Adobe Experience Cloud Blog

NOVEMBER 16, 2017

It’s common for the users to scan several short-form content pieces before an objective opinion can be formed. It provides a comprehensive overview of the topic including contrasting opinions, step-by-step action plans, and detailed instructions. Customers are inundated with short content. Long form content is different.

Planning 268

Planning Content Work Management Paid Search Agency 268

markempa

AUGUST 6, 2010

This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey. As a thank you, all participants will receive an offer for a complimentary copy of the Executive Summary of the 2011 B2B Marketing Benchmark Report.

B2B Marketing 120

B2B Marketing Advertising Benchmark B2B Lead Scoring 120

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Zoominfo

OCTOBER 31, 2018

In short, an influencer’s community trusts their opinions and advice. In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. Through years of self-branding, influencers are some of the best and brightest professionals in their respective fields. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

ViewPoint

MARCH 26, 2013

These are not opinions, but stone-cold, hard facts that are beyond repute. Ten Universal Principles, A Brief Philosophy of Life Issues, Ignatius Press,San Francisco,CA, 2011, page 9. Those with the most data will win. Those with the most marketing toys win.”. A little leadership also helps. i Spitzer, Robert J.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Digital Marketing World Forum

JANUARY 8, 2020

I started out with SEO and SEM, and was given a choice to learn more of the other aspects of digital marketing when I started working full-time in 2011. What, in your opinion, is the most exciting new technology for marketers? Looking back, it has been 11 years since my first interaction with digital marketing.

Planning 62

Planning SEM Advertising Agencies Paid Search Agency 62

KoMarketing Associates

FEBRUARY 21, 2012

Year : 2011. This one has kind of a fun visual and is (in my opinion) very easy to digest. Year : 2011. Year : 2011. What Is Search Engine Optimization / SEO. Views : 70,000+. Length : 3 Minutes. By : Lee LeFever with CommonCraft & Search Engine Land. Factors that Matter to Search Engines. Year : 2010. Views : 900+.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Steve and I share insights and opinions on how B2B marketers can develop, source, and leverage content to generate and nurture leads more effectively. . * You can access the podcast here.

Lead Generation 100

Lead Generation Generation Leads Lead 100

B2B Marketing Traction

DECEMBER 7, 2012

An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011. I still think there is hope – in my opinion QR codes have some use and will be used more and more in marketing. In researching this blog post, I came across some interesting information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

The Effective Marketer

NOVEMBER 6, 2009

In recent emails they have started using this as proof that “(…) the market should take note that the defense on which Gartner prevailed was its argument that its reports contain ‘pure opinions,’ namely, opinions which are not based on objective facts&#. No hard facts. They said it themselves!

Gartner 100

Gartner Planning Work Management Marketing Management 100

ClearVoice

JANUARY 26, 2021

As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Consumers want things like discounts and reviews,” the report states , “while brands want to use social media to provide information about new products and get opinions about products and services.”.

Social Media 116

Social Media Paid Content Training Media 116

Contently

FEBRUARY 6, 2019

Dr. Zak’s goal is to separate opinion from objectivity. In my opinion, the best Super Bowl ad of my lifetime is “ The Force ,” Volkswagen’s spot from 2011. For a brand spending $5.25 million just on airtime, that has huge implications. “I don’t really care that you like an ad.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Exo B2B

OCTOBER 10, 2023

As I wrote in my previous post, the vast majority, if not all, of the comments, speeches, opinions, etc. From 150 in 2011, the number of sites and applications dedicated to marketing and content marketing has risen to 11,038 in 2023. Even stranger was the keynote address by Andrew Davis. Note that name. We were served.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

The Point

SEPTEMBER 9, 2014

What’s more surprising is that this outdated philosophy continues to merit serious discussion amongst B2B marketers and opinion-makers. In fairness to my VP friend, he won’t be the last to ask the question (or its close cousin, “How many touches does it take to make a sale?”) Today’s reality is a different world entirely.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something.

Social Media 28

Social Media Social Marketing Tips Media 28

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

ANNUITAS

JANUARY 10, 2011

Happy 2011! As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? In your opinion, why is that? We are excited to kick off the New Year by interviewing Steve Gershik, CEO of 28Marketing.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. Nowadays, live streaming platforms abound. But once upon a time, there was only one, and that was Twitch.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. If you're not on one, don't sweat it- This just means your competition is losing a trick.

SEO 28

SEO Correlation Domain Keywords 28

Webbiquity

MAY 17, 2016

A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

Planning 145

Planning Research Tools Best Practices 145

Exo B2B

OCTOBER 10, 2023

Comme je l’ai écrit dans mon précédent billet, la grande majorité, sinon, l’entièreté des commentaires, interventions, opinions, etc. De 150 en 2011, le nombre de sites et applications dédiées au marketing et au marketing de contenu est passé en 2023 à 11 038. Nous avons été servis. C’est plus de 10 fois plus en 12 ans!!!

Gartner 52

Gartner B2B Ideal Customer Profiles B2B Marketing 52

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. There’s much more, so check out The New Rules of Selling Consulting Services in 2011.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Circle Studio

JANUARY 10, 2020

Back in 2011, when Scott Brinker, editor of ChiefMarTec.com, began tracking the growth of MarTech with his Marketing Technology Landscape Supergraphic , there were only around 150 solutions on the market. Thought leadership is about having an ownable and unique perspective —backed by both conviction and authority.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Writing on the Web

APRIL 18, 2011

So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Share their opinion or experience. And then publish a lot of content in many different forms. But if you’re a busy professional, unless you have staff, you don’t have time for everything. They may not be ready to pick up the phone yet.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Vision Edge Marketing

JANUARY 27, 2014

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters.

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). All of these differing opinions have left us asking the question: What do voice assistants mean for email marketers? In my opinion, no. Google Assistant was released two years ago.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

ViewPoint

OCTOBER 23, 2012

As 2011 meandered to an uneventful close, with no sign of a significant upturn in global economic conditions, we reflected on a year of flat-line results, during which 54% of frontline sales professionals missed quota. You can also catch his popular, award-winning blog here — The JF Blogit.

Bandwidth 120

Bandwidth Consulting B2B Sales Opinions 120

Biznology

MARCH 20, 2018

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Micro-Influencer Marketing is the new Influencer Marketing.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

AUGUST 20, 2013

Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online. billion in 2011 to 6.3 Sixty-six percent will look up a store if the see a friend check-in. 29% find love through Facebook while 33% are dumped via wall posts or text messages. billion 2050.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

B2B Marketing Directions

JUNE 25, 2023

The diversity of opinion among scientists about the reliability of intuition can be seen in the views of two highly-regarded psychologists - Daniel Kahneman and Gerd Gigerenzer. In his 2011 best-selling book, Thinking, Fast and Slow , Kahneman proposed that the cognitive processes people use can be thought of as two "systems."

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

Hubspot

OCTOBER 19, 2018

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. Thought leaders of the community -- opinions are held in high regard. Today, that number has exploded to nearly 7,000 companies. By now, digital marketing doesn’t need to be categorized.

Terms and Conditions 66

Terms and Conditions Word of Mouth Psychographics Communities 66

Marketing Insider Group

OCTOBER 5, 2010

In my opinion, this is the main challenge with marketing today. Augmented Reality For B2B Marketing in 2011?" In all those positions, I had to show and be accountable to end-to-end results. However, for many marketers, the career path has been different. Most marketers have a “campaign&# point of view.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Customer Experience Matrix

MAY 15, 2011

At the recent Digiday:Target conference (Park Central Hotel, NYC, May 4 2011) a moderator posed the question “Which is better: More Data, Consistent Data or Data Expertise”. Not surprisingly there was a wide variety of opinions both from the panel as well as from many attendees I talked to later in the day.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. As Snapchat is growing, perhaps it would be interesting to have a closer look at this network, which, in our opinion, isn’t done surprising us. However, these points, in our opinion, already have solutions: Do you want to keep your shared content and distribute it on other networks?

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. Last year, in 2011, only 7% said that. Photo credit: s_falkow. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Content Standard

AUGUST 31, 2017

This has also made sharing reviews and opinions on brands more prevalent and much more difficult for marketers to keep tabs on. These two forces—our tendency to seek peers’ opinions and our bargain hunting—can appear to work in opposition to brand loyalty. The Coke product has not changed in decades.

Loyalty 56

Loyalty Brand Identity Branding Peer-to-peer 56