Remove event-management-software
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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.

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Your online reputation abhors a vacuum in Google search

Biznology

It’s what’s called in the online reputation management world as a China Syndrome Event. Passive is what it sounds like: just paying to keep the light on, the hosting fees paid, the platform software updated, the security of all the content maintained and protected. The China Syndrome, 1979.

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Branded Paid Search.

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How to Use a Marketing Gantt Chart (with Free Template Download)

Oktopost

Marketing teams have to manage multiple campaigns as they’re carried out simultaneously over numerous channels, and customer expectations are higher than ever. Savvy marketers need ways to manage campaigns and maximize their efficacy while they’re in progress. Having the right project management tools is critical.

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Knowledge as a service: people as a “de facto” Enterprise Service Bus

Biznology

The more I see how the evolution of Social Business software plays out in large organizations, the more I’m convinced that the opposite is true. Drawing it does not help much either: Enterprise Service Bus diagram (Source: Wikipedia). Social Business enterprise service bus esb Knowledge management Social business'

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Over the past year, the company has added “social listening” capabilities and begun offering itself to marketing agencies as a customer interaction manager. It’s a slight stretch to call Provenir a CDP, because it doesn’t manage a permanent customer database. The system can import PMML code or call models in SAS, R, or even Excel.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

No software or scripts that only run on some devices. Any software must be common to all mobile devices. Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all. Address complaints in the open.

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