Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. If you work in content marketing, you’ll want to hear his insights on the industry.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

Content Standard

MAY 6, 2015

Communication has evolved from deep, experience-driven storytelling (as our ancestors did when telling tales of hunts and long, strenuous travels) to today’s world where digital messages and intrusive notifications packaged in the form of text messages, email, social media, and application pings command our attention.

Mobile Advertising 40

Mobile Advertising Content Marketing Storytelling Content 40

Hubspot

APRIL 3, 2015

And what features of these 16 can you repurpose for your marketing efforts? 1) Marketing Should Provide Immediate Value. Have a purpose beyond making money or fundraising… “Sales” (be they in tennis shoes, mechanic man-hours or silent auction donations) should be the effect of your marketing, not its central narrative.

Paid Search Agency 28

Paid Search Agency Ads Storytelling Viral Marketing 28

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Content Standard

MAY 5, 2015

Since that time, we’ve learned about the power of “going viral” and that cat videos are, indeed, the best things ever. The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling. Programmatic/Strategic Delivery. Effective Reporting to Drive Conversions.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Inspiration. Listen: [link]. Need a crash course?

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

JANUARY 23, 2015

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. Even if you gave this presentation a gander when it first came out, it''s worth revisiting -- the data''s fascinating, current, and relevant to marketers in any industry.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. is disrupting both how video is recorded and how new technology brought to market. What Are Spectacles?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Contently

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Martech Advisor

JANUARY 9, 2020

Another 2015 study by Synchrony Financial, which surveyed over 1000 shoppers, revealed that more than half of shoppers say they would pay a higher price for the customer experiences they value most. All retail marketers need a strong and compelling CX strategy, irrespective of the channel and whether it's digital or not.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

ConvertKit

JUNE 19, 2020

Gloria Atanmo is an online educator and content creator in the travel space, starting her career as a blogger through witty, reflective, and informative storytelling. His approach to photography is more about documenting and storytelling as he leads with a clean, modern, and artsy style. Twitter: @csallen. Gloria Atanmo. Roberto Blake.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Marketing Insider Group

MARCH 11, 2015

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. The Storyteller.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Sharpspring

JULY 14, 2017

Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. When surveyed, 75% of marketers said they were increasing their investment in content marketing.

Marketing AI 66

Marketing AI Inbound Marketing Trends Paid Search Agency 66

Contently

MAY 19, 2016

Coca-Cola, a company (and Contently client) often leading the charge in creative and sophisticated marketing, appeared to have followed the UGC playbook here. Despite its popularity, user-generated content can still be an enigma for digital marketers. We just won’t put up with selfish, blatant marketing stunts.”

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Adobe Experience Cloud Blog

JANUARY 29, 2016

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Despite coming from different backgrounds and disciplines, they have created incredible marketing machines around their businesses. The rationale for this program is simple.

Youtube 48

Youtube Advertising Agencies Paid Search Agency Thought Leadership 48

Content Standard

JUNE 24, 2015

We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. For content marketers, here are four key takeaways: 1. Without a doubt, mobile has changed the game for content marketing. Data geeks can find the full report here.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. I recently went through some pretty hefty content planning activities and a shift in approach, so I’ve been consuming a lot of content for content marketers.

Resources 50

Resources Content Marketing Planning Best Practices 50

Hubspot

MARCH 16, 2023

In an article on LinkedIn Marketing , Mmeje says, “I have a simple formula for writing LinkedIn headlines: What you do + Who you do it for.” build genuine friendships and connections with incredible marketers, help others understand the assistance and marketing services I offer — gaining awesome clients along the way,” Julian says.

Linkedin 86

Linkedin Ideal Customer Profiles Banners Profiling 86

Contently

MARCH 2, 2020

As Jonathan Gottschall writes in The Storytelling Animal , human beings are built for stories. We all have storytelling superpowers inside us, but as the pressures of life builds—tests, grades, jobs, mortgages, performance reviews—we lose sight of this instinctual skill. ” a self-deprecating video series in 2015.

Storytelling 213

Storytelling B2B Thought Leadership Paid Search Agency Thought Leadership 213

Contently

MARCH 31, 2021

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. When Juan Cabral, Fallon London’s creative director, and Phil Rumbol, Cadbury’s marketing director, initially showed the ad to Cadbury’s leadership, they were told the ad would never see the light of day. Still unsure?

Storytelling 218

Storytelling Brand Identity Branding Paid Search Agency 218

Hubspot

JUNE 25, 2015

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. And if you're itching to see a TED-style talk in person, you can register for INBOUND 2015 and check out our Bold Talks track. or make it flop.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Webbiquity

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Marketing Insider Group

APRIL 13, 2015

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. It would be storytelling, plain and simple – and that’s the dream, isn’t it?

Storytelling 100

Storytelling Television marketing Viral Marketing Social Media 100

Single Grain

OCTOBER 25, 2019

Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. But we are entering 2020 soon and your content marketing strategies needs to be updated.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Storytelling. “57

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Contently

APRIL 22, 2016

The event would serve as an inspiration for a business that’s now leading a wave of companies fundamentally changing feminine hygiene marketing. HelloFlo’s “Camp Gyno” and “First Moon Party” videos went viral. It’s no wonder NPR named 2015 “The Year of the Period.” ” Bloom said. “I

Storytelling 113

Storytelling Brand Identity Branding Advertising Agencies 113

Content Standard

JUNE 5, 2017

A political controversy followed by a viral campaign to boycott the company. Amid the fallout, one has to wonder: Would stronger brand storytelling enable Uber to move forward from the crises, or perhaps even avoid them? Uber’s storytelling troubles foreshadow long-term problems. How Crises Impact Storytelling.

Storytelling 56

Storytelling Brand Identity Branding PR 56

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next?

Content 40

Content Advertising Agencies CMO Storytelling 40

Content Standard

JANUARY 8, 2016

Imagine: You’re one of the major players in a marketing department of an insurance company with an office overlooking Lower Manhattan. Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. What’s next?

Content 40

Content Advertising Agencies CMO Storytelling 40