Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 190

SEO Lead Scoring Lead Ranking SERP 190

Marketing Insider Group

JULY 24, 2023

You also need to stay on top of your other SEO tactics, like using meta tags and alt-text. SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are.

Keywords 212

Keywords SERP Eye-Tracking SEO 212

Webbiquity

OCTOBER 21, 2022

Use videos and images to enhance the reading experience. Meta tags and meta descriptions allow search engines to pick text that will be displayed with search results. A title tag that will be shown as the page’s heading is also essential. Content should sound natural, original, and be highly informative.

Copywriting 336

Copywriting Rules SEO Lead Scoring 336

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. SERP features are driving a whopping 188.2

SERP 55

SERP Features Stats Keywords 55

Spiralytics

AUGUST 23, 2023

You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Bluetext

MARCH 24, 2023

As video content continues to grow as a medium for web content delivery, Video SEO is becoming an increasingly significant pillar of content optimization that can’t be ignored. Unsurprisingly, the key concepts that underlie Video SEO are not too different than that of other SEO.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Brightedge

APRIL 15, 2021

When a user enters a query into a search engine, the results are displayed on a search engine results page , also called a SERP. A SERP commonly includes paid advertisements and organic results. Title tags. Heading tags. Image and Video alt text. Title tags. Title tags should be under 65 characters.

SEO 82

SEO SERP Tagging Keywords 82

Optinmonster

DECEMBER 20, 2023

For instance, a keyword phrase like “ best video editing app for instagram ” might not have the monthly search volume of “video editing app,” but it’s way more specific. So, a quick look at the SERPs can reveal a lot. How to conduct a SERP analysis? Sometimes, Google answers users’ queries right on the SERP.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

seo.co

MAY 11, 2022

These pages are called the Search Engine Results Pages, or SERPs for short. Your goal is to optimize your content so that your webpages on the first page of the SERPs for the key phrases users type when looking for a criminal defense attorney. However, SEO only applies to Google Business listings, Featured Snippets, and the SERPs.

SEO 105

SEO SERP Tips PPC 105

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Directive Agency

AUGUST 8, 2017

SERPs are personalized to each individual. The trick is to focus on increasing your SERP click-through rate instead of swapping rank positions. AJ Kohn first reported his informal findings on how SERP click-through rate can influence ranking signals. How to Raise SERP CTR to Skyrocket Traffic. But here’s the real kicker.

CTR 40

CTR SERP Activities Google 40

DAGMAR Marketing

DECEMBER 17, 2021

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing.

SERP 103

SERP Click Rate SEO Wikipedia 103

Contently

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts. What Does It All Mean?

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Some of the prevalent SEO issues that you can point in your report are as follows: Broken Images And Absent Alt Tags. As advanced as search engines are, images need alt tags to describe via text what the image is all about. HTML issues.

SEO 105

SEO Template SERP Keywords 105

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Marketing Insider Group

MARCH 1, 2021

To get your website higher in Search Engine Results Pages (SERPs), you’ll need to invest in a good SEO campaign. Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Image and video descriptions. You can then go live and track your ad campaign with the software to see how effective it is.

Google 319

Google Mobile Advertising Business Work Management 319

Convert

JULY 28, 2021

Grant Simmons , Vice President of Performance Marketing at Homes.com: Building the expert content modules for their clients and ensuring search engines can easily understand and consume those expert content nuggets is key, so entity organization, tagging and focus will earn visibility as part of a larger result chain….

SEO 145

SEO SERP Trends Keywords 145

Marketing Insider Group

OCTOBER 17, 2023

The first 5 organic results in SERPs account for 67.6% Take a look at their meta tags, content quality, and site structure. Video Source: FlikliTV Along the way, think about using tools like Google Search Console. Key Metrics to Consider Now, when you’re looking at your competitors, what should you focus on? of all clicks.

Analysis 241

Analysis SEO Lead Scoring Lead Ranking 241

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Title tags.

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

FEBRUARY 1, 2023

In addition, city and state names should be in the title tags, meta descriptions and content of your site. Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. By optimizing your title tags , you can capture more attention from users who are deciding on which result to view.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Outbrain

JUNE 22, 2020

Video is trendy, video is on the rise, and it seems like everybody has something (good) to say about video. Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Conductor

APRIL 15, 2021

Step 5: Check SERP rankings. Is a YouTube video ranking over a blog post? Once you have a comprehensive list of topic ideas you can begin to tag and segment these ideas by audience (persona) and high level topics. This is where consulting the SERP to determine if blogs, video, e-books etc.

SEO 111

SEO Marketing & Strategy Content SERP 111

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your page is victim of duplication or cannibalization.

SERP 74

SERP Optimization Content Keywords 74

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). The decay rate for CTR on a SERP was almost like a law of physics five years ago. SERPs will now only have nine text listings. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

Scoop.it

MAY 4, 2023

It can be in the form of the following: Images Podcasts Videos Textual posts, etc. To build more trust with potential customers, you can put UGC galleries, including video testimonials, before and after journeys, and unboxing videos from customers and influencers to drive emotional connections and increase conversions.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Conductor

FEBRUARY 25, 2020

Over the past 12 months or so I’ve shared some content around how, as part of an ongoing struggle effort to learn Python, I have been using this incredibly accessible programming language to analyse language trends in the SERP. According to our study, Google algorithmically rewrites ~84% of content displayed on the SERPs.

POS 93

POS SEO SERP Landing Pages 93

Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One is Watching Your Videos. Frustrated.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Brightedge

MAY 26, 2020

A beauty supply store selling hair dye could partner with experts to drive traffic by creating video content that offers a salon experience and teaches people to dye their hair at home. Optimizing and winning the organic SERPs is a more cost-effective strategy especially as budgets get tighter. YouTube usage saw increases by 15.3%

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

ClearVoice

APRIL 2, 2021

But it also means that websites not optimized for mobile browsing will suffer in the SERPs. Although most HTML tags can remain as-is, some are replaced. For example, the <video> tag becomes <amp-video> in AMP HTML. Because the faster your mobile content loads, the higher you’ll rank in the SERPs.

Google 52

Google Clickthrough SERP Mobile Marketing 52