The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. The lack of clarity of brand strategy is the biggest challenge to be addressed if we are to succeed in amplifying the reach of our brand.

Webinar Metrics 59

Webinar Metrics Branding Brand Identity Marketing & Strategy 59

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Square 2 Marketing

JULY 21, 2022

Inbound marketing started in 2009 as part of HubSpot’s launch of their new software. See a trend here? These are three of the most overused phrases in marketing today. CEOs and business leaders are impatient by nature.

Demand Generation 78

Demand Generation Account Based Marketing Inbound Marketing ABM 78

Contently

JANUARY 20, 2023

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. That can be a good thing or a bad thing. You might be surprised at how much it can benefit your business.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Zoominfo

JUNE 30, 2019

Although this strategy seems incredibly complicated, Philips only relied on two systems to execute this highly-successful initiative— a content system and an influencer system : Content Types: Long-form documentary-like videos that focused in-depth on issues associated with these business areas. Inbound marketing, of course.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Square 2 Marketing

APRIL 12, 2022

The 17th annual CMO Tenure Study reports that the “average CMO tenure in 2020 dropped to 40 months, the lowest it has been since 2009. A somewhat surprising trend is that CEO tenure at the same companies in our [study] hit an all-time high in 2020, at 80 months.”. But this is also spinning up a new trend – the fractional CMO.

Paid Search Agency 52

Paid Search Agency Advertising Agencies CMO Ad Agencies 52

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the pandemic economy 1. per hour, unchanged since July 2009. Labor market fluctuations What’s making hiring in 2021 so tricky? Source: US Census Bureau 4.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Content Standard

FEBRUARY 16, 2018

SEO strategy may be one of the fastest-moving disciplines in digital marketing, thanks to the breakneck speed at which Google and the other guys push out updates for their engines, forcing marketers to stay on their toes. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking.

Keywords 67

Keywords SEO Conversion Marketing & Strategy 67

Brandpoint

JANUARY 23, 2020

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. an online advertising company that specializes in strategy and management of SEM and PPC. He’s a contributor at CNBC, Inc. She is the founder and principal strategist at Big Click Co.,

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009. February 16, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Zoominfo

AUGUST 12, 2018

That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. It’s more than ten years later and inbound marketing is a staple strategy in nearly every marketing department.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

B2B Marketing Zone Posts

DECEMBER 9, 2009

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Clarity - B2B Marketing Savvy , July 28, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. ” And it’s yet another trend driven in part by the pandemic. Many videos, many views. Evangelista agrees.

Video Marketing 120

Video Marketing Cross-Selling Youtube Lead Ranking 120

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. Strategies for Recession-Proofing Your Agency. With that in mind, here are some strategies to help you make sure your agency is as recession-proof as possible. Keep On Marketing.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interactive PR Insights and Tactics.

PR 100

PR Blogger Outreach Best Practices 100

Scoop.it

JANUARY 5, 2021

Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009.

Education 92

Education Branding Brand Identity Marketing Management 92

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Heinz Marketing

SEPTEMBER 10, 2020

” “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.”. ” “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.”.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

ClickZ

JUNE 12, 2020

Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. In this role, Neway is responsible for ideating the go-to-market strategy for all Watson Advertising offerings.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Biznology

FEBRUARY 12, 2020

As we look to the future, the majority of this week’s articles look at the next generations of workers, including trends in education and career preparedness to migration into the workforce. Here, Consultants Collective member Kevin Jordan shares some articles that look at the workforce in the upcoming years. ” TED Talks/Podcasts.

Work Management 104

Work Management Press Thought Leadership Demand 104

Contently

NOVEMBER 14, 2019

I took over the R/GA account in 2009. I tweeted a lot of links to articles and thought people would be interested if I commented on trends. Also, in conversation with some clients, I’ve heard that there was greater interest in R/GA as a partner in social media campaign work and strategy as a result of the Twitter account.

Twitter 118

Twitter Advertising Agencies Paid Search Agency Best Practices 118

The Effective Marketer

APRIL 6, 2011

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Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. From what some vendors say , depending on your space the analyst report won’t help you at all.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

ViewPoint

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. When the GDP is up, the lead rate increases, and vice-versa.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

The Effective Marketer

JANUARY 7, 2011

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Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 22, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hubspot

APRIL 1, 2020

As a marketer, reading trending predictions or industry forecasts is the norm. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline.

Social Media 95

Social Media Social Marketing Planning Media 95

Bluetext

NOVEMBER 15, 2023

This move was pivotal, as it redefined the advertising industry by vertically integrating offerings such as innovation, brand strategy, traditional advertising, and digital advertising. What was the driving force behind this merger, and how did it influence your brand positioning and marketing strategies?

Advertising Agencies 26

Advertising Agencies Creativity Paid Search Agency Thought Leadership 26

The Effective Marketer

SEPTEMBER 29, 2010

This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. How do YOU define success and do you have a special formula? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Navigate the Channel

AUGUST 7, 2023

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Benefits for Building Product Marketers Houzz provides several advantages to building product marketers, making it a valuable addition to their digital marketing strategies.

Social Media 65

Social Media Social Marketing Product Ad Building 65

The Effective Marketer

AUGUST 23, 2010

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Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Sometimes we just need to be reminded of the obvious so that we can focus on the essential. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100