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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems.

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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance. Finding #4: SMBs are focused on improving their channel mix, working more efficiently, and adhering to a strategy.

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Branding Your SMB On a Budget

BenchmarkONE

It involves thinking of things you‘ve never thought about and involves a lot more than just logo design, color schemes, and fonts. . Get Creative. Get ready, because now we’ve reached the design stage of our branding journey. Unless you have access to an in-house designer, this is the stage that will require an investment.

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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients

BenchmarkONE

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company? Expand Their Reach.

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[Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future

Adobe Experience Cloud Blog

Now I’d like to take a closer look at the opinions of the SMB marketers who took part in this research and what they think the future of marketing looks like. SMB marketers are preparing for and expecting a lot more revenue responsibility. SMB marketers are preparing for and expecting a lot more revenue responsibility.

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Unbounce Conversion Intelligence™? Platform: Meet Your New (AI-Powered) Marketing Team

Unbounce

As online competition intensifies and consumer expectations continue to evolve, Unbounce’s latest innovation is a crucial part of the company’s aggressive ambitions: To help small and midsize businesses (SMBs) optimize their marketing with AI marketing insights traditionally designed for large corporations. ”

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Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. Image credit: Akil Mazumder from Pexels. Of course, that’s easier said than done.