Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. It turns out that advice is dead wrong.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program.

Case Study 52

Case Study Case Studies Studies Marketing Management 52

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. As a content marketer, I’m always looking for new ways to get pages to rank highly for competitive terms.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. Please do grab the entire Infinite Dial study. highlight to tweet).

Statistics 115

Statistics Broadcasting Correlation Amazon 115

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Account-Based Marketing + Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? – Henry Frankenstein.

Case Studies 114

Case Studies Case Study Studies Practices 114

KoMarketing Associates

FEBRUARY 18, 2021

Overall, the number of marketers using video as a tool has steadily increased from 2016. Originally, 61% of marketers said they use video as a marketing tool (2016), which has since risen to 86% (2021). The Growing Investment in Video Content Marketing.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Contently

MARCH 31, 2017

According to a DemandWave study, 29 percent of B2B marketers use personalization, and 49 percent find it effective. Personalization technology typically applies to optimizing the customer journey on a website or in campaigns; content—as the “ atomic unit ” of marketing”—undergirds all of it.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

6sense

OCTOBER 21, 2015

What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly? 6 Takeaways from the 2016 B2B Content Marketing Report . 6 Takeaways from the 2016 B2B Content Marketing Report .

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. As mentioned previously, buyer personas are being slotted in the silos of campaigns, content marketing, and messaging.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Showcase the Problems You Answered.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Brandpoint

MARCH 19, 2019

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report , organizations are increasing their spending on content marketing, with the biggest increase in content creation.

Top of Funnel 104

Top of Funnel Content Marketing Work Management Marketing Management 104

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Content Standard

DECEMBER 23, 2015

To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content stimulated campaigns.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As for you, our reader, are you surprised at the survey results?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Contently

MAY 8, 2017

One of the most frequent questions we get from prospects and clients is: “How can I measure the impact of my content marketing?” ” SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they’re effectively measuring ROI.

ROI 124

ROI Content Marketing Planning Advertising Agencies 124

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

ANNUITAS

OCTOBER 18, 2016

This year Content Marketing Institute and MarketingProfs published their 7 th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. When asked, “Is it clear what an effective or successful content marketing program looks like?” It Takes a Village-.

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

nDash

SEPTEMBER 10, 2021

Using the Ahrefs tool, we compiled a list of our top ten blog posts – some dating back to 2016! 2: 10 Written Content Formats for Effective Content Marketing (2020). Effective content marketing is more than posting blog updates regularly. URL Shortener Alternatives for Content Marketers (2018).

Analysis 52

Analysis Marketing Budget Marketing Analytics Tools Marketing Budget Creation 52

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. State Of Buyer Personas 2016 Survey.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. surprising outcome: their sales increased ! Apparently, plenty of brands.

Paid Search Agency 316

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 316

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Creative structures: In the same way most content marketers produce content, not story, even more fall victim to a scholarly approach to writing.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Influitive

NOVEMBER 28, 2016

B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report.

B2B Marketing 100

B2B Marketing Content Marketing B2B Advertising Benchmark 100

KoMarketing Associates

OCTOBER 1, 2015

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. Factors for Content Marketing Success.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Contently

SEPTEMBER 8, 2017

When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. There’s a closed track with a nice backdrop, a buffed car, some juiced sound effects, and Jon Hamm explaining why this car is the best/fastest/safest option on the market.

Content Marketing 137

Content Marketing Best Practices Paid Search Agency Content 137

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Now it’s 2016. Do you even know what you’re getting yourself into?

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one. Our strategy included: Inbound Marketing to educate and build awareness. PPC to amplify content marketing efforts. x20 growth in leads Q1 2016 to Q1 2017.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85