WebMarketCentral

AUGUST 10, 2009

Who do many companies and marketers approach social media in a backwards fashion? How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? How are some big brands using social media effectively? 3 top tools for branding in a Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. You'll find examples here that serve as a great inspiration and starting point.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2008

So here are several more of the best SEO-related pieces from 2008 thus far. Learning SEO and SEM - Where to Start? Among the conclusions: the vast majority of SEOs are self-taught (ranging from close to 60% in SEM agencies to more than 80% of “self-employed, non-consultant” whatever that is); SEOs are underpaid (even in the U.S.,

SEO 20

SEO SEM Best Practices Buzz 20

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. You’ll learn all about the trials and tribulations associated with the B2B sector and how you can go about conquering your biggest challenges with marketing to these companies. Created: August 6, 2008. Created: March 27, 2008.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Prasun Shakya , The Prasun Shakya Company. Carola van der Linden , The Social Selling Company. Content Marketing Institute.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. I am going to set up PPC for three senior living communities, all.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 18, 2008

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online.

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

Ambal's Amusings

OCTOBER 15, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In order to keep your company focused on both the short and long terms, you’ve got to demonstrate effectiveness at both. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Chris Brogan. Shopify Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JUNE 15, 2009

About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. Particularly if the blogger is clearly a fan of the company/product/service/brand. Ruby Web says: September 9, 2008 at 2:53 am Great article. Overall the campaign went incredibly well!

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. Chris Brogan. Shopify Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Outgrow

AUGUST 26, 2022

Saksham Sharda: In one sentence, what does your company do now? Saksham Sharda: In one sentence describe to me a problem that your company is facing. And it has nothing to do with a company substack, it has nothing to do with the company slack, which we are often confused with. Thanks for joining us, Khalid.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Following the idea of clarity when promoting your product, the use of visuals also helps describe your company and product.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Webbiquity

JANUARY 17, 2011

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). have a company page on at least one social networking site (but only 39% blog and just 26% tweet). Social Media Use in Big Companies.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

APRIL 6, 2017

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Market interest has remained fairly strong since then. ” — Oktopost. 7) Zoho CRM.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

WebMarketCentral

FEBRUARY 11, 2008

On the other hand, 34 were 'nominally-optimized,' and 27 showed 'no signs of optimization.'" planning to use newspapers and magazines," online sources are becoming more important, and the demographic group most likely to tune in to online debates may surprise you.

Research 20

Research Planning Best Practices Buying Cycle 20

Buzz Marketing for Technology

JUNE 27, 2008

June 16, 2008. Comment by Nicole Leon on June 16, 2008 @ 9:02 am. Comment by Jim Kukral on June 16, 2008 @ 9:03 am. Comment by Mark Salinas on June 16, 2008 @ 9:08 am. Comment by Matt on June 16, 2008 @ 9:16 am. Comment by Karen Putz / DeafMom on June 16, 2008 @ 9:17 am. Newsletters. You are not special.

Social Media 100

Social Media Tactics Personalization Brand Identity 100

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129