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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Ready to dive into a perspective you won’t find anywhere else?

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Why Are Businesses Using Email Marketing Automation?

Valasys

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Another example is a welcome email.

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Why Investors Need to Use Social Media

Convince & Convert

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Firstly and most obviously, LinkedIn is fantastic at building relevant networks of people and businesses.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. However, when used correctly, sitelinks can make for better ads, both for advertisers and users.

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12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. “Partnering the underlying content itself with a specific goal is key,” she says. Actually, yes.

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Key Marketing Lessons from the MarketingExperiments Copywriting Contest

Convince & Convert

relative decrease at 99% level of confidence), while it did not validate when compared to treatment 3 (6.7% The opening statement of the control may have provided more relevance to customers and provided continuity from previous customer touchpoints. Get more content like this , plus the very BEST marketing education, totally free.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

It can be hard to see the value of your Tweet or post getting shared compared to clicks on an ad. For example: Newsletter sign-ups. We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks.