on exactly what I was hoping to see. . Last week Influitive hosted their 3rd annual Advocamp event in San Francisco.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

SnapApp

MARCH 18, 2016

Advocamp is one of the only events in the industry that really focuses directly on customer and advocate marketing. Further presentations showcasing detailed peer examples of exceptional advocate programs delivered on exactly what I was hoping to see. Last week Influitive hosted their 3rd annual Advocamp event in San Francisco.

Peer-to-peer 48

Peer-to-peer Planning B2B Thought Leadership Work Management 48

DiscoverOrg

NOVEMBER 17, 2016

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

The ROI Guy

AUGUST 28, 2017

When asked what they would like instead, the research indicates: 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards and compare to peers 81% of buyers want benchmarking tools to guide future investments. Executives are seeking a 3 rd party view on how their doing.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Content Standard

SEPTEMBER 10, 2016

In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. So if 2016 could be distilled down to 10 central findings, what would the numbers have to say? percent in 2016.” Facebook Reigns Supreme, But Instagram Outperforms.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. First, the type of personalization tactics they employ are more advanced.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Walker Sands

JUNE 21, 2022

With several of our team members sitting on the PR Club board, the Bell Ringer Awards is a great chance to connect with our fellow PR Club members and peers in the Boston PR community. Here’s a recap of the award-winning work: Increasing Top-Tier Coverage for Sophos With Rapid Response Around Log4j Exploit.

PR 52

PR Peer-to-peer Acquisitions Press 52

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. 2) Central IT is Irrelevant? Most technology spending decisions are now driven and controlled by business groups vs. formal IT. So how do you end up in the Winner’s Circle? -

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Brandpoint

MAY 7, 2019

SecurionPay , Ally Bank and Betterment are great examples of financial services companies that create helpful and educational blogs for all stages of their customers’ journey. The main challenges of marketing financial services are very unique to the industry. Here are some ways that content marketers can stay on top of current trends.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Hubspot

FEBRUARY 24, 2020

At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. These lessons are based on my own experiences and feedback from managers, peers, and direct reports. This last year has been a blur. Anything worth doing is hard.

Work Management 85

Work Management Marketing Management Product Peer-to-peer 85