Contently

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.).

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

Storytelling 77

Storytelling Brand Identity Branding Ethics 77

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! Not only is video trendy and inspiring (who doesn’t dream of releasing the next Virgin Airlines safety video ?), Collect some feedback Many marketers release videos with a lot of uncertainty.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Spiralytics

MARCH 13, 2024

She shares her glamorous lifestyle and engaging personality through her YouTube videos. Much like her brother, her YouTube channel features dance videos, challenges, travel, and lifestyle content. Her authenticity and creativity jump out in every video she creates, evoking laughter and joy from her audience.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Vidyard

OCTOBER 13, 2014

” (Click to Tweet) Tim Washer presents Humanizing Your Brand with Humour and Storytelling “If you can make someone laugh in a business context it’s the most intimate connection you can have.” Make videos that may feel risky. Produce great video content.” Tell a worthwhile story.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

SnapApp

SEPTEMBER 16, 2014

He showed a powerful example of empowering an audience through content with a video about Cain’s arcade. Check out the video clip below and see for yourself! Great content is equivalent to storytelling. One of the most memorable quotes from the conference came from Shane Snow in his session on storytelling.

Storytelling 48

Storytelling Content Marketing Planning Content 48

Top Rank Marketing

NOVEMBER 27, 2023

.” — @RyanBares Click To Tweet AI Insight #3 — Jen Holtvluwer Jen Holtvluwer Digital Enterprise Sales Microsoft @JenHoltvluwer Customers will always be your best influencers to leverage in storytelling efforts. Jen Holtvluwer “Customers will always be your best influencers to leverage in storytelling efforts.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Vatora has supported various parts of Salesforce’s business since joining in 2014.

Business 98

Business Peer-to-peer Storytelling Communities 98

DivvyHQ

DECEMBER 2, 2016

Welcome back to another edition of My Favorite Content Marketing Video , the series that gives you a glimpse into what the top content nerds in our industry are loving and learning from. This week’s video comes to us from Michele Linn , VP of Content at the Content Marketing Institute. Jay Baer’s Favorite Content Marketing Video.

Video Marketing 40

Video Marketing Content Marketing Cable Content 40

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Contently

JUNE 5, 2017

In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Its suite of tools give storytellers the data and technology they need to tell important stories. What separates “Searching for Syria” from other types of service content is the depth of the storytelling.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Content Standard

DECEMBER 23, 2014

Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Moreover, brands claim that online video marketing is effective. Smart video storytelling earns eyeballs.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. We’ve started doing this ourselves with a new video series called “Contently In Action.” Should’ve been, really.

Press 210

Press Product Case Study Case Studies 210

Hubspot

MAY 29, 2020

Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. In 2014, the ALS ice bucket challenge went viral.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. TopRank Blog. Seth’s Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. million videos uploads on Facebook.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. I have already published some of my favorite slideshares and best videos from brands as examples. I have already published some of my favorite slideshares and best videos from brands as examples.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Especially in the video world. Mainly because the use of video is proving to be more and more crucial to marketing success. Win-win, I’d say!

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. What do they talk about: Content marketing, interactive content, design & storytelling. Video Marketing. TopRank Blog. Seth’s Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Max Wessel (SAP). Max Wessel holds dual responsibility at SAP.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content Standard

AUGUST 12, 2015

As video marketing’s popularity soars and as brands expand globally, creating localized, engaging videos that maintain a brand’s global story presents unique challenges. The majority of views on YouTube come from outside the US—in fact, 70 percent of video traffic comes from global viewers.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Brian Fanzo. Jessica Northey. JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Marketing Insider Group

OCTOBER 21, 2015

This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. 2012 to 2014 really built industry momentum. The content marketing software and services industry pulled in an estimated $26.47B in revenue in 2014 , with an overall growth of 13.3% last year.”.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

JULY 11, 2017

Honesty and self-awareness are two crucial but undervalued aspects of storytelling. In a 2014 study, researchers Jonah Berger and Zoey Chen analyzed more than 200 articles to see how controversy impacted engagement levels. All of them chose to stay and discuss their differences. Ignite a debate.

Youtube 166

Youtube Sample Trigger Marketing Storytelling 166

Content Standard

FEBRUARY 19, 2015

While it may seem like a lifetime ago, think back to the summer of 2014. Attraction: When you think about all the mundane posts populating your news feeds, it’s easy to understand why a video of your friend dumping a bucket of ice on his head grabs your attention. Oh sweet summer, where art thou now?

Storytelling 40

Storytelling Urgency Marketing Barriers User-Generated Content 40

Marketing Insider Group

JUNE 18, 2015

The result is “ Lincoln Now ,” a comprehensive storytelling platform designed to celebrate individuality. In 2014, Land Rover embarked on a unique branded content project – an interactive digital book, “ The Vanishing Game ,” written by British author, William Boyd. Andrew Fick , Group Marketing Manager, Lincoln.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

Contently

MAY 3, 2017

Many—some with controversial content, some without—have taken major hits to their revenue as advertisers pull out and YouTube’s algorithm demonetizes videos with little explanation. But as anyone from Contently will tell you, storytelling is on the rise. The only difference seems to be how we’re telling the stories.

Storytelling 100

Storytelling Youtube Advertising Agencies Mobile Advertising 100

Content Standard

DECEMBER 6, 2017

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. In testing this idea with short, emotionally engaging videos, researcher Paul J. Moreover, those feelings carried over into action.

Positioning 74

Positioning Brand Identity Branding Paid Search Agency 74

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hinge Marketing

AUGUST 12, 2014

As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers. If you follow this blog, you’ve likely already learned a bit about basic costs of producing video for the web , and about the costs vs. benefits of video marketing.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Marketing Insider Group

OCTOBER 12, 2015

I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. But these trends did not become main stream in 2013, or even 2014. In 2014 , my marketing predictions were all about content, data and culture. I don’t think ads are evil.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100