Industrial Marketing Today

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! It has been an incredible journey so far.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

Not all the posts were written in 2011, one was way back from 2008. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. That’s the power of inbound marketing with content.

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Using Content to Move Prospects Forward in the Sales Cycle

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High-Performance Email Marketing for Attracting and Engaging.

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The Twofold Benefit of Optimizing Marketing Content

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Optimizing Your WordPress Business Blog

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card?

Industrial and B2B Customer Engagement Simplified

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Social Media with Email Marketing – is it the Super Combo?

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Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo?

Creating Relevant B2B Marketing Content: Walk the Talk

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

A Blogging Style to Call Your Own

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

B2B 2

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Focus on Content in B2B Marketing

Industrial Marketing Today

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

How to Use a B2B Blog to Win Customers and Influence Prospects

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today