NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Write two more ebooks. Social Media.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Hubspot

AUGUST 14, 2017

But after an organizational restructuring at MTV in 2015 , long-form editorial and video content about politics, culture, and social issues helped improve the network's ratings and engagement on web properties. It started with MTV News. So you might think that video creation is the hard part, but that's just the beginning.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector. He had simple marching orders.

Account Based Marketing 49

Account Based Marketing Marketing Attribution ABM Budget Programs 49

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector. He had simple marching orders.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector. He had simple marching orders.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

LeanData

MARCH 30, 2016

But when Adam New-Waterson recently was a guest on the ContentPros Podcast , he explained how a marketing approach of “not selling” has helped LeanData to increase its Annual Recurring Revenue (ARR) by four-fold and establish the company among the leading voices in the emerging Account-Based Marketing sector. He had simple marching orders.

Account Based Marketing 40

Account Based Marketing Marketing Attribution ABM Budget Programs 40

Hubspot

NOVEMBER 10, 2015

We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic. Image Credit: HubSpot's State of Inbound 2015 Report. Are we seeing signs of social media fatigue? A Few Observations.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Hubspot

OCTOBER 27, 2016

That’s where a calendar is particularly useful -- not only to announce the launches themselves, but to drop “teasers” leading up to them. Let’s say you’re launching an annual report, and you want to use social media to push a high number of downloads. Then, shape and schedule your social media presence around those variables.

Social Media 28

Social Media Planning Media Buyer Personas 28

Adobe Experience Cloud Blog

SEPTEMBER 8, 2015

Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels?

Lead Generation 48

Lead Generation Sales Qualified Leads Personalization Lead Scoring 48

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Hubspot

JANUARY 7, 2015

Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales. Blogging more, for example, can increase traffic and leads. 2) Engaging on Social Networks That Aren''t Working. Did you know that the average B2B marketer promotes their content on six social platforms ?

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Content Standard

DECEMBER 5, 2014

Everything has changed, but we still have really aggressive goals for 2015. Enterprises drove technology adoption until these little things called tablets came around, and those trophy-loving, social-network-binging Millennials infiltrated the workforce scene. Lead with Ideas and Innovation. It’s off-putting.

Top of Funnel 40

Top of Funnel Marketing & Strategy Lead Ranking Budget Programs 40

Vidyard

DECEMBER 17, 2020

Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals ( Demand Metric & Vidyard, 2020 ). This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ). Get the Report. Grab Prospects’ Attention.

Statistics 157

Statistics Video Marketing Planning Business 157

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. That number will rise in 2016.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead.

Template 101

Template CMS Development Domain Buyer Personas 101

SnapApp

MARCH 6, 2015

More than 200 qualified leads just five weeks into the program says they made the right choice. Given those requirements, SnapApp was the obvious choice for Popson’s “ Realize Real Results ” program, launched in early 2015. In the first five weeks, the campaign has identified more than 200 qualified leads for the sales process.

Peer-to-peer 83

Peer-to-peer Campaigns Microsite Sales Qualified Leads 83

Content Standard

JUNE 22, 2015

In a March 2015 study by Demand Metric and VisionEdge Marketing, 83 percent of marketing professionals worldwide said the pressure to prove their business contribution had increased in the past 12 months. There has been a lot of talk about the difference between leads and newsletter subscribers. ROI Calculation Data for Context.

ROI 40

ROI Budget Programs Work Management Newsletter 40

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Directive Agency

JUNE 29, 2016

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. AdEspresso Academy.

Paid Content 40

Paid Content Social Media Social Marketing B2B Marketing 40

Vidyard

MARCH 23, 2021

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

BuzzSumo

FEBRUARY 24, 2016

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. Across the board, articles produced by US accounting firms were shared more often than the content produced by the leading law firms.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Hubspot

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Facebook Lead Ad.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

JULY 20, 2016

In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. Placing that content magnet close enough to leads to draw them in, however, remains a completely separate topic. Using Strategy to Catapult Content into Your Lead's World.

Marketing AI 28

Marketing AI Advertising Channels Work Management Marketing Management 28

Hubspot

FEBRUARY 16, 2015

These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. That’s why I don’t start by brainstorming blog post topics or throwing around ideas for possible ebooks or whitepapers. But the trick with content marketing is that it''s a long game.

Content 28

Content Curation Social Media User-Generated Content 28

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Free Download: 2010 Online Marketing Blueprint.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

JANUARY 5, 2016

7 Ways to Promote Your Slideshare Presentation by Maximize Social Business. It is also a social network, a platform for marketing visual content in many different forms, and an essential part of a solid social media strategy. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. 5 STARS.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

LeadSquared

APRIL 14, 2016

Ultimately for a business, where lead generation is important, that should be the objective, especially if you are paying (ads). If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

seo.co

DECEMBER 8, 2020

This eBook is designed to give you an overview of current best practices by retracing the steps the industry has taken over the last several years, while looking ahead to predict the future trends of the industry. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. to reach more people on the most popular social network that people spend the most time on. Which leads me to: Writing well is hugely critical in marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Albacross

SEPTEMBER 25, 2018

As a marketer, it’s your duty to speak to your sales colleagues and understand what type of leads they need you to bring in. You don’t want to be constantly sending the sales team low-quality leads that they can’t convert. Are you sure blog articles will bring us as much leads as PPC campaigns?”. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

As a marketer, it’s your duty to speak to your sales colleagues and understand what type of leads they need you to bring in. You don’t want to be constantly sending the sales team low-quality leads that they can’t convert. Are you sure blog articles will bring us as much leads as PPC campaigns?”. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Hubspot

JULY 8, 2018

billion monthly active users, Facebook is a major player in the world of social networking. Along the side of its Facebook page, Ceros promotes a sample ebook, nanosite, and infographic that visitors can view in their entirety right from Facebook. With more than 2.20 Facebook Pages were specifically engineered for businesses.

Facebook 78

Facebook Best Practices Word of Mouth Paid Search Agency 78

Hubspot

MARCH 12, 2015

While it’s particularly popular on Instagram, posts with the hashtags #TBT or #throwbackthursday can be found on almost any social platform. Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. March 5, 2015. March 6, 2015. March 5, 2015. March 5, 2015.

Paid Search Agency 28

Paid Search Agency Conference Case Studies Opt-out 28