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What is Good Engagement Rate?

Oktopost

In Matt’s opinion, media literacy means taking what you need from articles, blogs, and websites and applying it to your marketing strategy instead of being swayed by what is sensational right now. He has authored: Internet Marketing an Hour a Day (Wiley/Sybex) 2011. Keep binging Radically Transparent ! Wired to be Wowed, 2014.

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When to Get on (and When to Get off) the Social Media Train

ClearVoice

As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Consumers want things like discounts and reviews,” the report states , “while brands want to use social media to provide information about new products and get opinions about products and services.”.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.

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3 Critical Considerations Before Tackling Facebook’s New Contest Option

Convince & Convert

To be transparent, my firm offers Facebook contest applications , but I made a promise to Jay Baer that this post will be based on facts and not opinions, so let’s look at this new content landscape factually, with an emphasis on 3 critical considerations. Will you be using Timeline apps? About the Emeric Ernoult: Follow @eernoult.

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CFOs are Large and in Charge of Buying Process in 2012

The ROI Guy

The financial relief most expected in 2011 never came, as the European debt crisis and US credit rating downgrade renewed pessimism, and may even be driving us to another recession. The study reflects the opinions and activities of 570 U.S. corporate executives.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Thought Leadership As my client mentioned above, “blogs are just places where people can hear themselves talk about how smart they are…” Well, in my opinion, that’s only partially true.

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5 Focus Group Questions to Feed Your Content Marketing

Hubspot

One customer's opinion is usually representative of many more, and folks on your blog will love seeing that you're considering a functionality they've been hoping for. style content will come across as beneficially forward-thinking and transparent. Free Ebook: Better Business Blogging in 2011. For everyone else, your "what if?"