The Marketing Blender

NOVEMBER 22, 2023

Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions. This principle should be your guiding force when conducting webinars, workshops, or speaking engagements.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. Source: priceweber.com.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

SalesIntel

JULY 10, 2023

Enhance Your Events Furthermore, intent data can be leveraged for brand awareness initiatives such as trade shows and other events. Wow Them With Webinars Webinars and workshops also thrive when fueled by intent data insights.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content4Demand

JUNE 9, 2020

After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. That’s where showing your personality becomes an advantage. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly. And, at the end of the day, goals still need to be met.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Heinz Marketing

SEPTEMBER 21, 2020

Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive. We’re also going to talk about this predictable pipeline workshop we have coming up together later here in September. Do I now do webinars?” Be back more with Cheri Keith.

Top of Funnel 103

Top of Funnel Work Management Webinar Metrics Lead Ranking 103

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. You might also find value in my recent webinar on lead nurturing relevant. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 23, 2005

« Tips for better webinars, webcasts and improved ROI | Main | Creative lead generation blunder? The live workshop will take place in Washington, DC on February 17th. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. The above trigger event mind map figure (Click Image to Enlarge) shows just some of the possible trigger events that you can track.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online. Trade Shows and Expositions. Think back to the last event you attended. potential customers.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Marketing Insider Group

SEPTEMBER 13, 2021

You’ll also have long-form content, case studies, infographics, video, social media posts, webinars, and more. Content marketing can complement traditional marketing like trade shows, PR, and product launches. There’s more to content marketing than just blogging, which is, of course, critical. Step 3: Create Your Buyer Personas.

Template 311

Template Marketing & Strategy Marketing Strategy Content Marketing 311

SendX

JUNE 23, 2021

Image Source: Bizzabo Trade Show, Invitation Email Template For trade shows it is important to mention in-depth insights about the event. The below template clearly mentions what the show will be about and what the advantage attendees will receive. Highlight the interest in your webinar invitation email.

Template 195

Template Best Practices Trade Show Conference 195

B2B Digital Marketer

SEPTEMBER 29, 2020

Of course, you have a long term, like content plan in place, like the blocks and the webinars that you all go home as plan, adjust, adjust, adjust. And then if I am honest and I look at what’s happening with trade shows and stuff, I see there’s all the money going out and it’s not really resulting in often.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

SpotMe Blog

MAY 4, 2021

Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Exciting content such as virtual tours and workshops are also becoming common in the digital event world. In addition to conferences, other virtual event types include: Webinars. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Touch 11 — Call to invite to industry trade show and follow-up with registration link.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

APRIL 21, 2020

For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory. If your inbox is anything like mine, you’re receiving multiple webinar invites every day. Shelve the Presentations. Don’t Be Afraid to Make Mistakes.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. trade shows, media campaigns, web site visitors that fill out a form, paid search, local education events, or webinars). Engage the key advisors that are related to this particular area of messaging.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

markempa

MAY 9, 2006

Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . Full analysis and effective follow-ups with a targeted focus is also essential to get the desired ROI from webinars. .

Business 134

Business Webinar Metrics Skype Case Study 134

Brandpoint

MARCH 13, 2020

Learn more about the MAT Release] Don’t be caught without a plan to replace lead gen due to canceled trade shows Is your upcoming trade show canceled? Were you banking on that trade show to bring in a large number of new leads? Most likely, yes. Again, probably yes.

Planning 153

Planning Trade Show Paid Search Agency Ideal Customer Profiles 153

SpotMe Blog

SEPTEMBER 1, 2022

For example, a trade show is a B2B event. Event examples include conferences, trade shows, seminars, workshops, master classes, product launches, event sponsorships, expos, festivals, webinars, and networking sessions. A Run of Show (ROS) is a short manual that keeps your event team on the same page.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hinge Marketing

JANUARY 31, 2022

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. For its practitioner audience (tactical implementers), AIM has developed a series of specialized workshops that are more practical in nature. They bill hourly for this service.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). Firm agreement on length of webinar (30-35 minutes is optimal) – leaving room for great Q&A session (45 -50 minute target in total). Template for slides.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Golden Spiral

FEBRUARY 12, 2019

That’s why we usually take our clients on an off-site workshop to do some strategic soul searching. Do You Ditch Webinars and Email for What’s New? 360 View is successful at producing webinars. Your open rates are down and your webinar attendance is off? Dig Deep: How Can Your Brand Change Lives? Not totally revamping.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Presenting at trade shows, exhibitions and conferences alongside a loyal customer is a growing trend and one which can really create a story and buzz around your brand. . Full analysis and effective follow-ups with a targeted focus is also essential to get the desired ROI from webinars. .

Business 54

Business Webinar Metrics Skype Case Study 54

ANNUITAS

NOVEMBER 5, 2015

Think about webinars, podcasts and lectures as types of content for auditory learners. Workshops, hands-on keyboard training sessions and live trainings work best for these learners. Develop content like white papers, eBooks, infographics or analyst reports for visual learners. Auditory: Learns best through hearing and speaking.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

The Effective Marketer

JULY 5, 2009

Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. Not all workshops are good, most of the ones I’ve been to are actually pretty bad but once in a while there’s one that stands out and this time was the copywriting workshop I attended a couple weeks ago.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Hinge Marketing

JULY 18, 2019

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. For its practitioner audience (tactical implementers), AIM has developed a series of specialized workshops that are more practical in nature. They bill hourly for this service.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Single Grain

JULY 14, 2020

Would you like us to do a one-on-one (let's call it personalized webinar)? ” As you're doing content marketing and getting people in the door, you need to set up calls or do webinars to convert this traffic. You can use tools like WebinarJam to create and engage your audience in a webinar. 12) Conduct Business Networking Events.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Ambal's Amusings

JULY 15, 2010

Don't leave it up to readers to decide what they should do after reading the paper – point them in the right direction, whether that means signing up for a webinar, downloading a case study, or contacting a sales rep. That might include white paper syndication sites, local conferences, and virtual trade shows.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Single Grain

JUNE 26, 2023

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Videos of webinars, workshops, or interviews with industry experts would also fit well here.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. ON24 believes that great webinars are the foundation of successful digital marketing. Miro is an online whiteboard platform for distributed team collaboration. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 21, 2010

I couldn't agree with you more on almost every point you make, except for #8 with the trade show exhibition. I went around the trade show on 3 different occassions, stopped at several booths, and it was simply on par with the trade show monkeys. [link] Shane Petty Jay, this was my first year at sxsw.

Social Media 127

Social Media Media Paid Content Conference 127

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. ON24 believes that great webinars are the foundation of successful digital marketing. Miro is an online whiteboard platform for distributed team collaboration. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98