Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. In 2009, we began to see major changes in the complexity of the algorithms.

Social Media 109

Social Media Media Word of Mouth Content 109

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. In my view, most CMOs don’t embrace a business mindset. They need to act as “business leaders” first and “chief marketers” second. CMOs build the business — they don’t just market it. Serve the clients, not the organization.

Enterprise Management 96

Enterprise Management Business CMO Digital Transformation 96

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. What common blogging mistakes should you avoid? Tweet This!

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Social Media 79

Social Media Media Television marketing eCommerce 79

Ambal's Amusings

JULY 6, 2010

Businesses have started integrating social media into their marketing efforts. However do not just social media for the sake of doing social media. Brush up on social media objectives measurement - Social media for the sake of social media worked in 2008 and to an extent in 2009.

Social Media 100

Social Media Media Paid Search Agency Advertising Agencies 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. How Does Your Audience Use Social Media? Yahoo, too.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. You might be surprised at how much it can benefit your business.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Marketing Insider Group

APRIL 26, 2012

And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post.

Social Media 100

Social Media Media CAN-SPAM Twitter 100

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media. B2B Social Media Myth #1.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social Media Evolution. Social Touches Many Facets of Business.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? Is social media more of a B2C business? We like to share!

Social Media 53

Social Media Emarketing Forrester Media 53

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 3, 2011

In 2009, there were 1,147,910 households with a TV in metropolitan Charlotte, North Carolina. But yet, we welcome numerical vagary and imprecision into our businesses like a box of free Krispy Kremes. Social Media is Inherently Measurable. Social media isn’t measurable” is an excuse. friends). Probably not.

Social Media 148

Social Media Paid Search Agency Companies Media 148

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JANUARY 19, 2010

How can social media profiles help with SEO? Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. How Social Media Profiles Help with Search Engine Optimization by Social Media Today. SEO Ranking Factors for 2009 by WebProNews.

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Onalytica B2B

MARCH 15, 2018

Key Topics: Content Marketing, including Blogging, Social Media, SEO & Email Marketing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. 101 Tips from 50 Small Business Bloggers by Open Forum. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 23, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. 3 Ways for Businesses to Take Full Advantage of Facebook. John Jantsch outlines three approaches on how to use Facebook for your business.

Case Study 100

Case Study Case Studies Gartner Paper 100

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. How are you integrating social media into other programs?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Maybe not so much. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. You can be helpful, too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? This experience included a variety of sales, marketing, business development, and management positions. "Delve into social media marketing." Jonathan Kantor.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many specific pieces of business have you picked up? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many specific pieces of business have you picked up? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Marketing Craftmanship

JANUARY 5, 2012

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job.

PR 100

PR Social Media Tools Media 100

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. ” How exchanges use social media. Cryptocurrencies themselves aren’t the only forces behind the rise in crypto’s popularity on social channels. ▶ [link].

Social Media 69

Social Media Media Brand Identity Branding 69