The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?

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The 2011 #Nifty50 Top Twitter Men Reprise


Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

The Nifty 50 Top Women of Twitter for 2011


The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

3 Ways to Win at Online Marketing By Becoming a Better Writer

Modern Marketing

Modern online marketing has talented writers establishing authentic relationships with audiences, effectively turning the idea of 30-second commercials and mass media messages upside down. The Content is the Marketing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Then,noting that “Even though creating content is the most effective SEO tactic, it comes in sixth in terms of popularity with 60% of marketers using it.

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. The Problem with Online Logos. It is OK to create a small version of your logo to use online in addition to your existing logo – see some examples below.

What’s So Funny About Social Media and Online Marketing? 2010 Edition


Take a break from the marketing/PR grind and enjoy! Marketing’s Greatest Creation: The iPhone Cult by The Great Startup Game. Stephen Colbert’s take on social media, Google and online privacy.

What I learned at Dreamforce 2011


Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. Jason shared with us his key takeaways from Dreamforce 2011.

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How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

Users online are smart. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Below are some steps for creating experiences as part of your marketing campaigns, no matter your target industry.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

Tweet I can’t stress this enough: when it comes to marketing, if we’re not constantly learning, we’re going to find ourselves left behind faster than ever. He defined the tenets of the new world of marketing in Revenue Performance Management. “We’ve

Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics.

How Social Media Feeds your Online Marketing Machine

B2B Marketing Traction

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. More people find you online. Inbound Marketing Marketing Implementation

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. What kinds of content will fuel your online marketing machine?

Predictions for B2B Marketing in 2011

Customer Experience Matrix

But I happened to write one in response to a question at the Focus online community last week. Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Marketing automation hits an inflection point, or maybe two. Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile.

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B2B Online Marketing Content: How Much Should You Give Away?

B2B Marketing Traction

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?”

What's the big question for online marketing success?


One of the great things about online marketing is that there are so many paths to success. The basics of online marketing are, actually, pretty basic. Internet Marketing Internet marketing Marketing Marketing and AdvertisingImage by ????

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Simplified Holistic Online Marketing


In the last year Fathom has been dedicated to further educating our internal team and clients about the tremendous synergy that can happen when all online marketing efforts come together to generate revenue. From SEO to Video, and everything in … Continue reading → The post Simplified Holistic Online Marketing appeared first on Fathom. Email Marketing Paid Advertising/SEM/Display SEO Video

What’s So Funny About Social Media and Online Marketing? April 2012


Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living.

Online Marketing Drives Measurable Results for Manufacturing Companies


Earlier this week, Scot Lowry, CEO of Fathom Online Marketing, wrote an article for IndustryWeek entitled “Lean Sigma Marketing.” In it he discusses how valuable it can be for companies in the manufacturing industry to incorporate online marketing into their … Continue reading → The post Online Marketing Drives Measurable Results for Manufacturing Companies appeared first on Fathom.

Self-efficacy in B2B Online Marketing

MLT Creative

The most recent experiment on Which Test Won involved B2C marketing but, as is often the case, the findings are equally useful in B2B. So remember the concept of self-efficacy the next time you’re developing any B2B online marketing campaign.

What's the most important marketing skill for 2011?


Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Mobile marketing? I regularly argue that digital marketing is a core skill. Each of these talents contributes to your success as a marketer and to your business results. What makes successful marketers successful? Image by Getty Images via @daylife. by Tim Peter.

3 Events That Mark Online Marketing Change in 2011


We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web.

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Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Related posts: 4 Time-Saving Tips for Social Media Marketing. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

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3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Writing on the Web

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Do you need to be seen online? Online Reputation?

Fathom Online Marketing Makes Acquisition


Read coverage from the American Advertising Federation – Cleveland: “ Around Town – Agencies & Companies on the Move.” ” Be Sociable, Share! Tweet. Media Coverage

8 (of the) Best Web Analytics Guides of 2010


One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

Best Content Marketing Guides, Tips and Tactics of 2010


That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Content Marketing Strategy and Tactics. by Savvy B2B Marketing.

Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

What matters for marketing is that you understand basic human drives, and what drives peoples’ behaviors at their most fundamental sources. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well. How can you market to me?

Search Engine Marketing NewsWire – February 2011


Getting Buy-In for Online Marketing As a marketer, you already know the value of digital marketing but sometimes the final decision is up to someone else. Larger organizational structure typically means more departments and people you have to coordinate with … Continue reading → The post Search Engine Marketing NewsWire – February 2011 appeared first on Fathom.

Tips on Blog Post Optimization

Writing on the Web

Tell me what you think: If you’d like the transcript of the Brain Shark presentation, plus all the steps in a check list, please visit the Content Marketing Institute and download them. Related posts: Smart Time-Saving Tips on Blogging… How to Write a Content Marketing Blog Post.