Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind. It’s based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. eMarketer). Pew Research). This is an impressive increase from 2015 when 52% of teens said that they used the platform. eMarketer). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. “When I ask myself how much I read, it is maybe one book a month. But I watch video all the time. Video is a big pa rt of how most people absorb stories.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). Many marketers may hear the word “video” and run for the hills (although new research suggests video is more effective at generating conversions than other types of content, meaning those wary of the investment may want to consider it for the future).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Webbiquity

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. eMarketer ). 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. Nearly half of all the employees conducting research for B2B purchases are millennials. The CMO Survey ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. Expectations matter—a lot.

Studies 74

Studies Content Emarketing Internet Marketing 74

SnapApp

MAY 5, 2016

Content Strategy Essentials: Keyword Research. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

SnapApp

MARCH 15, 2017

Nucleus Research. . eMarketer. . Marketing automation companies increased from 51 total in 2014 to 83 in 2015. Finding the right automation tools requires research. for centralizing customer intelligence (80%) and cross-channel campaign management (82%). Regalix. . Marketing automation drives a 14.5% Marketo. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Optinmonster

OCTOBER 30, 2019

39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. In 2015, social networks earned an estimated $8.3 Sources (aka, “we did the research for you”). 84% of C-Level executives use social media to make purchasing choices. billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). ‘Tis the season of reports in the digital content industry. ” Ouch.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). ‘Tis the season of reports in the digital content industry. ” Ouch.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Content Standard

AUGUST 19, 2015

For example, product brochures are the content type marketers turn to most for lead generation—even as only nine percent of the same marketers say brochures deliver great leads, eMarketer reports. Slide presentations were the second-most popular content type, even though only 15 percent said they delivered great leads.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

Social Media 40

Social Media Buy Media Emarketing 40

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) in 2015, to £3.39 We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion ($2.69 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Hubspot

MARCH 21, 2017

More than half of consumers feel ads are insulting to their intelligence, according to research by HubSpot and AdBlock Plus. In 2015 alone, eMarketer found that display ads cost companies $4.6 Consider the pitiful state of online ads. Another 63% feel most of these ads don’t look professional. billion in invalid traffic.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 74

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. That’s why he developed a new model for understanding buyers , one adopted by the likes of HP with great success.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

DECEMBER 9, 2014

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. AdAge reported that the new service would boost Amazon’s ad revenue, “which eMarketer estimates will be more than $1 billion this year, up 40 percent from 2013.”

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! 4) 67% of consumers researched online prior to purchase during the holiday season. Source: eMarketer, May 2011) Tweet This! 7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. billion in 2015.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Content Standard

JANUARY 22, 2016

To this point, artificial intelligence and its related research is a luxury reserved for brands with deep pockets and a reputation as innovative. Last year, eMarketer predicted that 55 percent of all digital ad dollars spent in 2015 would be driven by programmatic spending. Developing a Use Case for AI.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5 Research then select which mobile approach to implement first. These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 60 million U.S.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. Regardless of the validity of the accusations, according to Pew Research , as much as 62 percent of U.S. increase from 2015. The numbers get more impressive.

Social Media 49

Social Media Trends Media Broadcasting 49

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. This projected growth will have smart phone owners accounting for 23%of the mobile user population in 2011; by 2015, they will represent 43%. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. smartphone users reached 60.2

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. Trend 1: An omni-channel strategy is a true competitive advantage.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 Moreover, Shareablee found that consumer actions for US brand pages on Instagram more than doubled year over year in Q1 2015. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

JANUARY 17, 2017

According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. Apps like Medium have become new discovery platforms for content.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 Moreover, Shareablee found that consumer actions for US brand pages on Instagram more than doubled year over year in Q1 2015. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

DECEMBER 17, 2020

This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ). When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now ( Smart Insights, 2020 ). of internet users ( eMarketer, 2019 ). There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Webbiquity

DECEMBER 1, 2015

Here are five key takeaways from the research below. Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. billion on social marketing in 2015. eMarketer ). eMarketer ). eMarketer ). Say it with images.

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

AUGUST 20, 2019

Emarketer ). 54% of social browsers use social media to research products. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Pew Research Center ). Pew Research Center ). Pew Research Center ). eMarketer ). billion users worldwide. To break it down, 90.4%

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. According to the Pew Research Center , 73% of the adults in the U.S. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Crimson Marketing

JUNE 17, 2015

Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” Source: eMarketer. How efficient is your B2B content marketing strategy?

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Marketing Insider Group

JUNE 8, 2015

The list spans across everything from non-profit associations, to media companies, to startup founder blogs, to technology companies, to research organizations and of course, to content marketing consultants. eMarketer (@ eMarketer ) is a great marketer resource for stats. This is a blog to subscribe to.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100