Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. And now, the stats! billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts. eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. 10 Stats About Social Media Demographics. Pew Research ). 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. As we’re data nerds here at Brandwatch we fall firmly in the second camp.

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. 1: Welcome to Marketing Stats Summer! #2:

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

OCTOBER 16, 2014

I’ve included three themes I found the most interesting along with several stats that were mentioned throughout the show I believe are worth noting. Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. So what were the key takeaways? That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Marketing Insider Group

MAY 8, 2012

We know that mobile advertising is hot and I have already provided 4 steps to mobile marketing success. This one goes a little further and provides 18 facts and stats on the state of the mobile market: 4 billion mobile phones in use worldwide. One half of all local searches are performed on mobile devices.

Mobile Marketing 100

Mobile Marketing Stats Mobile Advertising SMS 100

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 60% of Google’s searches come from mobile devices. Source: Pew Research Center.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Advertising Statistics. Don’t believe us?

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). Internet advertising spend has grown steadily, but as Meeker’s chart demonstrates, that growth has stagnated over the past three years.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Marketing Insider Group

JANUARY 19, 2015

Social, Digital & Mobile Around The World (January 2014) from We Are Social Singapore - 1 Million+ Views. This Slideshare provides amazing stats on the state of the digital, social and mobile web from around the world. YouTube Rewind – Turn Down For 2014. Google’s Year In Search – 2014.

Video Marketing 100

Video Marketing Best Practices Mobile Advertising Mobile Marketing 100

Biznology

FEBRUARY 27, 2014

The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. The Search Monitor was curious how apparel advertisers were adjusting their search engine ads for the Olympics. We were also curious which advertiser would be running the most ads.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Marketing Insider Group

NOVEMBER 19, 2014

.” After 2013’s word of the year selfie , the 2014 word of the year is vape. Native advertising. If you know that marketing is more than just promotion and advertising. I used some stats and research and graphs to show that content marketing is all the marketing that’s left. Storytelling. Consumable.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

The shift from interrupt advertising to original brand storytelling requires new organizational structures for marketing teams. If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. 50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? Advertisers Should Act More Like Newsrooms – Baba Shetty and Jerry Wind, HBR.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Mobile devices continue to be the most popular environment for reading emails. In 2020, 39.9%

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Webbiquity

FEBRUARY 9, 2016

But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. According to a 2014 study, 44% of consumers expect to hear back from a brand on Facebook. With our report, you can: Get an overview of stats for multiple Pages.

Paid Content 94

Paid Content Facebook Features Peer-to-peer 94

Hubspot

MAY 29, 2015

For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile. Overall Internet Usage Growth Is Slowing, But Mobile Video is Accelerating. Mobile Usage Has Outpaced Desktop. People now spend 2.8

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. You don’t have access to the same advertising resources as say “British Airways.”. Technology used to access internet – web, mobile etc.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 10 Tweetable Takeaways. 5) Millennials watch 34% of their TV time online.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 12, 2013

Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created ( Tweet This Stat ). Out of the millions of websites we''ve analyzed through MarketingGrader , 72% received a failing grade of 59 or below ( Tweet This Stat ). 3) Most websites are still ignoring mobile.

Paid Content 28

Paid Content Marketing Websites Thought Leadership Stats 28

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Worldwide digital ad spending topped $140 billion in 2014. The Wonder of Tech ).

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Social Networks Stats CTR Network Marketing 100

Webbiquity

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 14 Digital Marketing Stats and Facts. spending on online display advertising will reach $23.6

Paid Content 100

Paid Content Stats Marketing Budget Creation Paid Search Agency 100

Hubspot

OCTOBER 9, 2015

1) Native Advertising. Not to mention, spending on native advertising is expected to grow to $21 billion in 2018, rising from just $4.7 More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. billion in 2013. 2) Social Sharing.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. 46% of millennials rely on social media when making purchase online.

Social Media 111

Social Media Paid Content Media Business 111

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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Paid Content Social Media Stats Social Marketing 100