Tue.Mar 15, 2011

7 Signs You’re A Social Media Diva

Marketing Insider Group

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people.

The Big O – Outcome Selling

The ROI Guy

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. At Alinean, we have coined this new B2B challenge as Frugalnomics, indicated by: 1.

Trending Sources

MA Monday San Francisco and Other Cities

LeadSloth

The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm.

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

What type of online marketing just pisses people off? In part one, I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets' ire

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Are you policing your domain from spammers?

Biznology

Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it?

3 Strategies to Get More Sales Referrals With LinkedIn

Hubspot

This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques.

Self-efficacy: Motivating Your B2B Audience to Buy

MLT Creative

As both a B2B marketer and behavioral scientist, I am constantly examining individuals’ buying behavior to determine what motivates them to make purchasing decisions.

Leveraging the Pounce Strategy to Increase Sales

Hubspot

This is a blog post written by Mike Damphousse. Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. Green Leads is a HubSpot customer.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Staying Ahead of Google AdWords Ad Copy Best Practices

Fathom

As Google pay-per-click space becomes more and more competitive and concentrated, Google has provided many ways for advertisers to have their ads stand out, especially if their competitors are dropping the ball. Are you utilizing these features? The majority of … Continue reading → The post Staying Ahead of Google AdWords Ad Copy Best Practices appeared first on Fathom. Paid Advertising/SEM/Display

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The Future of Foursquare: Understanding Location-Based Marketing

Hubspot

At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare.

API 1

Should you lose sleep over Google’s crackdown on content farms?

EMagine B2B Blog

Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”: websites that basically collect and post content developed by others, and provide backlinks to those donating sites. Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate; you [.]. B2B Web Strategy Search Engine Marketing

Gmail Releases Smart Folders, Email Marketers Be Aware

Hubspot

Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. It has improved filtering and helped us save time doing standard email-related tasks.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

eCommerce Marketing: Google Shopping vs Google Organic Search

Hubspot

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations.