uses-data-management 
Martech
NOVEMBER 10, 2022
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Connecting data across teams. Data is growing exponentially.
SalesIntel
DECEMBER 8, 2023
Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads.
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Digital Marketing World Forum
MARCH 2, 2020
Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and leverage data to create marketing strategies, have been catching a great deal of flak. Here are three must-have advantages of the new generation of data-driven social management platforms.
Leadspace
JULY 27, 2019
Businesses are becoming increasingly metrics-focused, relying on big data to inform business decisions, redesign marketing strategies, and fuel the success of companies. Some major businesses have already implemented big data management to fuel their marketing campaign and better serve their clientele.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. The concept itself was easy to grasp (“all customer data in one place”). That's odd; people ask me those questions all the time. Here are my current answers.
Marketing Insider Group
APRIL 8, 2024
The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style. CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. The modern era of MarTech is great, isn't it?
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An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
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Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!
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