Marketing Insider Group

NOVEMBER 2, 2010

Summit Marketing, Death and Taxes Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Social Media and the Case for Marketing Optimism About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

markempa

JUNE 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Marketing Insider Group

JUNE 3, 2010

Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. From numbers 4-6, I would add: Create, Optimize, Promote. Michael Brenner Jun 3 2010 Ryan, Thanks for your comments. Know how they rank. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Everything Technology Marketing

OCTOBER 22, 2010

When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets. this year over 2009. this year over 2009. This year, IDC says, tech companies will allocate 19.3% of their total marketing budget to digital, up from 12.6%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Marketing Insider Group

OCTOBER 28, 2010

An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Key Takeaways: Spend more budget and time optimizing brand and solution keywords and less time on more generic keywords. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Smashmouth Marketing

MARCH 1, 2011

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 100

Telemarketing Training Intent Webinar Metrics 100

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Step 5: Optimize. Michael Brenner May 16 2010 Totally agree on engagement as the right objective. Kelly May 24 2010 Michael, I had fun reading your post. Michael Brenner May 24 2010 Thanks Kelly.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

AUGUST 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

MAY 26, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MAY 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I’ve found the most powerful way to foster teamwork and collaboration is to do more frequent and effective meetings. Understand.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback?

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 14, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As simple as it seems, thinking effectively is vital to developing solid lead generation strategy. Because it works. Because it works.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If they are satiated (busy closing a big deal) then you can almost bet that even clean water (qualified leads) will be ignored.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Hubspot

JANUARY 4, 2013

These ad blockers have made online advertising less and less effective for marketers. As the average clickthrough rate for online ads continues to decrease as time goes on and fewer people see your ads because of the every-increasing adoption of these ad blockers, marketers need to find a new, more effective way to be heard online.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 7, 2010

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Trade Show Telemarketing Cold Calling 28

Hubspot

APRIL 5, 2011

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. – proves the changing buyer is real. Studies show: 78% of internet users are conducting product research online 1. read full story ).

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Industrial Marketing Today

OCTOBER 21, 2010

Quality of leads delivered” was considered as most important by 464 respondents from the manufacturing sector as reported in Trends in Industrial Marketing 2010 released by GlobalSpec. It helps you with: Search engine optimization (SEO): Being there where your prospects and customers are searching for a solution to their problem.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Social Strategy is now important to them.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Social Strategy is now important to them.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Updates are posted on Kopernik’s website so that contributors can track the effect of their donations. #39. 10 Reasons Why Mobile is Hot!

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Launched in early 2010, CellarThief sells only three heavily-discounted wines on its site at any given time, hand-picked from world-class wineries by industry veterans. Updates are posted on Kopernik’s website so that contributors can track the effect of their donations. #39. 10 Reasons Why Mobile is Hot!

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

markempa

APRIL 19, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Effective lead management is the key to building a solid sales pipeline. Effective lead management is the key to building a solid sales pipeline.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Directive Agency

JUNE 24, 2019

That was like one of those movies you have to see in theaters though to have the full effect, but that was an incredible movie. I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

That was like one of those movies you have to see in theaters though to have the full effect, but that was an incredible movie. I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

PureB2B

MAY 29, 2016

Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. In one article, marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Crimson Marketing

JULY 9, 2015

Predictive marketing analytics uses the arsenal of big data to garner insight from the vast ocean of undifferentiated digital data, building that contextual picture of who’s likely to buy, as well as who’s never going to buy, to optimize marketing objectives. Paychex began its big data evolution by building context around clicks.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100