Brandpoint

NOVEMBER 15, 2022

When we talk SEO, we often spend a lot of time focusing on the process or techniques to optimize a website or content, and limited time discussing benefits and value. So how can we refocus the conversation among our cross-functional teams and improve the outcomes of our digital marketing projects?

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

Content Standard

DECEMBER 2, 2015

It turns out B2B marketers are expecting 2016 to be consumer-centric, with data and technology bolstering efforts to connect those consumers with products and services they want. Expect that to change in 2016. That’s no longer the case, and 2016 will be the year digital marketing tech is finally put to the test.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

SnapApp

FEBRUARY 23, 2016

Andrew Gaffney kicked off the conference by challenging marketers to take a look at their own programs and start to think about what will be new and exciting in 2016. '” Discussing that the way people are buying has changed, and B2B companies need to adjust their selling processes. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Customer Experience Matrix

OCTOBER 4, 2016

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. He needed a research and questioning process that allowed him to narrow in with each discovery on the nugget of inspiration that would hook an audience.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. She claims you don't sell a product, you sell a story and doing so requires both facts and feelings. Download the martech stack checklist.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. The Venn in BlueVenn The unified database process, a.k.a. This sort of identity resolution is a batch process that runs overnight. BlueVenn has only been active in the U.S. marketers will recall its previous incarnation as SmartFocus.* but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Albert

AUGUST 3, 2018

The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program. The Key to Cross-Channel Advertising.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

KEO Marketing

OCTOBER 3, 2017

During 2016, ABM became one of the biggest buzzwords in business-to-business (B2B) marketing. According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. ABM Adoption Takes Off. In one word: results.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Rich Products has broken the silos between departments in the product development process. What’s old is indeed new again.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Bannerflow

MARCH 8, 2019

For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium. Increasing difficulties associated with browser restrictions on tracking, as well as limited cross-device tracking, mean they’re becoming outdated. However, this is starting to change.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Versium

JUNE 12, 2018

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Redmond, Wash. Ira Snyder joined the Versium team as vice president of engineering. Industry Recognition.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Hubspot

DECEMBER 20, 2017

Unlike hard selling skills, which are relatively easy to teach and measure, soft skills are "fuzzy." Because selling is so people-centric, soft skills are critical. Selling soft skills. Buyers are much more sophisticated than they used to be -- and what worked in 1996 definitely won’t fly in 2016. Growth-minded.

Cross-Selling 101

Cross-Selling Thought Leadership Course Effectiveness 101

Versium

JUNE 12, 2018

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Redmond, Wash. Media Contact. Beth Mayer or Sarah Elson.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

PureB2B

MAY 30, 2022

There were 3,874 martech solutions available in 2016. Finding prospects that meet your ideal customer profile can be a long and trying process. Technographics can nullify this wasted time by ensuring that salespeople spend their time selling rather than finding people to sell to. This is understandable.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

6sense

JANUARY 26, 2016

published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. In the existing model of the B2B lead-to-revenue flow, marketing is responsible for everything up to and including the lead qualification process but nothing after. To wrap up 2015, Forrester Research, Inc.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Contently

MAY 23, 2016

I recently caught up with Rick Hamann, CCO of The Onion, who’s been helping lead The Onion’s sponsored content efforts since he came to the company in 2016. That’s why The Onion is so adamant and passionate about its process. Are you usually selling it as a package? That is precisely how we sell.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Content Marketing Planning 114

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. You can’t always be selling. A photo posted by Dove (@dove) on Oct 26, 2016 at 8:15am PDT.

Social Media 94

Social Media Media Business Social Networks 94

Kapost

JUNE 13, 2016

Making the decision to invest in new technology is a long, arduous process. With some cross-departmental coordination between customer support/success teams, sales, and marketing, you can win the loyalty of your customers, turn them into brand advocates, and unlock a lucrative lead generation and revenue channel. What do you do?

Work Management 48

Work Management Marketing Management Marketing & Strategy Marketing Strategy 48

Valasys

OCTOBER 11, 2019

Furthermore, the purchase intent dwindles significantly when a second decision-maker is involved in the buying process. The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Sales development is a natural place for that.”. Better Close Rate : .

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

SnapApp

MAY 14, 2018

And, according to AE Magazine , 80% of the buying and selling is done in the demo stage. . It uses hard data to seal the deal, and the visuals make it clear that you can quickly enter the dashboard and get to work, which could reduce a buyer’s resistance if they associate social selling with something difficult or complex. .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Versium

JUNE 12, 2018

– January 27, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the LifeData® Predictive Lead Score service. Redmond, Wash. Machine learning is an evolutionary step from traditional “rules-based” predictive models. Media Contact.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Aberdeen

FEBRUARY 27, 2017

Back in 2016, our report Account-Based Marketing Fact and Fiction: What Really Works? To take that level of specificity, which works very well in marketing, and extend it to other business operations, processes, strategies, and, well, “everything,” contradicts the fundamental principle of ABM. Set Realistic Expectations for ABM.

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Convert

FEBRUARY 2, 2022

Although they sell sustainable, wear anywhere, high-quality apparel, it’s still a mission-first company. In fact, they might not even care if you’re offering a discount or selling it at full price. Also, having a reviews page for your best-selling products is the best way to share your product qualities.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Versium

JUNE 12, 2018

REDMOND, WA – March 15, 2016 – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced the Predictive List Builder, an extension of Versium’s predictive marketing suite of services.

Conversion Rate 40

Conversion Rate Lead Ranking Paid Search Agency Automation 40

SnapApp

MAY 14, 2018

And, according to AE Magazine , 80% of the buying and selling is done in the demo stage. It uses hard data to seal the deal, and the visuals make it clear that you can quickly enter the dashboard and get to work, which could reduce a buyer’s resistance if they associate social selling with something difficult or complex.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Sana Commerce

MAY 17, 2023

What is SEO and what does it mean for companies selling B2B? And your buyers use your site for purchases for more than just purchases —they use it throughout every stage of the buying process: 87% of buyers turn to online channels (i.e. Do they have any pain points that your products or the way you sell them can solve?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

6sense

JUNE 29, 2016

Information is similarly the core of our go-to-market strategy – whether providing insights for our customers, tools to help our sales teams sell better, or data to power our applications and processes. Check out the full speaker agenda and register now for B2B ESP 2016 on July 14 at the Four Seasons!

Top of Funnel 63

Top of Funnel B2B B2B Sales CMO 63

Contently

OCTOBER 27, 2016

If he could automate more of the advertising process, he thought, the energy media buyers spent on minutiae like analyzing click-through rates could instead be devoted to the tasks that require a human touch. will be purchased programmatically in 2016. It was a long time coming. He knows better what to do than we do.”

Marketing AI 60

Marketing AI Advertising Agencies Advertisements Advertising 60

Kapost

MAY 23, 2016

If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. Red Hat’s sales productivity team takes a holistic approach to improving sales processes, training, sales technology, and content in its pursuit of greater sales effectiveness.”

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. Who takes the lead?

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. The solutions are offered via the Software as a Service model. Who takes the lead?

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Content Standard

APRIL 25, 2018

” She spoke about how to use stories to communicate strategy, to sell, to inspire, and reach audiences: “We’re not precious about how we tell those stories” as long as you “find a way that’s engaging, inspiring, and memorable.” Antonio Lucio—HP. ” His efforts brought great success.

Work Management 52

Work Management B2B CMO Marketing Management 52

Hubspot

APRIL 21, 2020

We recommend measuring success around your active install rate — this tells you retention rate, or the number of people who install your app and then don't uninstall it — the number of ratings you receive, your average rating in the app marketplace, and if you're selling your app, revenue generated from your app.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This was back in 2016. We were lucky in that the client trusted the process and understood why things had gone wrong on this occasion. Where it started. One campaign. That was it.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This was back in 2016. We were lucky in that the client trusted the process and understood why things had gone wrong on this occasion. Where it started. One campaign. That was it.

Link Building 67

Link Building Case Studies Case Study Campaigns 67