Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 144

Social Media Activities Media Skype 144

Zoominfo

JANUARY 21, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Sprout Social

AUGUST 2, 2022

Brand storytelling. Brands that use storytelling well connect with their audiences around shared values and experiences. One of the best ways to make sure your brand storytelling hits the mark is by developing it based on voice-of-customer feedback. They do a few things really well when it comes to brand storytelling.

Youtube 135

Youtube Trends Marketing & Strategy Content 135

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

Storytelling 50

Storytelling Broadcasting Enterprise Management Television marketing 50

Spiralytics

MARCH 13, 2024

million subscribers Ivana Alawi is a well-known name in the country, being an actress, vlogger, and social media influencer. million subscribers Filipino YouTuber and media personality Alex Gonzaga publishes a diverse range of content, including lifestyle, comedy, and entertainment. Ivana Alawi (@IvanaAlawi) – 17.4

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Zoominfo

JUNE 25, 2018

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Build your channel.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

NOVEMBER 12, 2014

Whoever edited this sure knows the key elements of storytelling. Is this the best piece of corporate media ever? It’s some of the best video and sound quality you can find on the web and on broadcast television. Secondly, the whole storytelling approach is appealing to musicians. surround sound.

Video Marketing 156

Video Marketing Storytelling Best Practices Youtube 156

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Instead of conventionally announcing a series of TVs, we pretended we were launching a television series, employing all the standard elements one would expect. The lessons were profound.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Content Standard

APRIL 8, 2015

According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Where is social media headed next?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. Let’s start with the state of the market. An interactive, personalized experience is one of the most powerful ways to unlock the power of sales content.

Content 95

Content Buyer's Journey Touchpoints Television marketing 95

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. The post What No Man’s Sky Teaches Us about Digital Storytelling appeared first on The Content Standard by Skyword. Understanding Context.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Zoominfo

APRIL 9, 2019

6 out of 10 people prefer online video platforms like YouTube to live television. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Build your channel.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

DivvyHQ

FEBRUARY 21, 2019

The Social Network (2010). With social media playing such a key role in today’s content strategies, it’s helpful to think back on how the phenomenon was truly sparked. His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Huptech Web

APRIL 14, 2023

With the rise of the internet and social media, companies must create unique digital experiences to stand out. Whether it’s a website, social media campaign, mobile app, or virtual event, a successful digital experience can make all the difference in building brand awareness and achieving business goals.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

NetLine

JULY 27, 2023

Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS. There was a digital revolution happening and I wanted to be part of it, so I started building skills in web design and interactive media production.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Contently

JUNE 13, 2019

For years, the tech company quietly made deals to seed images of iPhones and Macbooks in popular television, but Fox has been running a message at the end of TV episodes featuring Apple products that cites “promotional consideration sponsored by Apple.”

Content Marketing 166

Content Marketing Content Paid Search Agency Merchandising 166

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

Ad Building 60

Ad Building Television marketing Budget Programs Content 60

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!”

Brand Identity 61

Brand Identity Branding Storytelling Work Management 61

ClearVoice

FEBRUARY 1, 2022

Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. Through his writing and content on social media, he’s committed to helping others live a positive, fulfilled life on their terms. Lucas, LightWarrior Entertainment. Micheal Forde, Author .

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. On social media, Millennials are also more active. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Six years ago, they weren’t interested in seeing social data.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

ClearVoice

FEBRUARY 8, 2019

These qualities have no doubt helped this mother of two become a successful blogger/social media influencer over the years, as she’s ridden the wave from influencer gold rush… to today’s more competitive space. What I wanted to do was build on a skill set I already had, which was writing and television.

Advertising Agencies 96

Advertising Agencies Curation Television marketing Social Media 96

Biznology

DECEMBER 12, 2013

They’re meant for YouTube and social media. Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. That’s true for journalists as well, I might add.

Branding 80

Branding Brand Identity Advertising Agencies Wikipedia 80

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. More than 82% of Gen Z are skipping or ignoring advertisements on social media altogether.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

The Marketing Blender

APRIL 11, 2023

Here are some tips for creating content with a brand story that resonates with your audience: Use emotional storytelling: Your brand story should connect with your audience on an emotional level. Use storytelling to create a narrative that resonates with your audience and elicits an emotional response.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

Outgrow

MAY 28, 2020

They can help you create and advertise your content via SMS, Google Display Network, and Social media networks. So to conclude, Sarmady is not just an advertising agency, it is a full-fledged digital media house. And the commercial was a huge success on Youtube, display ads and social media. MullenLowe MENA.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Hubspot

MARCH 15, 2021

While the respondents' need for entertainment lines up with YouTube's research showing consumers watch videos to relax or "escape" from their daily lives, the need for attention-grabbing content lines up with countless video and social media data.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

seo.co

JANUARY 26, 2022

Before there were YouTube, podcasts, and social media. And back before there was radio and television. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. What is Brand Storytelling?

Storytelling 97

Storytelling Branding Brand Identity Case Studies 97

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. Click To Tweet.

Marketing AI 89

Marketing AI Peer-to-peer Television marketing Creativity 89

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. Undeterred, he pressed on and Internet Direct experienced breakaway growth. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59