Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

APRIL 16, 2014

Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. Fast Company ). Digital Buzz Blog ). Digital Buzz Blog ). ” ( Fast Company ). Digital Buzz Blog ). ” ( Fast Company ). Digital Buzz Blog ). Heidi Cohen ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Seismic

OCTOBER 24, 2023

We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

markempa

MARCH 2, 2006

« Podcast Segment 4: Selling to BIG Companies | Main | Podcast Segment 2: Selling to BIG Companies » Podcast Segment 3: Selling to BIG Companies Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. How do you develop an account entry plan?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. That’s mostly organic demand and we haven’t even turned on many promotions yet.” Can’t believe it’s only been five days!” Get MarTech!

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

markempa

MARCH 2, 2006

« Podcast Segment 2: Selling to BIG Companies | Main | Consistent Lead Generation Pays Over Long Term » Podcast Segment 1: Selling to BIG Companies If youre involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath , Chief Sales Officer and author of Selling to Companies.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. Content Rules will help you discover content in every department of your organization, package it in every conceivable format, then syndicate it across the web. Ann Handley and C.C.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Content Marketing Institute

OCTOBER 29, 2017

She worked at a fairly large B2B company. Regardless, she wanted to implement a strategy and process in her company, and wanted to know if I could help. “Joe, Are there any media companies that focus on this? Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. And then there are truly strategic plans that will move our organizations forward. It means allowing as many employees in our companies to interact with our customers as real people.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: In 2005, 3.5 based sales qualifying service InTouch Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

FEBRUARY 7, 2006

« The halo effect and lead generation | Main | Macs Tasty Recipe for Lead Generation Success » Teleseminar on Selling to BIG Companies with Jill Konrath The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. She knows what shes talking about.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Convince & Convert

FEBRUARY 15, 2010

Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

MAY 2, 2019

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Maybe they would still be a standalone company. BlackBerry. Image Credit: New York Daily News. No actress ever called any of the men. Fyre Festival.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

MLT Creative

SEPTEMBER 8, 2010

September 15, Social Media and Google Optimization Antwerp, Belgium: In two 60-minute sessions which take place in Out of Site headquarters in Antwerp (Belgium) you will gain more insight in the possibilities Social Media can offer your brand or company. ” to “How is your company doing social media? New Tactics.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

KoMarketing Associates

JUNE 16, 2014

Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? link] links for 2010-09-07 | Glenn Friesen [.] I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Ive founded 5 companies, and spent 15 years running digital marketing agencies. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. New YouTube video that goes viral. Eventually, I hope.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Please click the little thumbs up icon.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. Very helpful as our company moves forward with our plan for Social Media.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. Set goals : this is important for any social media platform that your company is trying to use. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 142

Social Media Paid Content Media Act-On 142

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not. Why ignore it?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Buzz Marketing for Technology

OCTOBER 7, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Content Marketing Institute

JANUARY 18, 2019

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. The subreddit for chainsaw enthusiasts, which has about 1,000 subscribers, might be a better bet to generate more “buzz” for my chainsaw art. Click To Tweet.

Content Marketing 96

Content Marketing Paid Search Agency Content Lead Scoring 96

markempa

JUNE 28, 2007

New and innovative online marketing tactics help companies build their brand and generate leads online. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Some organizations just get it… Jay, I enjoyed your post.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118