Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Turn Ads 360 Degrees.

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Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

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Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. Christine recently published a mobile marketig white paper which we asked her to summarize below. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This is up from 35% in 2011.

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Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

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SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

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Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion) in 2015, to £3.39 billion ($2.69

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Buy B2B Enterprise Management B2B Thought Leadership 56

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. 39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads. Social Selling vs. Social Media Marketing. billion from advertising.

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Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

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Media Mobile Advertising Emarketing Facebook 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. Luckily, you have us.

Media 60

Media Mobile Advertising Emarketing Facebook 60

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. The launch of Facebook Live has been a springboard for the use of video in marketing. Brand new to the video market is Twitter. The numbers get more impressive.

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Social Media Trends Media Broadcasting 49

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This!

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Paid Content Google Emarketing Paid Search Agency 28

Content Standard

JANUARY 22, 2016

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present. To this point, artificial intelligence and its related research is a luxury reserved for brands with deep pockets and a reputation as innovative. Developing a Use Case for AI.

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QuanticMind

NOVEMBER 16, 2016

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. In other cases, you inherit them.

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Hubspot

JANUARY 17, 2017

Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone  --  like The Little Prince  -- in the middle of a small planet. This fundamental principle of content marketing has been a key part of HubSpot’s marketing playbook.

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Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

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Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. In August, I started this series of 6 content marketing trends affecting your success in 2016. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Mobile Video Statistics 2.8 Video Content Marketing Statistics 2.11 Video Marketing Statistics.

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Statistics Video Marketing Planning Business 157

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Emarketer ). Emarketer ).

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Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Mobile Video Statistics 2.8 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1

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Stats Video Marketing Enterprise Management Planning 65

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

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Youtube Statistics B2B Marketing B2B 64

Valasys

JULY 2, 2019

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. These include an optimized site for mobile users, strategies towards optimizing User Experience (UX), & social media marketing.

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Marketing AI SEO Lead Ranking B2B 69

Marketing Insider Group

JUNE 8, 2015

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. If you pick one resource, this is the one.

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Content Marketing Paid Search Agency Planning Emarketing 100

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion in total mobile ad revenue. billion, as per a report published by eMarketer. percent of brands use Instagram as a marketing tool. percent, as forecasted by eMarketer. percent, as forecasted by eMarketer. Use Hashtag Research to Increase Your Reach.

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eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Webbiquity

JULY 28, 2015

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. You’ll find more insights in these 14 dazzling digital marketing facts and statistics. Image credit: AdWeek.

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Content Standard

NOVEMBER 7, 2016

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul.

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ROI Email Marketing Trends Mobile Marketing 100

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

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Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

JUNE 9, 2016

There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. times per week on Instagram in 2015? Image Credit: Pew Research Center. Image Credit: eMarketer.

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Stats Marketing & Strategy Emarketing Social Networks 28

Outbrain

DECEMBER 30, 2019

But how can you make it king of your marketing strategy? Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Mobile Users Tune in Longer.

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Webbiquity

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

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Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Paid Content Social Media Social Marketing Statistics 100

QuanticMind

NOVEMBER 28, 2016

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. See the first chapter of our series on the future of digital marketing and stay tuned for the next chapter, coming soon. Assessing the Challenges. over the previous year.

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Content Standard

JANUARY 21, 2016

For effective email marketing tips, brand marketers can look toward an unlikely resource: the presidential candidates. But emails that seem too personal can slip into creepy territory, a conundrum that can similarly stymy content marketing experts. Don’t Discount Email. ” NPR reported. ” NPR reported.

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