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Multichannel Marketing: How zombies invaded a B2B campaign

markempa

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Get free access to 15 sessions from Email Summit 2014. You might also like.

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What is the Number One Strategy for Effective B2B Lead Generation?

KEO Marketing

When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year. Retailing Today, 2014).

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Do Pop-up Ads Actually Work?

SmartBug Media

Pop-up ads are often employed by websites for lead generation by pushing ad content to the forefront of a visitor’s attention. With billions of pop-ups generated every year, the question remains: Do pop-up ads really work? Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads.

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6 Reasons The Best B2B Marketers Use Quizzes

SnapApp

Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. And data backup and disaster recovery company Unitrends developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. and one to a representative sample in Australia.

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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

The concept that emerged way back in 2014 has proven true year in and year out. Even for someone with few connections or followers, you can generate more organic reach than on any other social media platform. And that’s why generating results with content marketing seems so tough. But instead we have to deal with content shock.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response? But recent data from the 2014 Email Open Rates Report shows something slightly surprising. And the list goes on. But all of these suggestions are common sense. Let''s dive in.