The Marketing Book Podcast: “Immersion” by Paul Zak
The Forward Observer
APRIL 12, 2024
Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.
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