Remove 2013 Remove Mobile Marketing Remove Process Remove Verticals
article thumbnail

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

B2B marketers struggle with common challenges. A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy.

article thumbnail

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Instant Articles hosts content within Facebook’s walls, allowing articles to load within milliseconds on mobile phones. Google AMP was built for the mobile web and loads pages almost instantly. Towards a SaaS model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Marketing Trends Not to Miss in 2020

Magisto

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84
article thumbnail

2013's Top Content: 10 Brands That Totally Nailed It

Hubspot

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge. 1) Dumb Ways to Die.

article thumbnail

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script | B2B

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. Overall, most marketers expect their budgets to grow by 8.7%

CMO 65
article thumbnail

Why Publishers Are a Huge Threat to Ad Agencies

Contently

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA

article thumbnail

Getting Started with Facebook Mobile App Install Ads

LeadSquared

Mobile a pp install ads are one of most important new ad products from Facebook.” Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. billion and Mobile ad revenue out of that was a whopping 30%.