No US companies among the 30 most transparent


My recent blog on “ Why Transparency is Essential For Building Corporate Brand Trust ” generated lots of interest, but also begged a key question – what are the most transparent multinationals in the world, and where do US companies stand in these rankings?

Will Internet Transparency Devalue Craftsmanship?

Marketing Craftmanship

Increasingly, online search and social media transparency will enable us to understand, manipulate, second-guess and validate the counsel of every professional discipline. With this level of virtual transparency, what’s the motivation for any knowledge worker to excel in their profession? My guess is that true craftsmen in any profession will leverage online transparency to enhance their skills, rather than to use it as an excuse to join the status quo.

Attribution and Linking Are Essential to Transparency

B2B Memes

In the new-media era of journalism, the arguably most important ethical principle is transparency. Related posts: Ethics: Is Transparency All We Need? Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparencyMUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog.

Transparent vs. Opaque: Six New-Media Principles, No. 5

B2B Memes

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. One of the ways new media encourages transparency is ethical, as represented by the popular expression, “transparency is the new objectivity.” Another mode of transparency is operational. Transparency doesn’t stop with individuals. To work, transparency must be a committed, conscious choice.

Trust Me: Why Trust is Crucial for Business Success, and How to Built It


Be transparent. Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartAccording to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#

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Best Website Design Guides and Tips of 2010


How can you utilize texture, transparency, and even Twitter to spice up website design? 40 Great Examples Of Transparency In Website Design by SpyreStudios. Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

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Best Website, UX and Mobile Design Guides and Tips of 2011


Elegant and creative drop-down menus incorporating transparency, icons, shading, highlighting, color, shapes and other effects to stand out from the ordinary.

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Open rates are unreliable because they only track emails in HTML format with a small transparent graphic.

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Fighting Online Brand Sabotage 101

Marketing Craftmanship

Become Transparent – In a world driven by search engines, no news is longer good news; in fact, no news is a brand liability when you are the target of a brand saboteur. Brand Sabotage May Warrant Ninja Tactics.

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Readers tend to view organizations that appear open and transparent as more trustworthy. Happy New Year! Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Michael Brito believes that most brands “get it&# when it comes to social media listening, engagement and transparency—but “there’s an underlying challenge that’s not being addressed as it should be,&# the transition to becoming a social business, which is elegantly defined here.

Social Media For B2B Marketing – How To Get Started

Marketing Insider Group

It also highlights the need to be “transparent and genuine with their reader base.&#. One of the best things about social media: we’re all still learning and figuring this thing out. There are no true experts.

6 Characteristics of Social Media Winners


As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid


As noted above, social media success requires building trust with your audience; nothing shatters that trust like being untruthful or even less than transparent in social media.

Innocent and Malignant Typos and the Case of Filloux v. Jarvis

B2B Memes

Editing Ethics New-Media Models Jeff Jarvis journalism process journalism proofreading transparency typosOverdosed on typos?

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17 (of the) Best AdWords and SEM Guides of 2011


Jessica Cates steps through Google’s changes to its privacy and transparency requirements from AdWords advertisers.

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Three Stock Photography Pitfalls to Avoid

B2B Memes

Design infographics journalism stock photography transparency trustI’ve written recently about the need to use meaningful visuals to accompany your text.

Dwell 163

Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

Not having transparent pricing or clear comparison tools is often the issue here. What's Your ROI? What is your return on marketing?

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Google Plus was born prematurely and you should take advantage


However, Google has been reporting that Brand pages will go public “later this year” and this is later this year, at least in relationship to the July 2011 announcement.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010


An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool.

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The Powerful Effects of Social Media in Egypt


Individuals have used social media to increase government transparency and mobilize like-minded individuals. Secondly, social media increases government transparency and accountability. Guest post by Thomas Morrison.

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

Too late, transparency—and defensiveness. On June 20, long after the bloggers had already moved on, McKinsey finally made the survey and its methodology transparent and issued a cranky and defensive statement about the survey that helped things not at all. But hey, I’m not here to say yet again that companies should be transparent in a crisis and respond quickly and in a non-defensive manner to criticism rather than letting it fester.

The New 4 P’s of Marketing

Modern Marketing

C-level executives expect greater transparency and predictable contributions to revenue from marketing. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught.

#PRWebchat Discussion on B2B Marketing, PR and Social Media

Marketing Insider Group

The ROI of social media question is based on fear of change and fear of engagement or transparency. Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more.

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Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Without this layer of added transparency, Fremont-Smith says, Smarterer’s results would be just biased and obtuse as the skill section found on resumes today.

The 4 Critical Elements of an Effective Business Website


Effects Like Transparency and Typography Can Enhance Website Design. Special effects such as texture, transparency, typography and motion can enhance a design and provide a distinctive look—but these should be used carefully to enhance the user experience, not simply to “dress up” the site in ways that don’t help the user, or worse, that make the site seem complex and confusing.

The Best Formats Are Invisible

B2B Memes

When new-media thinkers talk about transparency, they’re usually thinking about ethics. The various urges to communicate that constitute what we think of as the magazine will find the transparency that suits them best. New-Media Models The Future of Print digital magazines new media tablets transparencyMUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently.

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline.

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Six New-Media Principles: Introduction

B2B Memes

The transparent over the opaque. New-Media Models Social Media collaboration control corporate dialogue e-book monologue new media new-media survival guide personal process product transparencyThis month, besides writing these time-limited daily posts , I’ve been putting the finishing touches on an e-book to be called the New-Media Survival Guide: For Journalists and Other Print-Era Refugees. If all goes well, it will be available next month. Stay tuned.

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Use Frequently Asked Questions to Your SEO Advantage


In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.”

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The last of the anti-social marketing tactics

Chris Koch

And yet we keep spending hard-earned shareholders’ dollars creating these shallow soundbites that are supposed to protect our brands, even though the transparency of the internet, and now social media, have rendered such defenses useless. Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think.

Editing: Is social media realtime or permanent?


So, while it is perfectly reasonable for most people to say that Wikipedia is all about the editing–what we want to see is the latest groupthink on a subject–Wikipedia also contains and exhaustive revision history for every page for transparency into how the page has evolved over time.

Hire A Journalist! (We did, and here’s what we learned)

Modern Marketing

He has made us more curious about the world around us, more transparent, and less self-serving. by Brian Kardon | Tweet this Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne! I am celebrating the one-year anniversary of a very special employee, Jesse Noyes , our corporate reporter. Jesse is the real deal – a card-carrying journalist with credentials that include The Boston Herald and Boston Business Journal.

A “Virtuous Cycle” Model for Engaging in Social Q&A Sites

Modern Marketing

After all, the company that manages to balance scale with quality could pose a serious threat the industry analyst establishment while forcing corporate participants to ratchet up transparency to even higher levels. by Joe Chernov | Tweet this.

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Use Frequently Asked Questions to Your SEO Advantage


In fact, businesses that are more transparent with their policies and processes are more likely to capture attention and earn trust. Image via Wikipedia. The key to successful search engine optimization is to always have it “on the brain.”

SEO 148

Does your marketing have “readability”?


We talk a lot about transparency, by which we mean that we should be more forthcoming about what is going on inside our companies. Now, when you find out what is happening, you can tell everyone the truth, which is transparency. Image via Wikipedia.

The crisis of buyer information in B2B and how to fix it

Chris Koch

It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number.

What’s Your ROI?


Not having transparent pricing or clear comparison tools is often the issue here. This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of

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