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B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. The concept that emerged way back in 2014 has proven true year in and year out. No matter what you call it, your content has to be worthy of engagement, clicks, social shares, and organic search traffic. Call it 10x content.

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Why People Are Ignoring Your Emails [New Ebook]

Hubspot

If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response? But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. Click here for the full ebook.

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How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

A crucial segment of Instagram is user-generated content. User-generated content has big benefits, mainly because it’s authentic, and the people who are creating it are generally loyal to your brand. This metric rates each post with a score based on how many followers and degrees of engagement a post has received.

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How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

A crucial segment of Instagram is user-generated content. User-generated content has big benefits, mainly because it’s authentic, and the people who are creating it are generally loyal to your brand. This metric rates each post with a score based on how many followers and degrees of engagement a post has received.

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

In other words, people weren't reading my post, or even clicking into it. While you might think that more page views is a good thing, consider this scenario: What if someone were to visit your website ten times because they were clicking all over the place trying to find what they were looking for, couldn't, and left in frustration?

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). About 50% of clicks on mobile ads are accidental. 54% of users don’t click banner ads because they don’t trust them.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

To download the full guide, click here. According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads.