Tue.Mar 15, 2011

Trending Sources

Why Social Media Blogging is Corrupt

grow - Practical Marketing Solutions

I met a young blogger the other day who reported to me that one of his posts had been used in the promotional newsletter of one of the A-List bloggers, in fact probably the most famous blogger around.

The Dangerous Allure of Speed in Social Media


I’m not exactly sure where companies got the idea that social media is a quick fix. Pay for a bunch of followers and BAM! you’re rich! Sure, there are ways to shortcut social media by basically paying for numbers (followers, fans, traffic).

Thank you, Marketo and Jill

Fearless Competitor

Thanks so much, Marketo and Jill. A new business has to start somewhere. The B2B generation company Find New Customers started when. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers.

7 Signs You’re A Social Media Diva

B2B Marketing Insider

You know you’ve seen it. Like rock stars, actors, or sports stars, chillin’ in the VIP section of that exclusive club, getting comp’d bottles of the priciest vodka and champagne. They are roped off from us mere mortals and surrounded by an entourage of beautiful people.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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The Invisible Sales Rep

Fearless Competitor

(Editors note: This post originally ran in the B2BSalesLounge.com, which I used to write for a client. But it was so popular and had so many great comments, that I also wish to run it here.). I found this post at Miles Austin’s great blog Fill the Funnel.

7 Steps to Visualizing B2B Social Media Data

Social Media B2B

Once B2B companies start creating social profiles and interacting with customers and prospects online, they start accumulating data. It is easy to aggregate data into spreadsheets to present to your team or to your boss, but for many people data can be more easily understood and remembered if it is presented visually. And I don’t mean just creating pie charts and colored graphs using excel data, but transforming the data into a visual story.

How to Deal with Key Content Marketing Challenges

Fearless Competitor

Marketo posted this to their great blog and it was very, very popular. Content marketing is a b2b marketing imperative and this video by Jeff Ogden, the Fearless Competitor and President of the B2B lead generation company Find New Customers is outstanding. Hope you enjoy it.

MA Monday San Francisco and Other Cities


The next Marketing Automation Monday will be in San Francisco on March 21st. It is organized by Daniel Kuperman and hosted by Brighttalk (501 Folsom Street). It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

What type of online marketing just pisses people off? In part one, I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets' ire

7 Keys to Successful Lead Nurturing

Fearless Competitor

Lead nurturing is the process of sharing valuable content (to them) with prospective customers until they are ready to buy and trust you. The B2B experts at the Aprimo Marketing Summit discussed this extensively. According to Forrester Research, companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost per lead. Our new cheat sheet on B2B lead nurturing 7 Keys to Successful Lead Nurturing is officially released.

Marketing segmentation and the game of averages


Image by enriqueburgosgarcia via Flickr. by Aaron Kim.

Non-Profits Use Twitter to Generate Awareness for their Cause.


7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Are you policing your domain from spammers?


Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out fr their own gain at your expense? How would you know it is happening and what would you do about it?

Top Tactics in B2B Inbound Marketing

Client Bridge

Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. There is no one-size-fits-all solution, but certain tactics are commonly reported as effective.

Sales Management Thought Leadership: The “Linchpin” for Business Growth

Your Sales Management Guru

From Webster’s dictionary: Linchpin: “ something that serves to hold together the elements of a situation”. The reason I focus on the role of sales leadership and management is I have found where there is strong sales management there are high performing sales teams, revenue and profit goals are exceeded and organizational culture is robust. This week you have a unique opportunity to move your career ahead and have an impact on your 2011 objectives.

What Traits Should Inside Sales Managers And Employees Share?

Sales Prospecting Perspectives

As I think back on the variety of managers I’ve worked with over the years, I began to realize that there really wasn’t much of a consistent theme in terms of specific traits they all possessed. Some were decent motivators with terrible interpersonal skills. Some had great interpersonal skills but had no spine when it came time to fight for their people.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Attributes of a Thought Leader

Client Bridge

As social media grows, research shows that trust in “credentialed experts” and “company technical specialists” is rising. There's a hunger for thought leadership in social media. These leaders must be well-rounded enough to be comfortable in a number of arenas. From Chris Koch, here are some key characteristics of a thought leader. Relevant Experience - A leader must have experience that sounds relevant to the target audience. He or she can't be seen as peer however.

Savvy Toolkit: The 2011 CMO’s Guide to the Social Landscape

Savvy B2B Marketing

Are you trying to navigate all of the social media channels and are wondering which are best for your company and objectives? One of my favorite resources has been The CMO’s Guide to the Social Landscape , which has just been updated. This one-page PDF that you through the primary social networks and the offers a quick look at which ones are best suited for certain objectives: Customer communication. Brand expose. Traffic to your website. This is a PDF to bookmark or print

Business Investments that Pay Off

Client Bridge

From Entrepreneur magazine, here are ten of the top investments in which business owners can get the best return for their money. Publicity Prior to opening a bakery called Cinnaholic, the owner launched a blog chronicling the details and challenges surrounding the process of opening. This led to coverage in popular regional publications, and the opening was a huge success.

Live From SXSWi: Social Capital & The Hunt For The Magic Metric

It's All About Revenue

by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. But when it comes to measuring impact and influence, most companies are awaiting a magic metric.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

3 Strategies to Get More Sales Referrals With LinkedIn


This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques.

Self-efficacy: Motivating Your B2B Audience to Buy

MLT Creative

As both a B2B marketer and behavioral scientist, I am constantly examining individuals’ buying behavior to determine what motivates them to make purchasing decisions.

Leveraging the Pounce Strategy to Increase Sales


This is a blog post written by Mike Damphousse. Mike wears the dual hats of both CEO and CMO for Green Leads , a leader in inbound demand generation and techniques. Green Leads is a HubSpot customer.

Staying Ahead of Google AdWords Ad Copy Best Practices


As Google pay-per-click space becomes more and more competitive and concentrated, Google has provided many ways for advertisers to have their ads stand out, especially if their competitors are dropping the ball. Are you utilizing these features? The majority of … Continue reading → The post Staying Ahead of Google AdWords Ad Copy Best Practices appeared first on Fathom. Paid Advertising/SEM/Display


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Future of Foursquare: Understanding Location-Based Marketing


At SXSW Interactive, Foursquare founder Dennis Crowley and Mashable founder Pete Cashmore took the stage for an interview about the future and evolution of location-based social network Foursquare.

Should you lose sleep over Google’s crackdown on content farms?

EMagine B2B Blog

Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”: websites that basically collect and post content developed by others, and provide backlinks to those donating sites. Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate; you [.]. B2B Web Strategy Search Engine Marketing

Gmail Releases Smart Folders, Email Marketers Be Aware


Gmail, Google's incredibly popular email service, is known for its ability to push the limits of the inbox. Labs Google continues to release interesting new features designed to help email users. It has improved filtering and helped us save time doing standard email-related tasks.