article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Hubspot

Ultimately, I'm more likely to respond to an apartment listing with a great tenant-generated virtual tour than a listing with over-produced images or videos edited by an outsider. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. Consumers find UGC 9.8x

article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: McKinsey & Company BCG (Boston Consulting Group) Source: McKinsey Technology consulting firms These firms focus on technology, helping providers and users understand it and what it means for industry and society. As part of their work, management consulting firms conduct research to help executives understand business trends.

Stats 284
article thumbnail

The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

13 Social Media Customer Service Stats You Must Know 1. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Not sure how to provide great customer support via social media? Image via Khoros 9.

article thumbnail

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Two-thirds of Facebook users (66%) get news on the site. Nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform.

article thumbnail

Employee advocacy stats to secure C-level buy-in

Sprout Social

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. Securing C-suite buy-in is essential to getting any new project off the ground.

Stats 94