Mon.Apr 11, 2011

The B2B Sales Role in the New Buying Process

ANNUITAS

I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing.

Trending Sources

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

ROI 57

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Events Try Our New Social News App Welcome to Mashable!

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Are Networking Groups a Find or a Grind? | Marketri

Marketri

Details Matter in Creating Content for Engineers

Industrial Marketing Today

Are you paying too much attention to content marketing strategies and not enough to the details? Strategic planning and analysis does sound a lot more glamorous than writing content filled with nitty-gritty product details. It is easy to justify leaving the details to others. After all, we’ve all heard that time-starved decision makers don’t really care about the details; they just want you to cut to the chase.

Searching For the Elusive Net New Name

Modern Marketing

by Elle Woulfe | Tweet this. In demand generation , we employ a myriad of tactics to grow our databases, feed our nurturing campaigns and, eventually, drive qualified sales opportunities and revenue. But it all starts at the top of the funnel with the great, unwashed masses. And unless your role is focused on some highly specialized traffic acquisition activity, you probably run all kinds of programs to acquire new names. So Many Channels, So Many Repeat Visitors.

The Best Ways to Add Subscribers to YouTube

Modern B2B Marketing

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Now wait for it, wait for it…what? Still no views? Relax, we’ve found a few ways to add subscribers and increase YouTube viewership.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Is your marketing more than just a good idea?

Biznology

Image by larry wfu via Flickr. I've been traveling an awful lot lately on many different airlines, and I've been given a close-up view of the travel industry.

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity

Social media monitoring tools continue to proliferate in number and advance in functionality. The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

How to Subscribe to a Podcast

Hubspot

Two and a half years ago when Mike and I started HubSpot.tv , we thought our main metric would be the number of people who subscribed to the show in iTunes. It didn't take us long to realize that each episode gets about 4 times as many viewers as the podcast has subscribers.

SnapApp @ ad:tech SF | Results of our Poll Series

SnapApp

Over the last few weeks SnapApp has been running a series of polls aimed at the attendees of the ad:tech conference in San Francisco, CA. Our polls were hosted on the SnapApp Facebook page in a dedicated tab and we shared polls on our Facebook wall and among our Twitter followers. Now that ad:tech is upon us and it's time to reveal the results of our polls! What do you think is the most substantial advertising trend of the past year? Winner : "RTB Advertising on Mobile".

Ads 0

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Top Incentives for Driving Email Subscribers [Marketing Cast]

Hubspot

What incentives do your email subscribers respond positively to? If they ignore your emails about product discounts and free shipping, it is time to try something different.

Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]

Hubspot

If you are like me, you don’t think much about the time you spend watching online video. It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences.