Brandwatch Marketing

OCTOBER 25, 2023

As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. billion worldwide on advertising in 2013 alone. Tactics for measuring brand awareness 1. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales. That’s rare.”

Brand Identity 88

Brand Identity Branding Advertising Benchmark Eye-Tracking 88

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. 2013 - The Year for Sales Enablement? The demand for better Sales Enablement has increased dramatically over the past three years.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Why CMOs Need Predictive. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study].

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Marketing Insider Group

MARCH 9, 2020

Next, jot down what that investment has produced, such as: Sales. Let’s say that during your audit, you discover a post you wrote back in 2013. A 2013 company blog post on retro-style office flooring can become a guest post on a DIY renovation blog with a few tweaks for the vintage home restoration market. Engagement.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

LEADership

JULY 7, 2015

The process allows people to put their ideas forward in a safe environment. As Peter Doucette, VP of Sales and Marketing at The Boston Globe said, “ We needed to think of value proposition as the center of everything we do.” Those 3 questions capture the core of an effective marketing process. That is exactly what they did. .

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Buzz Marketing for Technology

MAY 28, 2014

Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. Why CMOs Need Predictive. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Why should you follow her? Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

JANUARY 5, 2021

Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. 2013 Jake Wade Award. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Program Manager @flipgrid. Managing Partner @bread_butterVC.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Not all customers have the same level of intent when they enter your business sales funnel. The company also intended to increase subscriptions and revenue from e-commerce.

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

ViewPoint

JUNE 6, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Buzz Marketing for Technology

MAY 15, 2013

A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. More Traffic? Or More Conversions?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Nearly half of buyers believe they are better informed than sales reps: 49.5% In 2013, about 60% of questions asked via Facebook received a response from the brand . ” – Jennifer Rooney, CMO Network editor at Forbes . people .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Content Standard

DECEMBER 9, 2015

Many of them fall short of their marketing tactics, which preach trust but don’t live it. Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. Being Part of the Process. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Many of them fall short of their marketing tactics, which preach trust but don’t live it. Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. Being Part of the Process. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

The ROI Guy

JANUARY 18, 2013

According to a recent study by IDC’s Sales Advisory, the majority of sales reps are not able to effectively engage with today’s more empowered, skeptical and frugal buyer. The Good News: It’s not just the vendors that are frustrated by a lengthening decision process. This is a good news / bad news story from IDC.

Peer-to-peer 40

Peer-to-peer ROI Sales Cycle Marketing Proposals 40

Buzz Marketing for Technology

OCTOBER 25, 2013

It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like. e-commerce sales are expected to. e-commerce sales are expected to.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Customer Experience Matrix

NOVEMBER 9, 2015

Radius also recently announced a very nice free offering, the CMO Insights Report. Infer upped the ante on November 5 with its Prospect Management Platform. I've written about this sort of thing many times, as recently as this July and as far back as 2013.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

SugarCRM

MARCH 15, 2013

FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Atlanta, GA. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Exo B2B

APRIL 11, 2019

She also wrote the books Global Content Marketing and Effective Sales Enablement. In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Allocadia

APRIL 15, 2019

And that direction is about the rise of the marketing operations (MOps) function and how marketing is now being managed like a business (marketing performance management or MPM). Since 2013, we have updated the white paper as the marketing operations function continues to evolve. What we do have is direction. Stage 1: Reactive.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs. What can I do about this? Reason 2: Tech debt.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Funnelholic

NOVEMBER 4, 2015

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post. Expansion in action.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Vision Edge Marketing

FEBRUARY 25, 2014

The findings in the 2013 Influencer Marketing Survey support this perspective, “influencer marketing is seen as a customer acquisition and lead generation practice not a brand exercise.” Pipeline: deals and wins, influencer contributed lead and acquisition cost, sales cycle impact, and influencer lift.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Contently

AUGUST 29, 2016

Content serves as a powerful tool for sales teams, a driver for recruiting efforts, a boon for investor relations, and a cost-saver for customer service. Chase’s ambitious News and Stories content center is championed by Chief Brand Officer Susan Canavari, and its editorial board is chaired by CMO Kristin Lemkau.

Ad Building 113

Ad Building Paid Search Agency Thought Leadership Content 113

The ROI Guy

MARCH 11, 2014

Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide.

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Hubspot

JUNE 5, 2013

1) Amazon Ad Sales Surging. If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. So sit back, sip your coffee, and catch up on the news. The previous estimate was for Microsoft to do $1.84

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Exo B2B

OCTOBER 16, 2020

She is also an instructor for the Digital Marketing Certificate Program at the Telfer School of Management at the University of Ottawa. Pam Didner – LinkedIn : [link] WebSite/blog: [link] She is a B2B digital marketing specialist, speaker and passionate author who loves to align sales and marketing.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Terminus

DECEMBER 4, 2019

The CMOs, CROs, and CEOs of leading companies are putting more data to work as they assess opportunities, identify the right accounts, and align sales and marketing resources appropriately. Not just at the top of the funnel, but throughout the customer journey at an account level.

B2B Marketing 40

B2B Marketing Lead Scoring Lead Ranking Leads 40

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Managing identity in the cloud was simply not seen as a business necessity back then – so not many companies were willing to take the leap.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Tweetable Moments. Building a Social Team.

Television marketing 138

Television marketing Skype Social Media Public Relations 138