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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). First thing’s first- what does the white paper cover? So, what is influencer marketing?

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts. MarketingSherpa. " Seamus Walsh's Bio.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. million in 2009 and $21 million in 2010. million total.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Definition. For example, did you know that Facebook turned profitable in 2009? This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. They are: 1.Customer

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2010s to now: Email design trends that survived the test of time

Litmus

Here’s a brief history of email marketing milestones over the past decade: 2009 – Responsive emails are introduced. Let’s take a look at the first email she designed and developed for Experian in 2009: Source: Lily Worth. I designed this in photoshop in 2008, at my very first graphic design internship. Source: Mark Orr.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Zenith Optimedia pretty much agrees: its October 2008 report shows U.S. for TV and 10.2%

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